InsideChips.com Releases Maxim Integrated Products Report.

Business Editors/High-Tech Writers

BELLINGHAM, Wash.--(BUSINESS WIRE)--May 3, 2002

InsideChips.com, the semiconductor industry's gateway to coverage of emerging ventures and market-research companies, has published a behind-the-scenes review of Maxim Integrated Products.

It is available to members in the May 2002 issue of InsideChips.Ventures.

Maxim, one of the great analog companies in the chip industry, has risen to its pinnacle in the analog world during the last five years. Steve Szirom, executive editor of InsideChips, has been tracking the company since CEO Jack Gifford launched it in 1983; its recent acquisition of Dallas Semiconductor -- a significant move for Maxim -- inspired Szirom to examine Maxim more closely. Szirom's report provides a rare behind-the-scenes glimpse into the workings of a highly profitable analog manufacturer, and provides some insights into what makes it tick.

In his bottom-line take on Maxim, Szirom says: "The company has a top-notch, but slightly quirky, CEO, superior design talent, great product planning and execution, and a streak of paranoia about the competition that is too deep for its own good. The biggest challenge for the CEO is to integrate Dallas into the Maxim culture. For the company, the biggest task is to design its way out of this recession."

All of InsideChips' comprehensive strategic reports contain background material on the profiled company, as well as an overview; financial and management reviews, including organization charts; details relating to alliances and partnerships, marketing strategy, products and technology, and plants and facilities; and InsideChips' assessment of the company's strengths, weaknesses and prospects.

Headquartered in Bellingham, Wash., InsideChips.com is a B2B startup Internet venture whose mission is to deliver a-la-carte business/marketing information and analysis to semiconductor industry and financial-related executives, utilizing the latest web-based browser and E-publishing technology in a format that is user-friendly, fun and compelling. Positioned as a "virtual market-research department" for the semiconductor industry, InsideChips.com will feature 13 modules with business information, proprietary databases, forecast snapshots and financial information, among others. One of the unique features of the site will be the MarketResearch module, which will have a database of more than 100 semiconductor and related industry market-research boutiques with descriptions of the firm, analyst roster, and current services/reports. The InsideChips.Ventures module tracks the activities of emerging semiconductor companies, including fabless ventures, IP firms and IC design houses. Readers may obtain a sample issue and brochure of InsideChips.Ventures directly from the website at www.insidechips.com, or call 360/676-2260. The red and black "IC," InsideChips.Ventures, and InsideChips.com logos are trademarks of HTE Research, Inc.