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Initiative CEO to Retire. (Media).


The chairman and chief executive of Initiative Media Worldwide last week announced he would be retiring at the end of the month. The news came just days after Initiative Media in L.A. lost one of its most well-known well-known
adj.
1. Widely known; familiar or famous: a well-known performer.

2. Fully known: well-known facts.
 accounts.

Speculation arose about Lou Schultz's future following the recent departure of Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966)
Disney, Walter Elias Disney
 Co. The Disney Dis·ney   , Walter Elias Known as "Walt." 1901-1966.

American animator, showman, and film producer. Noted for his creation of the cartoon characters Mickey Mouse and Donald Duck, he produced the first animated film with sound,
 media-buying account, worth close to $500 million last year, had been held by Initiative for 15 years and helped build the firm's reputation. Schultz Schultz may refer to

People:
  • Albert Schultz
  • Alby Schultz
  • Connie Schultz
  • Dave Schultz (amateur wrestler)
  • Christian Jeppe Schultz
  • Dave Schultz (ice hockey)
  • David Schultz (professional wrestler)
  • Debbie Wasserman Schultz
 plans to serve as a consultant for Initiative.

"I will focus more energy on creating and building new communications opportunities for clients," Schultz, 58, said in a statement. "Last year was very difficult, but I am confident that Initiative Media is on a solid track to leap forward in 2002."

Schultz's retirement had nothing to do with the loss of the Disney account, said Initiative spokeswoman Patricia Kerr Kerr   , Walter 1913-1996.

American playwright, writer, and drama critic for the New York Herald-Tribune (1951-1966) and the New York Times (1983-1996). In 1978 he won a Pulitzer Prize for criticism.
.

No replacement was named for Schultz.
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Title Annotation:Initiative Media Worldwide CEO Lou Schultz
Comment:Initiative CEO to Retire. (Media).(Initiative Media Worldwide CEO Lou Schultz)
Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 21, 2002
Words:154
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