Innovation Takes Center Stage at Adobe MAX 2007.Adobe AIR Powers New Desktop Applications and New Adobe Media Player Adobe Media Player (codename Philo) is a desktop media player that offers users to manage and interact with their media content, and allows content publishers to define branding and advertising in and around their content. CHICAGO -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) will demonstrate the next wave of innovative applications and hosted software services built with Adobe rich Internet application See RIA and rich client. (RIA (Rich Internet Application) A Web-based application that approaches the speed and elegance of a local application. An RIA may refer to a browser-based application that uses AJAX or another enhanced coding technique. ) technologies at its largest ever annual Adobe MAX developer and designer event. Industry enthusiasm for Adobe RIA technologies is evident at Adobe MAX 2007 with the unveiling of new Adobe[R] AIR[TM] software initiatives from global industry leaders, collaboration with major TV broadcasters and leading content publishers to provide high-quality video via the new Adobe Media Player[TM], and the debut of new hosted services. "The energy at MAX is building each year as a vibrant community of designers and developers comes together to connect with industry experts, discover the latest techniques and cutting-edge technologies, and inspire each other to push the limits of creativity," said Kevin Lynch, senior vice president and chief software architect for Adobe. "Adobe AIR is leading the way with a unique value proposition that our customers and partners are using to redefine how we experience applications on the Web and on the desktop today." Adobe RIA Platform Enables Breakthrough Applications Adobe continues to lead the industry with its comprehensive RIA platform, including Adobe Flex[TM] software, Adobe AIR and Adobe Flash[R] Player software, which enables businesses to develop and deliver rich, engaging experiences across the Web, on the desktop and on mobile devices. Industry leaders such as Anthropologie, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Business Objects, eBay, The Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. , Inc., Nickelodeon's Nick.com, PayPal, Philips Lighting, QVC QVC Quality Value Convenience QVC Question Valid Command , salesforce.com, SAP AG, Yahoo! and others are embracing Adobe AIR to create the next generation of desktop experiences, and will be showcasing new Adobe AIR applications at Adobe MAX 2007 (see separate release). Additionally, Adobe is now offering a pre-release version of Adobe Media Player (see separate release), the first Adobe application built on Adobe AIR, which redefines the video viewing experience by blending feeds from multiple sources in one place, giving viewers more control over video content and the ability to enjoy their favorite shows both online and offline. Leveraging Adobe's Emmy[R] Award winning Flash technology, the player will enable viewers to enjoy content from major broadcast television and Web video providers such as CBS (Cell Broadcast Service) See cell broadcast. , PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, and Yahoo! Video, giving them control to watch their favorite shows in an engaging, customized video experience. Adobe Media Player brings viewers the highly desired ability to play Adobe Flash Player The Adobe Flash Player is a widely distributed multimedia and application player created and distributed by Macromedia (a division of Adobe Systems). Flash Player runs SWF files that can be created by the Adobe Flash authoring tool, by Adobe Flex or by a number of other Macromedia compatible video - the Web's most popular video format - outside of the browser. Adobe also announced the company has signed a definitive agreement to acquire Virtual Ubiquity and its ground-breaking online word processor, Buzzword A term that refers to the latest technology or a term that sounds catchy. If not a flash in the pan, new technologies become mainstream. For example, Java was a hot buzzword in the 1990s, but should remain a major topic for decades. . Built with Adobe Flex, leveraging Adobe Flash Player and soon to be available on Adobe AIR, Buzzword is an elegant word processor with integral collaboration capabilities that allows multiple authors to edit and comment on documents from anywhere at anytime (see separate release). Because it will run on Adobe AIR, the application will offer users a hybrid online/offline experience for working with documents. New Adobe Developer/Designer Resources Fuel Next Generation RIAs Adobe is introducing two new destinations for developers and designers delivering rich, engaging experiences on the Web, the desktop and mobile devices: the new Adobe Developer Connection is a free, centralized portal for developers and designers to engage with the community, share ideas and learn about the latest technologies; and the Adobe AIR Marketplace is a web site where developers can publish and promote Adobe AIR applications. The Adobe Developer Connection is available at www.adobe.com/go/adc and the AIR Marketplace is available at www.adobe.com/go/marketplace. Adobe is also providing a view into future hosted services that RIA developers can leverage in voice, collaboration, imaging and document sharing. The company will demonstrate a new project which will provide developers with a fast and easy way to implement real-time communications in existing Web applications; new collaboration APIs, which will make it easy for developers to integrate Adobe Acrobat Connect Adobe Acrobat Connect (formerly Macromedia Breeze) is software used to create information and general presentations, online training materials, web conferencing, learning modules, and user desktop sharing. The product is entirely Adobe Flash based. components into their own RIAs; Adobe Scene7 open APIs that enable developers to build custom rich media applications with dynamic imaging; and a new file sharing service for people to share, publish and organize documents online. New beta versions of the Adobe AIR runtime and the Adobe AIR SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). , as well as Adobe Flex Builder 3 and Adobe Flex 3 SDK, are available today. The public beta versions are available immediately as free downloads from labs.adobe.com. About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com. (c) 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, Flex, and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. This press release contains forward looking statements, including those related to Adobe's future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward looking statements |
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