Infobaron.EVER WONDER HOW YOUR CELLULAR phone knows the headlines? That's ScreamingMedia Inc. at work. The New York-based syndication outfit handles two big areas of Net content: the core technology that moves the data, and the content itself. For the second part, it dips into the material of 600 content providers drawing on 3,000 sources, then shoots the info--in seven languages--over networks to the phones, PCs and wireless devices of 1,200 corporate customers in 30 countries. LATIN TRADE Latin Trade is a monthly magazine covering global business in Latin America and the Caribbean. Similar to Forbes and Fortune Magazine in coverage, the magazine was founded in 1993 and now publishes 87,000 copies 1 each month in Spanish, Portuguese, and English. Connection Editor Greg Brown Greg Brown may refer to:
What cultural barriers do you have to overcome? When we go into a new market, it's mandatory that we have local content. If we're doing business in Brazil, or the U.K., or France, the first part of our strategy is to acquire local content. There is, however, tremendous crossover Crossover The point on a stock chart when a security and an indicator intersect. Crossovers are used by technical analysts to aid in forecasting the future movements in the price of a stock. In most technical analysis models, a crossover is a signal to either buy or sell. . Rolling Stone rolling stone Noun a restless or wandering person is a global brand, for example. The Financial Times of London has readers the world over. Are we headed toward a 500-channel universe, or a 32-million channel universe? Yes, and yes. The fundamental proposition of the Web is creating a one-to-one experience. Advertising is delivered now in a very targeted way. Certainly, content is headed that way. What we have seen fail is content destination Web sites; they just don't work. What does work is taking content and syndicating it in as many places as you can. Content, instead of being pulled, is going to be pushed; content where you want it, how you want it, when you want it. You sell the intangible. How do you calculate value? We charge for an annual software license. And there's a subscription model based on what you need. We have found that companies are very pleased to be able to outsource this process-and to get rid of their editorial staffs. You're talking about getting me fired, you know. There will always be a place for people like you, Greg. Some Latin American content makers feel their readers will never read news online in place of newspapers. If that's the view that shapes them, they're going to be dinosaurs <onlyinclude> This list of dinosaurs is a comprehensive listing of all genera that have ever been included in the superorder Dinosauria, excluding class Aves (birds, both living and those known only from fossils) and purely vernacular terms. . Great content distributors of the past often made their names on marquee stars, Who's on your marquee? Who would you like it to be? We adopt a different view, We don't want to look at content as having a premium channel and a commodity channel. We want the market to decide what the value of content is. What about that Salon.com columnist who was fired for not getting enough page hits? I don't know Don't know (DK, DKed) "Don't know the trade." A Street expression used whenever one party lacks knowledge of a trade or receives conflicting instructions from the other party. about that guy ... but, there will always be demand for great content. How do you guarantee the accuracy of the information you syndicate? I do worry about it. One of the reasons we have become the market leader is that we have diligent dil·i·gent adj. Marked by persevering, painstaking effort. See Synonyms at busy. [Middle English, from Old French, from Latin d processes in place. We work with good content providers and we monitor the content. I have found that business newspapers in Chile, for example, sometimes run stories that aren't quite true, in the rush to compete... If a newspaper in Chile is producing a false story, the market will decide the value of that source. |
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