Info Plant Surveys Chinese Cosmetics Market.

Tokyo, Japan, Sept 9, 2005 - (JCNN) - Online market researcher Info Plant announced on September 8 the results of its survey of the Chinese cosmetics market. From July 12 to 19, the company surveyed 400 Chinese women who are 18 years old or older and live in Beijing, Shanghai, or Guangzhou, via the Internet.

When asked about what basic skin care products they regularly use, 90.3% of the respondents cited facial wash, followed by sunscreen (70.3%) and moisturizer (62.3%). Meanwhile, only 28.5% answered that they purchase cleansing products.

By age, those who in their 30s most frequently use a wide range of basic skin care products. When asked about how much they spend on basic skin care products per month, 50.9% said 100-499 yuan ($12-62).

By income, those with an annual household income of less than 14,999 yuan ($1,860) are likely to spend 100-499 yuan ($12-62) per month, while those with more than 15,000 yuan ($1,860) tend to spend 500-999 yuan ($62-124) per month.

When asked about where they shop for cosmetics products (both basic skin care and make-up), most respondents choose cosmetics stores (66.8% for basic skin care and 67.8% for make-up), followed by department stores (58.2% and 54.8%), and supermarkets (55.2% and 43.3%).

As for information sources they rely on, most count on word of mouth, followed by TV commercials and magazine ads. The survey also showed that most respondents consider safety and brand values in selecting cosmetics products. In particular, higher income groups tend to emphasize on brand values rather than safety.

Source: JCN http://www.japancorp.net

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