InsightExpress Introduces Guaranteed Online Advertising Results -- Or Your Money Back.Business Editors Advertising Research Foundation Convention and Trade Show STAMFORD, Conn.--(BUSINESS WIRE)--April 28, 2004 InsightExpress(R) offers the industry's first unified approach to online ad development and measurement At the 50th Annual Advertising Research Foundation Convention and Trade Show, InsightExpress announced today the availability of its "AdInsights Guarantee," a program specifically designed to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems advertisers and agencies to develop higher-performing online advertising campaigns. The AdInsights Guarantee, the industry's first and only unified approach to online ad development and post launch measurement, offers a risk-free way to drive the branding performance of online advertising campaigns. Using a proven, rapid three step process developed by InsightExpress, marketplace feedback is used to test online ads, identify enhancement opportunities, and measure the performance of the actual online campaign. The steps include:
1. Pre-Test: Using an online survey containing initial or ads under
development, measure the messaging, positioning, and
appeal of these ads among visitors to sites in the media
buy.
2. Enhance: Leverage the opinions of targeted individuals to
identify enhancement opportunities, with the client
creative team incorporating the research insights into
the online ads.
3. Advertise: Traffic the improved online ads to the same audience,
using an online survey to measure the performance of the
campaign as it fields.
"As the online channel matures, the key to improving ad online performance becomes pre-testing," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "Imminently, online advertisers will no longer be able to rely upon the novelty Novelty is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals. of the medium and new ad formats to drive performance. Like traditional advertisers, greater focus upon messaging, positioning, and imagery will be required to drive ad performance," said Smith. Using a customized survey containing ads under development coupled with diagnostic questions tailored to the campaign's specific objectives, InsightExpress identifies enhancement opportunities. Of great importance to the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase , the initial ads will not be viewed by the masses -- protecting the client's brand as they explore new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track. and optimize optimize - optimisation ad messaging, positioning, and appeal. "We have spent years helping hundreds of clients develop literally thousands of products, offers, and advertisements through custom online attitude and opinion research, copy testing Copy testing is a specialized field of marketing research, it is the study of television commercials prior to airing them. Although also known as copy testing, is considered the more accurate, modern name (Young, p. , storyboards, and streaming commercial testing -- and we are delighted to apply our expertise to help online advertisers," said Matt Pasternak, Director of Ad Effectiveness Solutions at InsightExpress. The AdInsights Guarantee Should the improved ads not outperform Outperform An analyst recommendation meaning a stock is expected to do slightly better than the market return. Notes: Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy. their initial counterparts, InsightExpress will refund the price of the research initiative. For additional details regarding the AdInsights Guarantee, please contact your InsightExpress representative toll free at 877-329-1552 or visit http://www.insightexpress.com/adinsights on the Web. About AdInsights AdInsights is the industry's fastest growing online ad effectiveness solution. Using a proven simultaneous control/exposed methodology, AdInsights is powered by InsightExpress' patented business methods. Through custom surveys designed by InsightExpress' market research experts, AdInsights uniquely enables clients to focus upon their specific marketing and advertising needs without constraints CONSTRAINTS - A language for solving constraints using value inference. ["CONSTRAINTS: A Language for Expressing Almost-Hierarchical Descriptions", G.J. Sussman et al, Artif Intell 14(1):1-39 (Aug 1980)]. . With more than 1,000,000 completed ad effectiveness surveys within the last year, AdInsights provides the industry's most current normative nor·ma·tive adj. Of, relating to, or prescribing a norm or standard: normative grammar. nor database. AdInsights in conjunction with InsightExpress' panel has been selected to conduct the Interactive Advertising Bureau's (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) most comprehensive XMOS XMOS Cross Media Optimization Studies (Interactive Advertising Bureau) XMOS Cross Media Optimization Study XMOS High Speed Mos study to date. About InsightExpress As a custom research firm with recognized branding expertise, InsightExpress has helped hundreds of companies build better concepts and ads through custom online attitude and opinion research, copy testing, story boards, and streaming commercial testing. With its award-winning and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at http://www.insightexpress.com or call 203-359-4174. |
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