Insurance.com Expands Online Marketing Strategy.Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. subsidiary Insurance.com (www.insurance.com) said it entered a series of strategic online marketing agreements with some of the Web's key players, including America Online See AOL. , Bloomberg Bloomberg A major global provider of 24-hour financial news and information including real-time and historic price data, financials data, trading news and analyst coverage, as well as general news and sports. , Bankrate, Yahoo!, Multex and Learning Network/Family Education. The agreements point to Insurance.com's growing consumer appeal and Fidelity Investments' continued investment in the company, Insurance.com said. The company's goal with the marketing initiatives is to increase its presence in places where people already are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. financial tools and guidance, said Insurance.com President Louis Geremia. "We see a lot of potential going forward in the business. We believe if you have the right partnerships and they are structured the right way...If you can justify the economics of deals through understanding how they work and what type of traffic it's bringing in and the conversion rates of that traffic...you can actually develop some cost-effective ones, and that's what's going on What's Going On is a record by American soul singer Marvin Gaye. Released on May 21, 1971 (see 1971 in music), What's Going On reflected the beginning of a new trend in soul music. with these partnerships," Geremia said. Users of the partner sites included in the new campaign will have access to Insurance.com's insurance content and can receive free quotes on automobile, homeowners, health and life insurance. In addition, the company will premiere a rebranding campaign that features an increased emphasis on its affiliation with Fidelity Investments. Insurance.com also powers the Insurance Center@Fidelity--accessible at www.fidelity.com--which allows Fidelity customers to receive free quotes and information on auto, health and homeowners insurance from national carriers. On July 13, Insurance.com began offering exclusive auto insurance quotes from Comparison Market's insurers to Florida and Georgia drivers. The company plans to eventually offer the service to 90% of U.S. drivers, Geremia said. Comparison Market's insurer An individual or company who, through a contractual agreement, undertakes to compensate specified losses, liability, or damages incurred by another individual. An insurer is frequently an insurance company and is also known as an underwriter. partners include Progressive Corp., liberty Mutual Group, Hartford Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , Allmerica Financial Corp. and Travelers Insurance. Insurance.com was launched in June 1999 and went online with its retail Web site in March 2000. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion