Instant Effects Announces OfficeFX; Distribution with ATI.Business Editors/High-Tech Writers SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--Oct. 1, 2003 Instant Effects Showcases the Power of ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. Technology with Flagship Product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. Instant Effects today announced the company's first product, OfficeFX(TM), which will become available later this month from www.instanteffects.com with an MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) of US $149.95. A seamless addition to the world's most popular presentation software package, Microsoft(R) PowerPoint(R), OfficeFX allows users to deliver astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, presentations with the tool they already know. Instant Effects is also proud to announce that a trial version of OfficeFX will ship with all desktop products from ATI Technologies “ATI” redirects here. For other uses, see Ati. ATI Technologies U.L.C. ATI is a major Canadian designer and supplier of graphics processing units, motherboard chipsets, and video display cards. Inc., a world leader in the design and manufacture of innovative visual processor solutions. The appeal of Instant Effects technologies to ATI's customers is multi-sided. OfficeFX is the first general business application to exploit Microsoft DirectX(R), allowing corporations to employ modern graphics hardware for the broad purpose of highly compelling presentations. OfficeFX capabilities are scalable, clearly showcasing the performance and quality of the latest ATI graphics hardware. For consumers, OfficeFX is an inexpensive and easy-to-use application that quickly gives their messages power and impact. For marketers, OfficeFX empowers a superior level of presentation quality across an entire company without additional assistance of a professional design department. "Instant Effects technology demonstrates how our family of RADEON graphics processors makes today's desktop and laptop computers come alive with eye-popping visual power," said Phil Eisler, vice president and general manager, Mobile and Integrated Business Unit, ATI Technologies Inc. "An ATI-powered laptop running OfficeFX adds up to something completely extraordinary -- the simplicity of PowerPoint with the visual impact and sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. of a broadcast-quality animation." With just a few mouse clicks, OfficeFX transforms an ordinary PowerPoint presentation into an attention-grabbing rich media event complete with dynamic 3D backgrounds and foregrounds, realistic shading See Phong shading, Gouraud shading, flat shading and programmable shading. and lighting, interactive behavior and stunning transitions. Used to create an estimated 30 million presentations every day, Microsoft PowerPoint is the clear tool of choice among computer users in business and education. OfficeFX elevates and enhances the power of this ubiquitous communications tool while retaining its familiar ease of use for the millions of users worldwide. "OfficeFX pairs visual sophistication with end-user simplicity to create unique and valuable opportunities for end users, 3D designers and hardware manufacturers like ATI Technologies," said Don Brittain, Instant Effects CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We fully expect that our new software will 'wow' PowerPoint users and their audiences worldwide, drive demand for new graphics hardware, and spur demand for 3D design services." Instant Effects technologies, which will ship with several interactive 3D layered environments called FXThemes(TM) -- are also enabling professional designers to create custom FXThemes that blend effortlessly with the presenter's conventional content. Built with standard 3D tools found in most design shops, FXThemes are comparable in quality to animations used in broadcast television, high profile telecasts, and next-generation video game systems. Once created, an FXTheme can be used by any PowerPoint user having OfficeFX to transform their content into a rich media presentation. Unlike other rich media approaches delivering a fixed result, content requiring design professionals to produce changes, OfficeFX presentations based on FXThemes can be edited by business people right up to the last minute without the help of a designer. About Instant Effects Instant Effects, Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Santa Barbara, California Santa Barbara is a city in California, United States. It is the county seat of Santa Barbara County, California. As of the 2000 census, the city had a total population of 92,325. . For more information, please visit: www.instanteffects.com. |
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