InfoPLANT Announces Survey Result on Use of Information Media among Chinese People in Urban Areas.

Tokyo, Japan, Oct 7, 2005 - (JCNN) - Online market researcher InfoPLANT released a survey result on how the Chinese people use information media (TV, radio, Internet, newspaper, and magazine). The survey was conducted among the 600 Chinese Internet users aged 20s to 40s living in Beijing and Shanghai from August 29 to 31, 2005.

When asked about when they use the media, many of the respondents replied they watch TV between 6 and 9, or sometime from 9 till midnight. Also, about 50% said they listen to radio between 6 and 9 in the morning on weekdays. As for newspaper, most answered they read in the morning or between 6 and 8 in the evening. Internet is used more during the day sometime from 9 to 5 on weekdays, or between 3 in the afternoon and midnight on holidays, than any other period of the day.

When asked about what type of TV they use, 95.1% of them said cablecast TV, followed by satellite broadcast (25.5%), regular terrestrial (22.7%), and digital broadcast (13.1%). As for radio, 92.9% said FM, followed by AM (21.5%), and Internet radio (13.8%).

Further, when asked about what kind of site they access via Internet, 71.5% answered news sites, followed by searching sites (61.0%), discussion board/chatting (50.6%), music/movie (50.6%), and online shopping (47.4%).

When asked about which media they consider the most useful in collecting information they need, 92.8% chose Internet, followed by newspaper (42.8%), and TV (29.8%). Internet was also selected by 91.8% of them as the fastest means by which to acquire the latest information.

When asked about what media they want to utilize for a longer time, 66.3% said Internet, followed by TV (12.2%). In contrast, when asked about time for what activity can be sacrificed for time spent on their favorite media, 45.1% replied time spent on doing nothing in particular, followed by time for shopping (27.8%), and time for watching TV (25.2%).

Source: JCN http://www.japancorp.net

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