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Informix and TrueSpectra Partner to Build Industry Leading Image Foundation for Content Management and Internet Solutions.

TORONTO and MENLO PARK, Calif.--(BUSINESS WIRE)--July 20, 1999--

TrueSpectra Inc., a leading Internet imaging software developer, and Informix(R) Corporation (Nasdaq:IFMX), the technology leader in enterprise database-powered solutions, today announced a strategic partnership to create an image foundation.

The foundation, owned by Informix and based on TrueSpectra technology, will provide an integrated solution for storing, modifying and publishing images directly from an Informix database to any imaging application.

The Image Foundation will incorporate a collection of TrueSpectra Image Server technologies, including efficient, high-speed server-based imaging algorithms, which provide on-demand image manipulation such as cropping, filtering and color correction. Integrating these technologies with Informix' industry leading object-relational database will eliminate many asset management challenges including, enabling image content to be stored and modified directly within the database. Image application providers will also be able to immediately leverage the scalability, security, and robustness of Informix database technology. This powerful combination supports enterprise and image-intensive application used in customized solutions such as content management.

"Extending Informix's high performance database with TrueSpectra's Image Foundation technology will fundamentally shift the way developers work with visually rich content," said Sasa Radulovic, vice president of product development for TrueSpectra. "By working with Informix, a leader in database driven media and publishing solutions, we will attract a new class of developers to the potential of imaging in the enterprise and on the Internet."

Informix will develop and deploy the Image Foundation as a DataBlade(R) Module, which will be incorporated into the Informix Dynamic Server(TM) with Universal Data Option(TM). Upon completion of this DataBlade Module, image application development will be streamlined and accelerated by eliminating the need to implement image storage, search and transformation functionality required by media and Internet applications. As a result, partners and third party application developers will be able to focus on the creation of innovative image applications and solutions.

"This partnership establishes the Informix database as the leading platform for storing media data and provides our customers with the first scalable database-driven imaging solution based on standard object-relational technology," said Carolyn Layne, vice president of the Media Business Unit at Informix. "As a result, Web-based and enterprise systems will now be able to leverage the benefits and power of object relational databases for the purposes of managing media assets previously stored in flat files without losing performance and scalability."

TrueSpectra will be demonstrating its image server technology in booth no.18D at SOLUTIONS PORTAL(TM) '99, July 19-22, in San Diego, Ca.

About TrueSpectra

TrueSpectra Inc., founded in 1992 and recognized for its world-class imaging technology, is a leading force for enabling truly dynamic and interactive visual communications on the Internet. TrueSpectra offers the first dedicated and integrated imaging platform for Web developers based on a proprietary groundbreaking network-centric imaging architecture. TrueSpectra is a strategic member of the Digital Imaging Group (DIG). Additional information about TrueSpectra's products and services can be found at www.truespectra.com.

About Informix

Informix Corporation, based in Menlo Park, California, provides innovative database products that help the world's major corporations to attain a competitive advantage. Informix is widely recognized as the technology leader for corporate computing environments ranging from small workgroups to very large parallel processing applications. Informix's database server, application development tools, superior customer service and strong partnerships enable the company to be at the forefront of major information technology solution areas including media and publishing, data warehousing, high performance OLTP and Web/e-commerce. For more information about how Informix can help you in your industry, contact the sales office nearest you or visit our Web site at www.informix.com.

The TrueSpectra log and name are trademarks or registered trademarks of TrueSpectra Inc. All other product names mentioned herein are the trademarks or registered trademarks of their respective holders.

(c) 1999 Informix Corporation. All rights reserved. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R), DataBlade(R), Universal Data Option(TM), Solutions Portal(TM) '99 and Informix Dynamic Server(TM).
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 20, 1999
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