Instant Access to Free Media Planning Tool Part of Mediaspace Solutions' Updated Website.

Business Editors

NORWALK, Conn.--(BUSINESS WIRE)--May 11, 2004

Newspaper advertising placement specialists Mediaspace Solutions(R) (MSS) will now give new users immediate access to PlanET(TM), their free online media planning tool. While the company still requires users to register, they will no longer have to wait for their accounts to be confirmed and activated by the company.

"When we first launched PlanET(TM), we felt it prudent to err on the side of caution," said Michael Miller, MSS Director of Information Technology. "Now PlanET(TM) has been available for nearly three years and the industry is aware of its capabilities. The time was right to lower the barrier somewhat, giving potential users instant access to the information that only PlanET(TM) can provide."

PlanET(TM), the company's newspaper advertising planning and estimating tool, allows users to develop large and complex media plans in a matter of minutes. Once a plan is created, the tool delivers a cost estimate based on the information entered. Users can then modify plans and generate new estimates until they reach their specific goals.

Cost estimates are generated based on rates delivered from the company's proprietary database. "PlanET(TM)'s true value comes from the data behind it," Miller continued. "Data acquisition is a full-time job here. We track an enormous amount of information to be sure all of our rates and circulation figures are current."

Once users have generated an estimate, the company invites them to submit the plan for a firm quote. If accepted, MSS then places the ads with the newspapers, verifies that the ads ran as scheduled, and presents the advertiser or ad agency with consolidated invoices.

About Mediaspace Solutions -- Mediaspace Solutions (MSS) is a privately held company that plans, buys, places and verifies newspaper advertising campaigns for agencies and advertisers nationwide. Combining expert knowledge, powerful tools and a revolutionary pricing model, MSS simplifies the process of buying local newspapers, bringing efficiency to agencies and advertisers and delivering an incremental revenue stream to publishers. MSS PlanET(TM), the company's online newspaper planning and estimating tool, provides advertisers with instant access to key planning information. The company also offers MSS Standby(TM), a service that lets advertisers determine the price at which they offer ads to newspapers. For more information, visit the company's website at www.mediaspacesolutions.com.