Instill Announces Executive Promotions; New Heads of Sales and Marketing.

Business Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 26, 2002

Instill(R) Corporation, a leading provider of supply chain solutions for the $391 billion foodservice industry, today announced two executive promotions.

Andy Cohen has been appointed senior vice president of Sales and Marketing. Previously vice president of Marketing, Cohen has been responsible for Instill's marketing initiatives since he joined the company in 1997. In his expanded role, he will now lead sales for the Instill suite of supply chain solutions in addition to overseeing business development, product management, and marketing. Cohen joined Instill from Intuit, where he launched Quicken.com. Prior to Intuit, Cohen was vice president of Marketing at Peapod and began his marketing career as a brand manager at S.C. Johnson Wax. Cohen has a B.A. from Stanford and an M.B.A. from Northwestern's Kellogg School of Management.

Dan Beltramo, has been named vice president of Marketing. Previously, senior director of Marketing, Beltramo has been an integral part of the marketing group since he joined Instill in 1999. Prior to Instill, Beltramo managed a set of brands for the Clorox Company with revenue exceeding $130 million. He has also served as a corporate strategy consultant for the L/E/K Partnership where he advised companies ranging from the Global 2000 to early stage, venture funded firms. Beltramo's experience in foodservice began in 1987 as the founder and president of Hobson's, a specialty dessert business. Dan received both his B.A. in Decision Analysis and M.B.A. from Stanford University.

"Andy and Dan have eight years of collective experience in the successful sales, marketing, and development of Instill's Solutions. They've had significant impact on our growth and I know that they will be successful in their expanded roles," said Anthony Wilson, CEO and president of Instill.

About Instill Corporation

Founded in 1993, Instill provides supply chain solutions to foodservice companies. Using hosted technology, Instill solutions provide the supply chain visibility and control necessary to reduce food costs. Instill tracks over $9 billion in purchases from over 700 distribution centers for 61,000 restaurant locations across the US and Canada. Some of the operators using Instill services include Applebee's International, Delaware North Companies, Fine Host, Hardee's, Marie Callender's, Sodexho, SUBWAY(R) Restaurant's Independent Purchasing Cooperative, and Yum! Brands Unified Foodservice Purchasing Coop. Instill is headquartered in Redwood City, Calif. Instill can be reached at 888-Instill or at www.instill.com.

Note to Editors: Instill is a registered trademark of Instill Corporation. All other trademarks and registered trademarks are property of their respective holders.