Info Plant Surveys Chinese Urbanites on Internet Usage.Tokyo, Japan, Nov 21, 2005 - (JCNN JCNN Japan Corporate News Network ) - Online market researcher Info Plant has published the results of a survey on how Chinese urban dwellers use the Internet. The company conducted the survey of 100 people in their 20s and 30s living in Beijing, Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. and Guangzhou from October 11 to 14. When asked about which site is set as their home page, 16.3% of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. replied Bandu, followed by sina (13.7%) and Google (12.7%), although there was a slight difference in the order of choice among the three cities The Three Cities is a collective description of the three fortified cities of Cospicua, Vittoriosa, and Senglea on the Island of Malta, which are enclosed by the massive line of fortification created by the Knights of St John, the Cottonera Lines. . On the other hand, 25.0% do not designate des·ig·nate tr.v. des·ig·nat·ed, des·ig·nat·ing, des·ig·nates 1. To indicate or specify; point out. 2. To give a name or title to; characterize. 3. any particular site as their home page. The most favored category of sites was "current news" (75.7%), followed by "entertainment such as movies and music" (66.0%), "shopping" (57.0%) and "community and life" (49.3%). When asked about which mailer (1) An e-mail program. See e-mail program. (2) A message sent by an e-mail program. (3) A person or organization sending e-mail. they use, almost 80% answered Webmail, while 31.0% said Outlook, and 1.3% Becky!. As for how often they email a day, for business uses, over 40% replied they receive "less than one mail" or "1 to 4 mails," while a little less than 70% said they send "less than one mail" or "1 to 4 mails." In contrast, for private uses, over 60% receive less than 5 mails, while more than 80% send less than 5 mails. As for instant messenger AOL's instant messaging service. See AIM and instant messaging. service usage, 71.7% said they use almost everyday. When asked whom they talk with, 87.8% replied "friends and someone they already have known," followed by "friends or someone whom they have come to know over the Internet" (57.3%) and "coworkers at company" (51.2%). When asked how frequently they click on an ad on Internet sites, 58.7% replied "I do when an interesting ad is spotted," while 23.0% said "I have almost never clicked." As few as 1.3% answered "I click no matter what." When asked what kind of ad is interesting enough to click on, 79.9% said "with attractive promotion words," followed by 2easy-to-understand ad" (35.8%) and "with an interesting character" (32.6%). Copyright [c] 2005 Japan Corporate News Network. All rights reserved. |
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