Infusion Software Announces Winners of Its 'Make the Switch' Challenge.

5 Small Businesses in Arizona to Receive One Year of Infusion CRM, On-Demand Marketing Automation Software

GILBERT, Ariz. -- Infusion Software (www.infusionsoft.com), a leading provider of on-demand "active" Customer Relationship Management (CRM) and marketing automation software for growing small businesses, today announced the winners of its "Make the Switch" challenge. The Gilbert, Ariz.-based company launched the challenge to help Greater Phoenix area small businesses in need of a single, integrated solution to improve and streamline their marketing efforts with customers and prospects, and ultimately increase sales.

The five winning small businesses will receive one year of Infusion Software's leading product, Infusion CRM, the industry's most comprehensive and robust, fully-automated sales and marketing software designed for small businesses. Infusion CRM provides a feature rich solution that goes beyond ordinary including an email autoresponder, voice / fax broadcast, small business ecommerce, task management, and comprehensive campaign tracking.

"This campaign is part of our efforts to reach out to the Arizona community and empower local small business CEOs to take their next step towards business transformation and peace of mind," said Clate Mask, President of Infusion Software. "Our active CRM software directly answers the small business market's needs by truly automating one of the most important components of their business: the marketing to, and ongoing conversation with, customers and prospects.

Infusion CRM winners were selected based on the following: the company's knowledge, or lack thereof, of their customer base; company's future goals; overall marketing aptitude; understanding of their current marketing process; and current follow-up process in the sales cycle. Infusion's definition of a small business is a company with 10-100 employees and with annual revenues under $50 million. Entries were submitted over a three-week period in November 2006.

The winning companies are as follows:

Let's Play Music, Mesa, Ariz.

Creates innovative music curriculums to teach advanced musical skills to young children using researched based, age-appropriate methods. www.letsplaymusicsite.com

B2B Lead Machine, Mesa, Ariz.

Develops, implements, and manages marketing services including business-to-business telemarketing in order to generate sellable leads and schedule qualified appointments for sales representatives. www.b2bleadmachine.com

Controls West, Inc, Tempe, Ariz.

Specializes in process control and forms of process measurement instrumentation, including temperature, pressure, flow and analytical. www.controlswest.com

Forty Media Corporation, Mesa, Ariz.

High-end web design, web development, and branding agency specializing in building professional-grade interactive solutions for mid- to large-sized companies from around the world. www.fortymedia.com

Stephanie Frank, Scottsdale, Ariz.

Considered by many to be the expert voice of entrepreneurship and small business best practices, Stephanie Frank reduces complex entrepreneurial issues to step-by-step money-making systems and teaches participants immediately implementable steps to bring their business to the next level. www.stephaniefrank.com

"Within the sales and marketing function, customer and prospect follow-up is easily the biggest challenge and most prevalent cause of missed opportunities for small businesses," said Mask, "We look forward to these winning companies fully realizing the potential of the software and how it can solve the challenges they face every day."

As part of the product giveaway, Infusion Software will also provide comprehensive setup and marketing process recommendations according to each winning company's business needs.

"As a start-up, specializing in outbound business-to-business telemarketing services in the Phoenix area, we see a great match with Infusion Software and their active CRM solution," says Andy Reitzel, founder of B2B Lead Machine. "I am looking forward to the opportunity of implementing Infusion CRM into my business."

About Infusion Software

Infusion Software, a fast-growth business software provider, delivers on-demand active CRM software that empowers small businesses to dramatically increase, streamline and improve their sales and marketing efforts with one affordable, end-to-end solution. Infusion's CRM products are designed specifically for the small business market and feature a more "active" CRM functionality, unlike any other CRM solution on the market. This means small businesses now have the ability to manage the entire sales and marketing process from end-to-end including database management; lead generation; prospect and customer follow-up; email/voice/fax communications; order processing, billing and payment collection--all in a single powerful solution. The company's business software is a web-based application and therefore requires no large upfront fees or difficult setups. Founded in 2001, Infusion Software is a privately-held company headquartered in Arizona. The company's complete offering of small business software can be purchased online at http://www.infusionwebstore.com. For more information on Infusion Software, visit www.infusionsoft.com.

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