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Information Resources, Inc. Welcomes Mark Parise to Head Database Services.

Business Editors

CHICAGO--(BUSINESS WIRE)--Nov. 8, 2001

Information Resources, Inc. (NASDAQ: IRIC) today announced that Mark S. Parise, 39, has accepted a position as Division President of Database Services for Information Resources, Inc. (IRI). In a planned succession, which began in June, Parise replaces Philippe Chouvou who is returning to Europe following a successful two-year assignment as head of Database Services.

"Mark brings over 19 years of experience with three highly regarded business organizations. He has significant expertise in general management, operations, marketing, strategic planning, product development, and business development. All this experience includes significant management and leadership responsibilities. Mark is a major asset to the IRI leadership team," said Ed Kuehnle, President of IRI North America.

Prior to joining IRI, Parise worked for General Electric Capital in their Auto Finance Services Corporation were he served as the vice president of consumer operations, which included operations in the U.S., Canada, and India. Other positions Parise held within G.E. Capital included positions as general manager for the AFS Central Region, general manager for the AAFC Acquisition, and vice president operational processes and planning. Parise also has extensive experience with G.E.'s Six Sigma Process.

Prior to joining G.E. Capital, Parise worked for The Chase Manhattan Bank in New York, NY and in Florida in a variety of assignments including senior marketing executive, and in strategic planning and operations assignments. Prior to Chase, Parise worked for the Mercantile Trust and Savings Bank.

Originally from Quincy, IL where he graduated from Quincy University with a B.S. in Management, Parise resides in Cary, IL with his wife and daughter.

About Information Resources, Inc.

Information Resources, Inc. (NASDAQ: IRIC) is a leading provider of UPC scanner-based business solutions to the consumer packaged goods industry, offering services in the U.S., Europe and other international markets. The Company supplies CPG manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry. More information is available at www.infores.com.
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Publication:Business Wire
Date:Nov 8, 2001
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