Innovation and Enthusiasm for Mac Platform Showcased at MACWORLD Expo/San Francisco'99.SAN FRANCISCO--(BUSINESS WIRE)--Jan. 13, 1999-- Town Meeting, Conference Programs and Jobs' Keynote Standing-Room Only; Special Interest Areas, Corporate Buyers Alliance Attract High Number of Participants Nearly 70,000 people flooded MACWORLD Expo/San Francisco last week at the Moscone Convention Center to see new products from more than 460 exhibitors, participate in leading conference programs, hear Apple Computer Inc.'s interim CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Steve Jobs' keynote and attend a first-ever Town Meeting, among other activities. The Town Meeting, held Jan. 4, kicked off MACWORLD Expo with nearly a dozen industry-related experts-including key analysts and Apple Computer executives addressing the state of the platform and new emerging technologies. Speakers included; Paul Kent, MACWORLD Expo/San Francisco conference chairperson chairperson Chairman The head of an academic department. See 'Chair.', Cf Chief. , Bob "Dr. Mac" Levitus, best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best author, Tim Bajarin, president of Creative Strategies, and Keith Geck, Apple Computer's vice president of sales. The Town Meeting filled seats quickly with creative professionals, business professionals, and consumers, leaving standing room only. On Tuesday, Jan. 5, Apple Computer Inc.'s interim CEO Steve Jobs Steve Jobs - Stephen Jobs delivered the keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. to nearly 5,000 attendees cheering and applauding the new Power Mac G3, Mac OS X Server, a formidable array of hot new titles confirming the Mac's rebirth re·birth n. 1. A second or new birth; reincarnation. 2. A renaissance; a revival: a rebirth of classicism in architecture. as a leading-edge platform, and the five new colors of the iMac. "We are very excited about the success of MACWORLD Expo/San Francisco," said Rob Scheschareg, MACWORLD Expo show director for IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) Expo Management Co., producers of the show. "From the very start, professionals and consumers alike crowded MACWORLD Expo to buy product on the expo floor as well as to learn new techniques and technologies. If the show floor and filled conference programs were any indication, MACWORLD Expo attendees had their hands full sampling new products unveiled by exhibitors at the show, and listening and learning to Mac experts and industry analysts." The MACWORLD Expo Conference Program - featuring Macworld/Pro and MACWORLD Expo Users conference seminars reinforced its reputation as one of the year's top IT conference programs attracting Mac users, digital content creative professionals, and first-time computer users. Some of the most popular conference sessions, dealing with the iMac, QuickTime(tm), USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. , content asset management, digital video and FireWire(tm), filled seats quickly, leaving standing room only and over flow rooms for late arrivals. "The Macworld Expo Conference program offers sessions that are timely, topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. , and packed with information. We worked closely with Apple Computer and other Mac industry leaders to ensure MACWORLD Expo conference sessions mirror what Apple is unveiling, along with other leaders in the Mac community," said Paul Kent, MACWORLD Expo/San Francisco conference chairperson. "This was MACWORLD Expo's most colorful year from the Town Meeting to the Conference Program by offering expert advice on newly unveiled products and targeted every kind of Mac user, whether it be the creative professional, business professional or consumer." MACWORLD Expo/San Francisco premiered two new Special Interest Environments. The "Consumer Showcase," including the Macintosh Gaming Championship and Exhibits, and "Net Innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. " appeared on the show floor alongside other successful and long-running MACWORLD Expo/San Francisco special interest areas, such as: "Developer Central," the "Education District," "Business Solutions," "Extensions Workshop for Creative Content," "Digital Media Studio Featuring QuickTime(tm)," and "Digital Art Gallery." "By far, this was one of the best MACWORLD Expos for developers of all kinds. The debut of the `Net Innovators' environment was wonderful -- and `Developer Central' continued it's long running success. Almost one-third of all MACWORLD Expo attendees came through the two environments, and the vast majority of those attendees were experienced in web, content, and application development" said Neil Ticktin, publisher of MacTech and NetProfessional magazines, which co-sponsored `Developer Central' and `Net Innovators' with Apple. "The nearly sixty companies participating in these two environment were thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. with the discussions they held with show attendees. Also, Developer Depot sales were increased substantially from past years. All in all, we can not be happier with the success of `Net Innovators' and `Developer Central' at MACWORLD Expo." The Corporate Buyers Alliance, a new program, exceeded exhibitor and attendee at·tend·ee n. One who is present at or attends a function. See Usage Note at -ee1. attendee Noun a person who is present at a specified event Noun 1. expectations. Qualified exhibitors participated in this first-time program, which matched corporate buyers walking the show floor with participating exhibitors offering volume sales incentives Noun 1. sales incentive - remuneration offered to a salesperson for exceeding some predetermined sales goal bonus, incentive - an additional payment (or other remuneration) to employees as a means of increasing output . Retailers and exhibitors alike were besieged be·siege tr.v. be·sieged, be·sieg·ing, be·sieg·es 1. To surround with hostile forces. 2. To crowd around; hem in. 3. by customers looking to purchase new hardware, Internet, multimedia, peripheral and software products unveiled at the show. "Our booth was packed with customers lining up to buy our products and see our demos," said Nicole Rowland, spokesperson for Aladdin Systems. "The excitement throughout the expo could be felt all week and our sales were so great that we are already looking forward to the next MACWORLD Expo." An on-site survey of attendees revealed nearly one third were representing companies which employ 1,000 or more people. Of the people attending MACWORLD Expo on behalf of their company, nearly all - or 95 percent - are involved in purchasing hardware, software or peripherals for their organization. The survey also revealed that 95 percent of all attendees said they came to MACWORLD Expo/San Francisco to see new products, while 88 percent said they came to learn about new technologies. The number of attendees at this year's MACWORLD Expo/San Francisco was 69,800--slightly up from last year's attendance of 68,000. The number of exhibiting companies was also up from last year-464 from 450 last year. For more information about upcoming MACWORLD Expos please visit the Web site at www.macworldexpo.com About MACWORLD Expo MACWORLD Expo produced by IDG Expo Management Company, is the world's most comprehensive Macintosh OS event. MACWORLD Expo is the showcase for products and services geared to professionals and consumers involved in media and creative content development for corporate and home applications. MACWORLD Expo leverages the loyal base of Mac OS audiences in creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
LLC - Logical Link Control , a joint venture between International Data Group and Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, , and publishers of Macworld Magazine, eMediaweekly and MacWEEK.com. For more information on MACWORLD Expo call 800-645-EXPO or visit the Web site at www.macworldexpo.com About IDG Expo Management Company Headquartered in Norwood, Massachusetts Norwood is a town and census-designated place in Norfolk County, Massachusetts, USA. As of the 2000 census, the population was 28,587. The community was named after Norwood, England. , IDG Expo Management Company is a premium producer and manager of exposition and conference events that shape the IT marketplace. IDG Expo Management Company is an affiliate of the International Data Group (IDG) family of companies. IDG Expo-produced events include the MACWORLD Expos in Boston and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; ComNet in Washington, D.C. and San Francisco and E3 -the Electronic Entertainment Expo produced for the Interactive Digital Software Association (IDSA IDSA Infectious Diseases Society of America IDSA Industrial Designers Society of America IDSA Interactive Digital Software Association IDSA Institute for Defense Studies and Analyses (India) IDSA International Dark Sky Association ). Each year, more than 2,000 exhibiting companies and more than 250,000 IT professionals attend IDG's U.S. events to buy, sell, learn about and influence the IT purchasing agenda. IDG Expo Management Company was founded in 1979 as Mitch Hall Associates. For more information, please call 781-551-9800 or visit the company's Web site at www.idgexpos.com About International Data Group (IDG) Headquartered in Boston, International Data Group (IDG) informs more people world wide about information technology than any other company in the world. With annual revenues of $2.35 billion, IDG is the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 290 computer newspapers and magazines and 700 book titles in 75 countries, led by Computerworld/InfoWorld, Macworld, Network World, PC World, Channel World, and the "_For Dummies" global product lines. IDG offers online users the largest network of technology sites around the world through IDG.net (http://www.idg.net), which comprises more than 240 targeted web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and its research arm, International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries world wide. Company information is available at http://www.idg.com. |
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