Instinct over information.
CPAs hiring employees can take a tip from advertising and marketing
executives: The majority (95%) relied on that little voice inside their
heads when making hiring decisions, in contrast to the 5% that
didn't did·n't
Contraction of did not.
didn't did not
didn't do go by their gut reactions gut reaction n → reacción f instintiva
gut reaction n → réaction instinctive
gut reaction gut n → very much of at all.
Source: Survey of 250 executives with 1,000 U.S, advertising and
marketing companies, The Creative Group, Menlo Park Menlo Park.
1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.
2 Uninc. , Calif.,
www.creativegroup.com, 2004.
COPYRIGHT 2005 American Institute of CPA's
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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