Infiniti Calls on New York Artists to Explore ``A Study in White''; New Infiniti G35 Midtown Billboard Will Showcase Local Artists.Business Editors/Automotive Writers GARDENA, Calif.--(BUSINESS WIRE)--May 3, 2004 Infiniti, the luxury division of Nissan North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. (Nasdaq:NSANY NSANY Nissan Motor Co., Ltd. (stock symbol) ), today debuted a new interactive outdoor marketing campaign that features artwork by local New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. artists. The billboard, titled "A Study in White," will include two and three-dimensional artwork displayed on a giant LED screen in Midtown mid·town n. A central portion of a city, between uptown and downtown. midtown Noun US & Canad the centre of a town . The billboard helps to promote not only the local artists that contributed to the campaign, but also highlights the unique design and art of the award-winning 2004 G35 Sport Coupe. The Infiniti G Infiniti G refers to entry-level automobiles in Nissan's Infiniti marque, which use the letter "G" as a model identifier:
Current arenas in the National Hockey League Western Conference Eastern Conference and Penn Station in Manhattan. The billboard was created by Infiniti's agency of record, TBWA/CHIAT/DAY Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . "Infiniti takes pride in disrupting more traditional notions of luxury and design," said Tor Myhren, creative director for Infiniti at TBWA/CHIAT/DAY in Los Angeles. "In this campaign, we're embracing artists and designers who take risks with brave forms of self-expression." The first featured "study" on the billboard is the color white; a white G35 Sport Coupe will be shown alongside paintings, photographs, illustrations, architecture and other mediums that are centered on white. The artwork was submitted via email in response to ads running in two online magazines and four publications, including The Village Voice, Time Out NY, NY Magazine and Photo District News. In addition to the actual artwork being showcased on the billboard, viewers are also invited to explore a deeper experience with the artists by visiting www.infiniti.com/art. Tequila/, the marketing services arm of TBWA/CHIAT/DAY, designed and created the site. Tor Myhren chose the artwork for its artistic merit Artistic merit is an English language term that is used in relation to cultural products when referring to the judgment of their perceived quality or value as works of art. Artistic merit is a crucial term, as pertains to visual art. while the identities of the artists were not considered a factor in the decision. The selected works of art for the "Study in White" are shown for approximately five seconds each and will be showcased for four months. The next "study" will focus on the color red ("A Study in Red"), which begins in September 2004. "A Study in Black" is due out sometime next year. "The idea of including art on this billboard thrilled me, because the design of the G35 Sport Coupe is exactly that--thrilling," said Scott Fessenden, director of marketing for Infiniti. "With this new campaign we are disrupting the category by focusing on the power of design, the power of beauty, and the power of individual invention." For more information on the complete line of Infiniti luxury vehicles, including the 2004 G35 Sport Coupe and the Total Ownership Experience (TOE) philosophy, visit Infiniti online at www.infiniti.com |
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