Ins and Outs.Hans Ibold In these less-than-robust times as priorities change, not coming in first and getting money from your folks don't seem all that bad ADVERTISING IN: Rich media e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. OUT: Banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. Yesterday's banner ad-supported companies are today's leading banner ad bashers. Their new bailiwick BAILIWICK. The district over which a sheriff has jurisdiction; it signifies also the same as county, the sheriff's bailiwick extending over the county. 2. : targeted rich media ads that find their way into e-mail inboxes. NETWORKING IN: Internet seminars OUT: Internet trade shows Trade shows are about selling, and today's investors, entrepreneurs and managers are leery about being oversold Oversold In technical analysis, it is a market in which the volume of selling that has occurred is greater than the fundamentals justify. Notes: It is the opposite of overbought. . They want pertinent information -- lessons learned, key strategies, useful contacts -- and they're getting it from intimate seminars on focused topics. SEARCHING IN: Googling OUT: Asking around Want to know what nanotechnology is but are too embarrassed to ask your colleagues? Need to find out who your competitors are? Want to get the dirt on a job candidate? Google them. Everybody's doing it. BUSINESS MODEL IN: Fee-based Internet services OUT: Internet freebies Call them crazy, but Internet businesses have decided en masse en masse adv. In one group or body; all together: The protesters marched en masse to the capitol. [French : en, in + masse, mass. that they must provide a product that consumers are willing to pay for. INVESTMENT CAPITAL IN: Funding for start-ups from family and friends OUT: Funding for start-ups from venture capitalists Venture Capitalist An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding. Notes: Venture capitalists usually expect higher returns for the additional risks taken. Yes, VCs still have deep pockets and they say they want to do deals. But "No" is how they answer most pleas for cash. Today, friends and family are more likely to pull out their wallets on behalf of a loved one's entrepreneurial zeal. FORECASTING IN: Conservative projections OUT: Mind-blowing projections from research firms How many times have research firms projected that some technology sector will be worth $50 billion or more by 2005? Enough to know that they're usually dead wrong and that a start-up basing its revenue growth on those projections is foolish. WEB OBSESSIONS IN: Online security OUT: Carefree surfing and messaging No network is hack-proof. But hackers can be deterred by new and compelling online security measures Noun 1. security measures - measures taken as a precaution against theft or espionage or sabotage etc.; "military security has been stepped up since the recent uprising" security . Protecting proprietary information online has never been as important or as affordable. WEB AMBITIONS IN: Coming in third OUT: Coming in first Entrepreneurs have realized that it's much better to be the third or fourth technology company to arrive to an emerging market than the first one. The runner-up can learn from the carnage left by the first, operate more efficiently and have a better shot at dominating the market. GADGETS IN: Blackberry blackberry, name for several species of thorny plants of the genus Rubus of the family Rosaceae (rose family). See bramble. blackberry handheld OUT: Palms There are far more Palms than Blackberries out there, but Blackberries are quickly taking the business world by storm. A grassroots marketing campaign, combined with the device's useful e-mail capabilities, have made the Blackberry a must-have gadget (1) Slang for any hardware device, typically small. Synonymous with "gizmo." (2) A mini application that resides on a computer desktop or personal home page, typically found in the Windows environment. for many professionals. HOT SECTOR IN: Optical networking Communications between computers, telephones and other electronic devices using light. An optical network is far more reliable and has far greater potential transmission capacity than networking in the electrical domain. See optical fiber. OUT: Optical networking The optical networking sector is touted as the next big thing and at the same time decried as totally unsustainable. It's all riding on consumer demand for bandwidth and the duration of the telecom/ISP slump. That uncertainty hasn't stopped some VCs, who continue to pump millions into emerging optical networking companies. |
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