Infosys Technologies Ltd. Names Austin Lawrence Group Public Relations Agency of Record.Business Editors STAMFORD Stamford, town, England Stamford, town (1991 pop. 18,127), in the Parts of Kesteven, Lincolnshire, E central England, on the Welland River. It is a market town. Products include diesel engines, electrical equipment, bricks, and tiles. , Conn.--(BUSINESS WIRE)--Feb. 12, 2002 Infosys Technologies Ltd. (Nasdaq: INFY INFY Infosys Technologies Ltd (stock symbol) ), a world leader in consulting and information technology services, has chosen Austin Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum Lawrence Group as its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency. The selection comes following a review process during which Austin Lawrence Group demonstrated its extensive knowledge of the issues facing Infosys and its clients as well as a successful record with high-tech clients. Infosys hired Austin Lawrence Group to help the company better communicate with customers, prospects, investors and other important influencers through U.S.-based media. The company, which has 10,000 employees in more than 30 offices around the world, partners with Global 2000 companies to provide business consulting, systems integration, application development and product engineering services. Through these services, Infosys enables its clients to fully exploit technology for business transformation. "We realize that as a provider of technology and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" , it is extremely important to constantly keep our company name in front of prospective clients and the industry as a whole, and Austin Lawrence Group is helping us to enhance our marketing practices in order to better compete on a global scale," said Sanjay Joshi, chief marketing officer at Infosys with headquarters in Fremont, Calif. and Bangalore, India. "The agency understands what we do and is working to generate awareness of Infosys and increase the company's profile through strategic media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. ." The campaign for Infosys incorporates public relations and elements of advertising and direct marketing. Austin Lawrence Group's goal for the marketing campaign is to raise awareness of Infosys with key business and trade publications and broadcast media, and through these avenues to deliver the company's messages to the high-level executives who make or influence corporate technology decisions. "The importance of public relations as a tool in increasing Infosys' market profile cannot be emphasized enough," explained Ken Lempit, president of Austin Lawrence Group. "We are working hand-in-hand with Infosys to educate the media, and thus corporate decision makers, on the unique opportunity that Infosys offers its customers by leveraging its Global Delivery Model. "Austin Lawrence Group's experience with clients and media in the high-tech sector makes it possible to accomplish this goal, and to provide Infosys with constant exposure in its industry," Lempit added. About Austin Lawrence Group Austin Lawrence Group Inc., based in Stamford, Conn., is a business-to-business advertising, public relations and direct marketing agency specializing in high technology, energy, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and healthcare marketing. The agency's clients include British Telecommunications plc, CheckFree, Falcon Financial LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , Global Logistics Technologies, ImageMax, Infosys Technologies Ltd., Oak Investment Partners and PointMedia. More information about the agency can be found on its Web site, www.austinlawrence.com. |
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