Inktomi Paid Inclusion Selected by Ziff Davis Media, Travelocity, Buy.com and Switchboard.

Business Editors/High-Tech Writers

FOSTER CITY, Calif.--(BUSINESS WIRE)--Aug. 21, 2003

Leading Partners Provide Listings to Inktomi's Web Index through

Index Connect(TM) and Search Submit(TM) Programs; Inktomi launches

Search Marketing Center

Inktomi, a Yahoo! Inc. company and a leading provider of OEM Web search and paid inclusion services, today announced that it has expanded its search index to include content from Switchboard, Travelocity, Buy.com and Ziff Davis Media.

With more than 100,000 Index Connect and Search Submit customers, Inktomi's extensive content inclusion services offer customers such as Switchboard, Travelocity, Buy.com and Ziff Davis Media the ability to better manage their Web presence and attract targeted visitors while providing Internet users with comprehensive and highly relevant search results.

Millions of new pages are added to the Web daily. The Index Connect and Search Submit paid inclusion programs enable Inktomi to crawl this and other content more deeply, keep it up-to-date and provide a broader range of relevant information to users.

"Inktomi's paid inclusion programs continue to show strong momentum as advertisers see demonstrable success," said Vishal Makhijani, vice president and general manager of Web Search at Inktomi. "We are committed to helping our partners reach a large targeted audience while providing users with current, relevant, high-quality search results that would otherwise not be accessible through other search engines."

Inktomi Search Marketing Center (SMC)

Inktomi also recently launched the Inktomi Search Marketing Center (https://smc.inktomi.com). SMC is a robust search marketing tracking and reporting system that offers advertisers a higher level of campaign management to quickly and easily generate performance reports or create customized reports for analyzing click and URL data and managing Inktomi search marketing campaigns more effectively.

About Inktomi Index Connect

For large Web sites (more than 1,000 URLs)

The Inktomi Index Connect program provides large content publishers the ability to better manage their search engine inclusion, control how frequently their content is updated and ensure their presence is best represented on the Web. For example, an online commerce site can publish updated inventory information and inform search engine users of timely special offers at its store. In addition, with the XML-based Inktomi Data Interchange Format (IDIF), content providers can create data feeds more quickly and with added flexibility. Index Connect customers include Amazon.com, eBay, and WalMart.com.

About Inktomi Search Submit

For small content publishers with fewer than 1,000 URLs

Smaller content publishers can subscribe to Inktomi Search Submit, a service offered through resellers including Position Technologies, VeriSign/Network Solutions, and ineedhits. For an annual fee this service provides inclusion in the Inktomi search index and an automatic 48-hour refresh of the content submitted. Additionally, to ensure that major charities, educational establishments and other non-profit organizations have an opportunity to make their content available in the search index, Inktomi is providing inclusion services free of charge to qualified organizations.

About Inktomi

Inktomi, a Yahoo! company, is a leading provider of OEM Web search and paid inclusion services. A pioneer in Web search technology, Inktomi provides millions of users worldwide with the freshest and most relevant search experience, and ensures that thousands of online retailers and other sites have their content constantly represented. The company's customers and partners include Amazon.com, eBay, Lycos/HotBot, MSN, Overture and WalMart.com.

Copyright (C) 2001 INKTOMI CORPORATION. All Rights Reserved. Inktomi and Index Connect are trademarks or registered trademarks of Inktomi Corporation in the United States and other countries. All other company and product names referenced herein are the trademarks or registered trademarks of their respective holders.