Insignia Solutions Benefits from the Success of the Power Macintosh; SoftWindows for Power Macintosh Continues Growth Path.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--March 15, 1995--Insignia Solutions, the world leader in PC-compatibility for Macintosh computers and UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). workstations, today joined in the celebration of the one-year anniversary of the Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. . The widespread popularity of the Power Macintosh has been instrumental in the success of Insignia's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , SoftWindows, and has led to the implementation of promotional programs targeting an ever-growing pool of new customers and markets. "Cross platform compatibility was a key selling point selling point n. An aspect of a product or service that is stressed in advertising or marketing. Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers in Apple's introduction of the Power Macintosh a year ago," said David Gibbs David Gibbs is a Bermudian cricketer. He has played just once for Bermuda to date, a first-class ICC Intercontinental Cup match against the USA in 2004. References
SoftWindows for Performa In January of this year, Insignia unveiled a special edition of its SoftWindows PC-compatibility product specifically developed for PowerPC-based models. SoftWindows for Performa enables home and small business customers to run MS-DOS MS-DOS in full Microsoft Disk Operating System Operating system for personal computers. MS-DOS was based on DOS, developed in 1980 by Seattle Computer Products. Microsoft Corp. bought the rights to DOS in 1981, and released MS-DOS with IBM's PC that year. and standard mode Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. applications at speeds up to an entry-level 486 PC (PowerPC-based Performa) or up to a mid-range 386 PC (68040-based Performa). Like the company's flagship product, SoftWindows for Performa includes Microsoft Windows 3.1 and MS-DOS 6.21, and the Apple installer that allows customers to easily install a complete software PC from the CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). with a simple double click of the mouse. This special edition is available for a limited time through retailers and mass merchants such as Best Buy, Price/CostCo, Sears and Staples for about $249. "With the response to the new Performa line of Macintosh computers, we want to ensure that home and small business Macintosh users have the option to run Windows and DOS applications on their Performa computers," said John Chang, vice president of product marketing and technical support. "This special edition allows the entire family to bring work home from the office or school for either the PC or Macintosh, getting the best of both worlds on one computer. It also provides small businesses with access to a variety of operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. on a single computer for increased productivity and greater cost savings." SoftWindows "Try It" Promotion The great success of the Power Macintosh led Insignia Solutions to introduce a special promotion at MACWORLD Expo/San Francisco in January. Our research indicated that customers who had the opportunity to use the product were very pleased with its versatility. The SoftWindows "Try It!" promotional CD-ROM enables users to access the full SoftWindows product for 30 days or ten 30 minute sessions. Customers who buy the product will receive a rebate of up to $50 towards the purchase of SoftWindows for the Power Macintosh. The Try It CD-ROM is available from resellers and retailers such as Sears, Best Buy, Fry's Electronics Fry's Electronics is a specialty retailer of software, consumer electronics, computer hardware and household appliances with a chain of superstores headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, USA, the chain now boasts sales of $2. , CompUSA, Creative Computing Creative Computing was one of the earliest magazines covering the microcomputer revolution. Published from 1974 until 1985, Creative Computing covered the whole spectrum of hobbyist/home/personal computing in a more accessible format than the rather and Staples. "Because of the interest in running Windows applications on Power Macintosh computers, we want customers to experience first-hand the power and ease-of-use of running Windows on their computers," stated Mr. Gibbs. "This special promotion allows customers to use SoftWindows and realize the possibilities of running Windows and DOS applications on their Macintosh in the home, small office or corporate environment." SoftWindows International CD-ROM Also in January, the company began shipping the SoftWindows International CD-ROM. With localized Microsoft Windows and MS-DOS in 10 languages, the SoftWindows International CD-ROM offers Power Macintosh and Macintosh owners world-wide a cost-effective and flexible solution for accessing the Windows and DOS applications they need without having to purchase a dedicated x86-based computer. The SoftWindows International CD-ROM includes DOS and Windows in Czech, Dutch, French, German, Italian, Portuguese, Brazilian Portuguese Brazilian Portuguese (português brasileiro in Portuguese) is a group of dialects of Portuguese written and spoken by virtually all the 190 million inhabitants of Brazil and by a couple million Brazilian emigrants, mainly in the United States, United Kingdom, Portugal, , Spanish, Latin American Spanish American Spanish n. The Spanish language as used in the Western Hemisphere. and Swedish. "We have been shipping versions of SoftWindows in English, French, German and Italian for Power Macintosh for the past year," said Mr. Chang. "Along with increased demand for the Power Macintosh, demand for our product in other countries has grown significantly, spurring our decision to develop localized versions to meet the needs of these individual markets." About SoftWindows SoftWindows for Power Macintosh enables customers to run standard mode Windows and DOS applications on top of the standard Macintosh operating system (operating system) Macintosh Operating System - (Mac OS) Apple Computer, Inc.'s proprietary operating system for their Macintosh family of personal computers. The part of the operating system that simulates the desktop is called "Finder. . With SoftWindows, Power Macintosh users will see exactly what they expect to see on a Windows PC and get the benefits of a true cross-platform environment. It is a true PC environment running Windows and MS-DOS applications. SoftWindows for Power Macintosh includes fully-licensed and pre-installed versions of Microsoft Windows and MS-DOS, as well as the Novell client software for complete networking compatibility. Insignia Solutions Insignia Solutions is the world's leading developer of high-quality PC-compatibility solutions for Macintosh computers and UNIX workstations. The privately-held company develops, markets and sells products designed to run Microsoft Windows and MS-DOS applications on Macintosh computers and DEC, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Motorola, NeXT, SGI (SGI, Sunnyvale, CA, www.sgi.com) A manufacturer of workstations and servers, founded in 1982 by Jim Clark. The company was founded as Silicon Graphics, Inc., but changed to its acronym in 1999. , Siemens Nixdorf and Sun/SPARC workstations. Headquartered in Mountain View, Calif., the company has strategic relationships with Microsoft, Apple, IBM, NeXT, Novell and the industry's leading computer manufacturers, chip suppliers and operating systems vendors. The company's sales and marketing departments are located in Mountain View and Andover, Mass. Research and development are conducted in High Wycombe, England. Information on the company and its products can be obtained by calling 415/335-7100. -0- Note to Editors: 1995 Insignia Solutions Inc. All Rights Reserved. Insignia Solutions, Insignia and SoftPC are registered trademarks of Insignia Solutions Inc. SoftWindows is a trademark used under license. MS-DOS is a registered trademark and Microsoft Windows is a trademark of Microsoft Corporation. Apple, Macintosh and Performa are registered trademarks and Power Macintosh is a trademark of Apple Computer Inc. PowerPC is a trademark of International Business Machines Corporation. All other brand names mentioned are trademarks or registered trademarks of their respective holders. CONTACT: Insignia Solutions Joanne Sperans Hartzell, 415/335-7197 Darin R. Kotalik, 415/335-7185 |
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