Infrastructure Upgrades Are the Order of the Day in Broadcast/Network Digital Video Recorder Markets.

PALO ALTO, Calif. -- Significant improvements to existing broadcast/network digital video recorders (DVRs) are necessary for applications such as video on demand (VOD), near VOD (N/VOD), and high definition (HD) transmissions to take off. These upgrades are likely to be expensive and market entrants will be under pressure to provide video based services.

New analysis from Frost & Sullivan (www.IT.frost.com), World Broadcast and Network Digital Video Recorder (DVR) Markets, reveals that revenue in this market grew at over 10 percent in 2004 and is projected to reach $82.7 million in 2011.

If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants an overview of the latest analysis of the World Broadcast and Network Digital Video Recorder (DVR) Market -- then send an e-mail to Mireya Castilla - Corporate Communications at [e-mail] with the following information: your full name, company name, title, telephone number, fax number and e-mail. Upon receipt of the above information, an overview will be sent to you via e-mail.

"The ability to handle granular metadata for archiving and search retrieval is an essential aspect for recording solutions in the broadcast and network-based environment," explains Frost & Sullivan Industry Analyst Mukul Krishna. "For an effective DVR solution, it is necessary to also have tight integration with editing and asset management systems as well as automation and other broader IT infrastructure."

The value proposition of DVRs can be quantified as savings on physical archives, collaboration, near real-time delivery, reduced time to market, and cutbacks in expenses on retrieving lost or misplaced assets. Potential customers have begun to show interest in the products due to their advantages of ease and swiftness of editing video content stored on a video server-based DVR as opposed to on a videotape.

Moreover, the Federal Communications Commission's (FCC) mandate to switch to digital format has enhanced the demand for larger video server solutions with greater applications. With this decision, there have been rapid and wide-ranging changes in the broadcast workflow -- starting with cameras and the encoding and ingest process through to the editing, recording, and management, and finally the provision of content.

"Many broadcast stations in the United States are now digitalized and are increasingly moving toward HD transmission, and Europe is also expected to shift to the digital format by 2008-2010," comments Krishna.

DVRs pack the functionalities of multiple video tape recorders (VTRs) into a single box, giving broadcasters a compelling financial incentive in terms of cost of ownership and maintenance. Traditional client-based personal video recorders (PVRs) are expensive and are prone to content piracy issues.

Telecom companies are attempting to generate demand for the video component of their offerings by promoting the Internet protocol television (IPTV) among traditional cable and satellite customers. Their strategy includes passing on cost savings to customers, while simultaneously appeasing content owners by providing customers with PVR functionality without actually letting them record any content at their premises, easing piracy concerns.

These successes notwithstanding, traditional telecom companies, are being challenged to find a suitable counterstrategy to cable companies' provision of voice services.

Faced with a fast shrinking residential customer base due to aggressive competition from cable companies, telecom enterprises have started contemplating the triple-play package of voice, data, and video by offering video and VOD services over digital subscriber line (DSL).

"With this recent move to provide voice by North American cable companies, telecom company-based video services are proliferating and are now encroaching on the traditional market of cable companies," notes Krishna.

This sudden momentum is expected to spur the demand for video server-based product, especially network PVRs (NPVRs).

World Broadcast and Network Digital Video Recorder (DVR) Markets, part of the 6169 subscription, provides an overview of the market segmenting it into digital media, digital streaming, digital encoding, digital asset management, digital rights management, and video servers. The study also discusses the driving and restraining factors for revenue generation and gives recommendations on how to proceed in this market. The research enables companies to align their positioning strategies to benefit from the changing markets and obtain maximum return on investment. Executive summaries and interviews are available to the press.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community, by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com/.

World Broadcast and Network Digital Video Recorder (DVR) Markets

6169

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