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Info Plant Surveys Supplement Usage of Chinese Urbanites.


Tokyo, Japan, May 16, 2006 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
JCN Journal of Cardiovascular Nursing
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JCN Job Control Number
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JCN joint communications network (US DoD) 
) - Online market researcher Info Plant announced on May 15 the results of a survey on supplement usage of Chinese people The following is a '''list of famous Chinese-speaking/writing people. Note in Chinese names, the family name is typically placed first (for example, the family name of "Xu Feng" is "Xu").  living in Beijing, Shanghai, and Guangzhou.

The survey of 300 Chinese aged 18 or older who are currently employed was conducted from April 6 to 11. When asked about their images of supplement products (multiple answers allowed), 50.7% of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy.  said that they trust in products made of naturally-derived compounds, and 42.3% prefer brand-name products.

Meanwhile, 39.3% consider that supplement products tend to be expensive, and 34.0% pointed out the problems of exaggerated advertising.

About 70% of the respondents take supplements. By usage breakdown, 11.7% take supplement products on a daily basis, 23.0% not daily but regularly, and 36.0% on an as-needed basis.

When asked about the purpose of taking supplements (multiple answers allowed), 76.1% mentioned that they take them to strengthen their immune systems immune system

Cells, cell products, organs, and structures of the body involved in the detection and destruction of foreign invaders, such as bacteria, viruses, and cancer cells. Immunity is based on the system's ability to launch a defense against such invaders.
 and improve their physical conditions, followed by to treat fatigue (62.0%), to improve the digestive Ulcers (Digestive) Definition

In general, an ulcer is any eroded area of skin or a mucous membrane, marked by tissue disintegration. In common usage, however, ulcer usually is used to refer to disorders in the upper digestive tract.
 system (45.1%), and for anti-aging purposes (43.7%).

When asked what they consider important in purchasing supplement products (multiple answers allowed), 88.3% cited effects and efficacy, followed by ingredients (77.9%) and price (71.8%).

Copyright [c] 2006 Japan Corporate News Network. All rights reserved.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCNN News Summaries
Geographic Code:9CHIN
Date:May 16, 2006
Words:223
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