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Institute launches financial literacy campaign.


The AICPA AICPA

See American Institute of Certified Public Accountants (AICPA).
, with the support of state societies, initiated a multifaceted effort to encourage CPAs to volunteer to educate Americans on financial topics relevant to various stages of life--from teaching 4-year-olds to put pennies in piggy banks to helping adults work toward a secure retirement. At a May press conference the Institute's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Barry C. Melancon; its chairman, S. Scott Voynich; and U.S. Comptroller General David M. Walker David M. Walker can refer to:
  • David M. Walker (astronaut)
  • David M. Walker (U.S. Comptroller General)
 introduced the AICPA's 360 Degrees of Financial Literacy program, calling on CPAs to get involved. Among the program's components are

* An AICPA task force, the national CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  financial literacy commission, which will offer strategic guidance, act as a liaison-builder and promote community-based financial literacy groups in which CPAs will participate.

* A grassroots mobilization team that will document best practices and work with state societies to promote CPA volunteer activities in communities across the nation.

* A Web site (www.aicpa.org/financialliteracy) to be launched in the fall that will provide practical information upon which consumers can base their financial decisions.

* Resources for CPAs including a certificate for a volunteer financial literacy service, a free continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 course on financial literacy topics and a collaborative effort with the National Endowment for Financial Education and the Advertising Council to increase financial literacy among women.

* A joint Institute- and USA Today-sponsored Web-based personal finance chat room in which CPAs with the PFS PFS,
n post facilitation stretch; therapeutic approach utilized during proprioceptive neuromuscular facilitation in which the patient begins the stretch midway between the fully relaxed and fully stretched position and uses maximum level of effort to
 credential can offer financial planning Financial planning

Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against
 advice.

Recently, an AICPA-sponsored Roper poll, "Americans Talk About Personal Finances," underscored the public's need for financial education by revealing that almost half of the 1,000 respondents said they were not particularly familiar with 401(k) plans. The Institute hopes its campaign will address this and other findings from the survey.

CPAs interested in volunteering for the program can contact Leigh Knopf of the AICPA strategic planning team at 212-596-6132 or lknopf@aicpa.org.
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Article Details
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Title Annotation:Highlights
Publication:Journal of Accountancy
Date:Jul 1, 2004
Words:310
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