Info Plant Announces Results of Survey on iPod.Tokyo Tokyo (tō`kēō), city (1990 pop. 8,163,573), capital of Japan and of Tokyo prefecture, E central Honshu, at the head of Tokyo Bay. , Japan, Oct 26, 2005 - (JCNN JCNN Japan Corporate News Network ) - Online market researcher Info Plant released the results of a survey on Apple Computer's new iPod with video capability on October 24. The company conducted a survey of 300 users (aged 15 to 49) of Windows 2000/XP and Mac OS x10.3.9 or newer versions on October 17 and 18. Of the respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. , 30% replied they want a mobile music player, almost 90% of whom said they will choose the iPod. When asked about how they grade the video iPod A common name for the first iPod that supported video, introduced in late 2005. Also called the 5th Generation iPod (5G iPod). Apple refers to Video iPods as simply "iPod." See iPod. , over 60% gave the "maker/brand" 80 points or higher, and over 50% highly rated "capacity," "size," and "design." However, only 10% were impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with "price." Of the respondents, 45% felt that the player was attractive, mostly appreciating the player's compact size with large memory capacity and advanced functionality. Over 35% answered that the iPod was not appealing, the reasons being that "it is not necessary and "its display is too small to view video." When asked how much they are willing to pay to buy the nwe iPod, about 20% of those in their 20s or younger, about 30% in their 30s, and over 30% in their 40s said "less than 10,000 yen." About 55% in all age groups said that they can afford "10,000 to 20,000 yen." Only 2% do not mind paying "over 35,000 yen," the current price. When asked about what they consider important in purchasing a mobile music player in the future, 85% replied "price," followed by "design" (60%) and "size" (over 50%). Design was favored especially by 77% of people aged 29 or younger. When asked if they view video content on a PC, 65% answered "they do" or "they sometimes do." More than 70% of those in their 20s or younger gave the same answer, compared to those in their 40s (over 60%). As for frequency, over 70% replied "more often than a year ago." As to types of content, "music (promotion videos, live performance, etc.)" was mentioned most often by 80% of those in their 20s or younger (almost 60% for those in their 30s and 55% in their 40s), followed by "movie/TV." On the other hand, of those respondents who do not view video on a PC, over 50% answered "there are not any attractive content available," followed by "it takes a long time to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. content" (about 40%). Source: JCN JCN Japan Corporate News JCN Journal of Cognitive Neuroscience JCN Journal of Cardiovascular Nursing JCN Journal of Christian Nursing JCN Job Control Number JCN Journal of Child Neurology JCN joint communications network (US DoD) http://www.japancorp.net Copyright [c] 2005 Japan Corporate News Network. All rights reserved. |
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