Infiniti, AskMeNow, and Sprint Introduce "WIRED Wheels" Through Manhattan.
NEW YORK -- Infiniti, Sprint (NYSE:S) and AskMeNow (OTCBB:OWHC), in conjunction with WIRED Magazine, today announced the ultimate shuttle service for weekend holiday shoppers in Manhattan: "WIRED Wheels." Consumers who make a weekend purchase at the WIRED Store will receive an opportunity to get a free ride to their next Manhattan destination in a brand new Bluetooth enabled Infiniti G. The lead vehicles will be specially equipped with the AskMeNow mobile Q&A service on a new, Bluetooth capable, MOTOKRZR K1m with Sprint wireless service and Sprint's PowerVision content.
Each car will feature a chauffeur to not only drive customers through crowded City streets, but also to demonstrate the power of the vehicle's Bluetooth feature by enabling passengers to get an answer to virtually any question from the AskMeNow Application on the Motorola phones displayed in the vehicles. Need directions to Barney's? Want to know the price of a pastrami sandwich at Carnegie Deli? Need the address of the closest Infiniti dealer? Use AskMeNow in your Infiniti G.
Infiniti will serve as the exclusive advertiser of the AskMeNow service for the duration of the promotion from November 17 to December 31, 2006. Promotional users will receive text ads below their answers, which will direct them to a WAP page (a Web page for cell phones) with a rich creative execution showing off the details of the all new Infiniti G. They can then opt-in to be contacted by Infiniti and receive additional information.
During the promotional period, users of the AskMeNow service can text in a unique promotional keyword to AskMeNow's short code 27563 (A-S-K-M-E) to receive free unlimited access to the AskMeNow service and free downloads of AskMeNow applications for Motorola devices, including the all new MOTOKRZR K1m from Sprint, which will be the featured device of the in-store display vehicle. Co-branded promotional materials will be available in the shuttles and the in-store.
The WIRED Magazine store is located at southeast corner of Wooster and Houston in the SoHo neighborhood of Manhattan. The store is open from 11/17/06-11/31/06, Wednesdays to Sundays from 11a-7p and the WIRED Wheels program runs on Saturdays and Sundays from 11a-7p. Tequila Direct, a division of TBWA/Chiat/Day, Marina Del Ray, CA handles creative and event marketing for the Infiniti account. For more information on AskMeNow visit www.askmenow.com.
Infiniti offers a full-line of luxury performance automobiles, including the G sports coupe and sedan, the M luxury performance sedan, FX premium crossover SUV, and the QX full-size luxury SUV. More information about Infiniti and its total ownership experience can be found at Infiniti.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
AskMeNow, a wholly owned subsidiary of Ocean West Holding Corporation, is the easiest, most convenient way to access information on the Internet or from local content from your cell phone or mobile PDA device. The first mobile lifestyle network, AskMeNow utilizes its proprietary technology to offer a natural language based interaction and dynamic content provision platform designed for simple and quick information retrieval. The Company generates revenues through per usage fees and one to one contextual mobile advertising sponsorships. AskMeNow launched officially in November 2005. The Company is based in Irvine, California. Please click on www.askmenow.com for more information.
Forward Looking Statements
This press release contains certain statements which are not historical or current fact and constitute forward-looking statements within the meaning of such term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of the Company or AskMeNow to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such forward looking statements are based on our best estimates of future results, performance or achievements, based on current conditions and the most recent results of the Company and AskMeNow. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms may, will, potential, opportunity, belies, belier, expects, intends, estimates, anticipates or plans to be which are uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.
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|Date:||Nov 16, 2006|
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