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Innovative Purina Product Receives 'Good Buy' Award From Good Housekeeping Institute.


Business & Lifestyle Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com

ST. LOUIS--(BUSINESS WIRE)--Dec. 18, 2000

secondnature Dog Litter & Housetraining housetraining

training of a companion animal to defecate and urinate outside or in specifically designated places such as a litter tray.
 System Selected

Among the Year's Most Important Products

Ralston Purina Company today announced that its secondnature(TM) brand Dog Litter & Housetraining System has been selected by the Good Housekeeping Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, health as well as literary articles.  Institute as a "Good Buy" for 2001.

For the past six years, Good Housekeeping Institute's experts test thousands of new products to find the most innovative products of the year and to recognize them with the "Good Buy" award. Not only do the experts look to identify the most cutting-edge consumer products of the year, but also closely check the price tag in the judging process in search of the best value.

"Thousands of items were tested this year by our Institute experts," said Good Housekeeping Editor-in-Chief Ellen Levine, "but only a few truly impressed them."

"Good Housekeeping Institute has high standards for quality and value," said Ron Lewis For the college basketball player, see .
Ronald (Ron) Lewis (born September 14 1946), an American politician, has been a Republican member of the United States House of Representatives since 1995, representing the 2nd Congressional District of Kentucky.
, member of Purina's secondnature research and development team. "The `Good Buy' award is one of the most prestigious honors we could receive, and we are extremely proud."

secondnature was unveiled as a "Good Buy" honoree, along with six other new products including the Spot Scrubber(TM) from Dirt Devil Dirt Devil is a brand name household vacuum cleaner. It is an icon and one of the best selling in the United States. There are two main units Power for large houses, and RV unit for smaller houses or apartments, as well as a number of other floor care products including hand-held (R), MovieTime VCR VCR: see videocassette recorder.
VCR
 in full videocassette recorder

Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound.
 from Sony(R) and Kenmore(R) Elite Washer with Calypso Calypso, in Greek mythology
Calypso (kəlĭp`sō), nymph, daughter of Atlas, in Homer's Odyssey. She lived on the island of Ogygia and there entertained Odysseus for seven years.
 Wash Motion from Sears on December 6, 2000, at Good Housekeeping Institute's headquarters in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. The complete list of winners can be found in the magazine's January issue hitting newsstands December 19, or on their Web site at www.goodhousekeeping.com.

Introduced in May 2000, secondnature is a safe, effective and easy-to-use system to housetrain house·train also house-train  
tr.v. house·trained, house·train·ing, house·trains Chiefly British
To housebreak.



house
 puppies and small dogs up to 35 pounds. The system helps dog owners nationwide because it builds on dogs' natural canine instincts and gives dogs many opportunities to succeed. It is especially helpful for urban dog owners who face unique challenges, like lack of space and limited access to the outdoors.

The secondnature system includes secondnature Dog Litter, absorbent absorbent /ab·sor·bent/ (-sor´bent)
1. able to take in, or suck up and incorporate.

2. a tissue structure involved in absorption.

3. a substance that absorbs or promotes absorption.
 paper-based pellets with odor control, secondnature Litter Pan, designed for elimination needs of puppies and small dogs and the secondnature Training Guide, a breakthrough method that helps housetrain puppies and small dogs in three simple steps - scheduling their food and water intake, confining or crating and positive praise.

Puppy and small dog owners can find secondnature Dog Litter & Housetraining System in grocery stores and pet specialty stores across the country, as well as several on-line retailers. Or if they want more information about secondnature, they can visit www.doglitter.com.

In addition to the "Good Buy" award, secondnature was recognized in the December issue of Dog World as one of the most convenient and beneficial products introduced for pet owners in 2000.

Good Housekeeping is published by Hearst Magazines, a division of the Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. . Hearst Magazines publishes 16 major consumer magazines and operates magazine subscription selling, fulfillment and distribution companies in the United States and Great Britain. Hearst Magazines International publishes 64 editions of Hearst Magazines for distribution in more than 80 countries. Outside the United States, The National Magazine Company Limited, a wholly-owned subsidiary, publishes nine magazines in the United Kingdom.

secondnature, as well as its sister products Tidy Cats(R) brand cat box filler and Yesterday's News, is manufactured by Golden Products, a division of Ralston Purina Company. Ralston Purina Company, headquartered in St. Louis, is the world's largest producer of dry dog and dry and soft-moist cat foods and a leading manufacturer of cat box filler in the United States.

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Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
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Publication:Business Wire
Geographic Code:1USA
Date:Dec 18, 2000
Words:622
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