Info Plant Conducts Survey on Paid Mobile Sites.

Tokyo, Japan, Jan 30, 2006 - (JCN) - Online market researcher Info Plant has announced the results of a survey of 6,366 men and women on how people use paid mobile sites. The company conducted the survey from December 23 to January 3.

When asked about how many paid sites they have used, 24.8% of the respondents answered "one", followed by "two" (17.8%) and "three" (16.2%). By gender, more women than men have paid for mobile sites (80.0% vs. 74.6%). By age, about 80% of the men in their 20s and the women in their 20s to 40s have paid for a mobile site.

When asked about what kind of paid site they have accessed, 44.1% replied "ring tones", followed by "games" (32.8%), "music, movies and entertainment" (27.4%), and "Chaku-uta ring songs" (22.6%). By gender, both men and women named "ring tones" most (40.1% and 46.4%, respectively). Among men, "games" and "Chaku-uta" followed (37.3% and 20.6%, respectively), while "music, movies and entertainment" (31.6%) and "games" (30.2%) were the second and third choices for women.

By age, for both men and women, the younger they are, the more they favored "Chaku-uta". On the other hand, both men and women in the older groups chose "train transit guide" and "newspaper and news". Also, about 40% of the men in their 20s or younger and the women in their teens cited "games".

When asked about how they obtain information about paid sites, 66.4% answered "on other i-mode sites", while 35.5% said "by mail received by mobile phone" and 25.1% "through books and magazines". By gender, more men than women replied "books and magazines" (30.0% vs. 22.2%), while more women answered "by mail received by mobile phone" (37.7% vs. 31.9%). People in the older age groups replied more often "by mail received by mobile phone".

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