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Infusion Software Receives 2007 CRM Excellence Award from Customer Interaction Solutions Magazine.


Infusion CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Chosen as Top Small Business Marketing Software

PHOENIX, Ariz. -- Infusion Software (www.infusionsoft.com), a leading provider of on-demand "active" Customer Relationship Management (CRM) and marketing automation software for growing small businesses, today announced that Technology Marketing Corporation (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
)'s Customer Interaction Solutions([R]) magazine (www.cismag.com) has named Infusion CRM a recipient of the 2007 CRM Excellence Award for "Top Small Business Marketing Software". Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.

"The Eighth Annual CRM Excellence Awards commend com·mend  
tr.v. com·mend·ed, com·mend·ing, com·mends
1. To represent as worthy, qualified, or desirable; recommend.

2. To express approval of; praise. See Synonyms at praise.

3.
 the companies that have proven to be true CRM partners to their customers and clients," said Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. , Founder and Chairman of TMC, publishers of Customer Interaction Solutions. "Infusion Software has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers."

The CRM Excellence award was judged heavily on customer results. One customer in particular, Piranha piranha: see characin.
piranha
 or caribe

Any of several species of deep-bodied, carnivorous fishes in the genus Serrasalmus (family Characidae), abundant in rivers of eastern and central South America and noted for voracity.
 Marketing, a marketing strategies firm, was rapidly growing but struggling to meet the needs of its expanding customer base. In 2004, they turned to Infusion CRM to help manage their sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , customers and contacts more efficiently. With Infusion CRM, Piranha Marketing reduced their time spent managing customers, shortened short·en  
v. short·ened, short·en·ing, short·ens

v.tr.
1. To make short or shorter.

2.
 the sales cycle by 50% and increased revenue by more than 50%.

"We're honored to receive an award that places such emphasis on the successes our customers have achieved by using our sales and marketing automation software Infusion CRM," said Clate Mask, president of Infusion Software. "Infusion is dedicated to providing small business with the industry's most advanced marketing, sales and customer management solution available, and we are pleased to be continually recognized as an industry leader."

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine. For more information about TMC, visit www.tmcnet.com

About Infusion Software

Infusion Software is a privately-held, emerging growth software company headquartered in Arizona. Infusion Software liberates and empowers small businesses that are tired of managing their sales, marketing and customer service with a hodge-podge of incompatible software programs and manual grunt labor. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Infusion CRM, is a web-based software program that centralizes, organizes and automates lead generation, lead conversion and client fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 for a small business. Unlike any other CRM software available on the market today, Infusion CRM is a comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize that marketing and automation are necessary to growing quickly and profitably. For more information on Infusion Software visit www.infusionsoft.com and www.infusioncrm.com
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 17, 2007
Words:460
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