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Infravio Champions Intentional SOA with New Marketing Leadership; Former Systinet Exec, SOA Blueprints Co-Creator, Sun Microsystems Java Evangelist to Drive Infravio in Maturing Web Services/SOA Market.


CUPERTINO, Calif. -- Infravio, Inc., a leading provider of SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records.

(2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability.
 Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  Management products, today announced that Miko Matsumura has joined Infravio as the company's vice president of marketing, highlighting the industry's shift towards Intentional SOA, an architectural approach to enterprise SOA Web Services design focused on capturing the business value of Service Oriented Architecture (SOA).

The former vice president of product marketing at Systinet Corporation, co-creator of SOA Blueprints at The Middleware Company, and the original Java Evangelist at Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Matsumura will direct the company's marketing programs and strategy as the company accelerates its successes with customers in the SOA Web Services market.

"We are honored to welcome Miko to the Infravio team," stated Srinivas Balasubramanian, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  at Infravio. "Miko's experience at SOA companies like Systinet brings great value to us, and his decision to join Infravio is a testament to our vision, our innovative products, and market potential."

Added Matsumura, "My research of the SOA space shows Infravio has been consistently customer-focused and has dedicated over 100 man years in Web Services product development. These qualities make Infravio SOA metadata capabilities ideal for the business-focused requirements of Intentional SOA. Infravio has led some of the largest and most sophisticated SOA Web Services projects in the industry, delivering innovative technologies like Web Service Delivery Contracts(TM)."

Intentional SOA, a methodology devised by Matsumura, is about ensuring the business value of SOA using best practices and principles. It raises key questions designed to help SOA builders stay on course during design and implementation. Intentional SOA moves beyond ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode.  Web Services enablement, mandating a strategic, enterprise-wide view that directly addresses the gamut of business, technology, security, and governance concerns posed by SOA. See related news announcement, "White Paper: Intentional SOA for Real-World SOA Builders," May 10, 2005, in which Infravio identifies architectural insights and key standards in SOA build-outs, and lists top questions raised by SOA Web Services builders.

"As more organizations move from SOA investigation to implementation, Intentional SOA emerges as a critical factor in securing the reuse, agility and run-time governance advantages promised by SOA," said Mary Coleman, Board of Directors member of Infravio. "Miko's immersion in diverse standards, strategies and perspectives of SOA Web Services gives him a deep understanding of the market, making him a key hire for Infravio in its market expansion."

Before joining Infravio, Matsumura emerged as an industry thought leader at The Middleware Company, where he was a co-creator responsible for building the partner program for SOA Blueprints, the first complete vendor-neutral specification of an SOA application set, supported by BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Borland, HP, Microsoft, Oracle, Sun Microsystems, Veritas and others. At Systinet, Matsumura worked with the executive team and offshore development center on product development, product strategy, and outbound marketing, including representing the company at industry events.

Prior to his tenure at The Middleware Company and Systinet, Matsumura held the position of Chief Java Evangelist for Sun Microsystems, where he was a visible spokesperson for Java technologies and worked closely with Java ISVs and licensees to further the developer community. Before Sun, Matsumura worked at Wired Digital (acquired by Lycos) and the Well online community (acquired by Salon). He has also worked extensively with software start-up companies, including Biztone and Kalepa Networks (acquired by Semio) raising more than 12 million in capital for Java start-ups.

Matsumura is currently a limited partner with Focus Ventures and was an advisor to the Asia Java Fund, as well as start-ups TogetherSoft (acquired by Borland), Dejima (acquired by Sybase) and Kendara (acquired by Excite).

Matsumura holds an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from San Francisco State University     [  and a Masters Degree in Neuroscience neu·ro·sci·ence
n.
Any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system.



neuroscience

the embryology, anatomy, physiology, biochemistry and pharmacology of the nervous system.
 from Yale University Yale University, at New Haven, Conn.; coeducational. Chartered as a collegiate school for men in 1701 largely as a result of the efforts of James Pierpont, it opened at Killingworth (now Clinton) in 1702, moved (1707) to Saybrook (now Old Saybrook), and in 1716 was .

About Infravio, Inc.

Infravio, Inc. is a leading provider of SOA Web Services Management products with deep expertise gained through Fortune 1000 customer projects. Infravio Ensemble(TM), the company's Xtended Web Services Management suite, provides a powerful solution for Web services asset, delivery, and operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. . It features Web Services Delivery Contracts(TM) to control and manage Web services providers and consumer applications across the entire lifecycle. Infravio Ensemble's open and extensible architecture makes it an excellent framework for a sustainable Service-Oriented Architecture See SOA. . Headquartered in Cupertino, California, Infravio is backed by venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed
5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1]
, Walden International and Crystal Ventures, as well as NetIQ Corp. (Nasdaq:NTIQ). For more information, please email info@infravio.com or visit www.infravio.com.

Infravio Ensemble and Web Services Delivery Contracts are trademarks of Infravio, Inc. All other names, brands or products may be trademarks or registered trademarks of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 10, 2005
Words:754
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