InfoSpace Mobile Launches Mobilezone Applications Portfolio to Aggregate Branded Content for Wireless Carriers and Content Providers.Business Editors/High-Tech Writers CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless IT and Entertainment 2003 LAS VEGAS--(BUSINESS WIRE)--Oct. 20, 2003 Latest Mobilezone Partner, uclick, Offers Wireless Carriers Leading Entertainment Content At CTIA Wireless IT today InfoSpace Mobile, a leading provider of mobile data infrastructure, tools and applications and a business of InfoSpace, Inc. (Nasdaq:INSP INSP Inspection INSP Inspector INSP Inspect INSP Inspirational Network INSP Institut des Nanosciences de Paris (French) INSP International Nuclear Safety Program INSP International Network on Strategic Philanthropy ), announced the availability of the Mobilezone(TM) Applications Portfolio and the Mobilezone Partner Program. The Mobilezone Applications Portfolio is a suite of branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. applications featuring entertainment, personalization and information offerings. The portfolio is designed to improve the profitability of wireless data applications for content providers and carriers. uclick, a leading aggregator and distributor of comics and word games on the Web, is the latest Mobilezone partner to make their brand name entertainment content available wirelessly. "The wireless industry has matured to the point where carriers can truly offer compelling content. Application development tools are improving, sophisticated handheld devices are at the right price points and the wireless networks are in place," said Kendra VanderMeulen, InfoSpace Mobile executive vice president. "We believe the Mobilezone Applications Portfolio and Mobilezone Partner Program will be a catalyst in driving end user adoption of wireless data. Further, InfoSpace Mobile is focused on improving the economics of wireless data offerings for brand holders, allowing them to deliver their content wirelessly to the broadest possible audience and their handsets." Mobilezone Benefits for Content Providers and Carriers For content providers, being a partner in the Mobilezone Applications Portfolio provides the following benefits: -- Access to a large carrier network, with wide scale availability and distribution. -- Joint definition of product offering & product strategy: Mobilezone partners will be collaborating with InfoSpace Mobile on application design & development as well as on competitive positioning, pricing & appropriate presentation layers for provisioning and application usage. -- Product promotions with carriers. uclick, the latest Mobilezone Applications Portfolio partner, will be utilizing the Mobilezone platform to launch the new GoComics(sm) service. GoComics is a new venture developed by uclick and its creative partner Handtap. The GoComics service allows millions of wireless users to enjoy their favorite daily comics such as Garfield, FoxTrot foxtrot one of the two artificial gaits of the five-gaited horse. A four-beat gait midway in speed between a walk and a trot. There is a great deal of similarity with several other gaits such as amble, fadge, slow pace, stepping pace, running walk, jog, hound jog. and Cathy on their mobile devices, just as they do in newspapers. "InfoSpace Mobile was the ideal partner to help uclick deploy our content wirelessly. With Mobilezone, we can now distribute our content to the greatest number of users and devices, and realize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). from our wireless initiatives," said Chris Pizey, COO, uclick. "We're excited about the partnership with InfoSpace Mobile." uclick joins existing InfoSpace branded content partners in Mobilezone including Distraction Media, Route Direct and the Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. . For carriers the Mobilezone Applications Portfolio allows carriers to differentiate their data offerings with a wide range of brand name applications. "Having worked at a carrier I know firsthand the challenges that user interface design, catalog management and licensing can cause," said VanderMeulen. "We created the Mobilezone Applications Portfolio to solve these problems and let our carrier partners focus on what they do best -- deliver great products and services for their customers. We're excited about the industry's interest in the Mobilezone Partner Program and plan an aggressive push to fill out the applications portfolio even more in the coming months." InfoSpace will be demonstrating the Mobilezone offering and other mobile products in booth #435 at the Sands Expo The Sands Expo and Convention Center, at 1.2 million square feet (110,000 m²), is the second largest convention center in the Las Vegas, Nevada area. It opened in 1990 across the street from the original Sands Hotel. & Convention Center, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , NV on October 21-23, 2003. More information about Mobilezone can be found at www.infospacemobile.com. About InfoSpace Mobile InfoSpace Mobile develops infrastructure, tools and applications that enable carriers and information, entertainment and media companies to efficiently develop, deliver and monetize mobile data services across multiple devices. InfoSpace Mobile has been supporting delivery of wireless content and applications since 1996 and today supports a number of leading operators in North and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Europe. InfoSpace Mobile services can be provisioned and deployed on the Modalyst(TM) platform across a wide range of client technologies such as J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. (TM), BREW, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. , and more. InfoSpace Mobile is a business of InfoSpace, Inc. (Nasdaq:INSP). More information can be found at http://www.infospaceinc.com. About uclick uclick is a leading aggregator and distributor of comics and word games on the Web. uclick syndicates the highly sought-after work of more than 100 content creators including Garfield, Doonesbury, Cathy, FoxTrot, News of the Weird News of the Weird is a syndicated newspaper column edited by Chuck Shepherd that collects bizarre news stories. It was created in 1988. As of 2006, it is syndicated by Universal Press Syndicate and published in more than 250 newspapers in the United States and Canada. , The Motley Fool, Dear Abby, Universal Crossword and many other top-quality comic strips, games and text features. uclick can be found at http://www.uclick.com/. This release contains forward-looking statements regarding the InfoSpace's wireless business. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace Mobile's actual results include the ability to enter, retain and expand partner agreements with wireless carriers, the extent of consumer usage of Mobilezone products and the ability to develop and maintain relationships with content providers. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Quarterly Report on Form 10-Q Form 10-Q See 10-Q. , in the section entitled "Factors Affecting Our Operating Results, Business Prospects and Market Price of Stock." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events. |
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