Industry peers judge the best of the best.National Best of NAMA Na·ma n. pl. Nama or Na·mas 1. A member of a people of southwest Africa. 2. The Khoikhoin language of the Nama. judging took place Feb. 22, 2005, in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo., where 18 judges evaluated the top two entries in 73 categories from six regions. Overall, 492 entries were judged. The Best of NAMA awards, sponsored by the National Agri-Marketing Association, honor the best in agricultural marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Both companies and agencies submit their work for this competition, which is one of the tools used to evaluate creative marketing communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most success in the industry. The regional awards process began in October of 2004. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was, in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall, there were 1,212 entries in the six regions with more than 49 judges participating. These entries were evaluated over a two-day period in November in Kansas City. New this year, judging was held in conjunction with NAMA's Agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. Forum. First place and merit winners from each region were then eligible to advance to the national competition. Regional judges are required to have at least three years of industry experience. National judges are required to have five years of industry experience. Judges determine first-place and merit winners in advertising and public relations. First-place entries are then eligible for Best of Show awards, presented in the areas of Advertising, Public Relations and Specialty Categories. All awards were presented at the Agri-Marketing Conference and Trade Show in Phoenix on April 20. BEST OF SHOW--ADVERTISING CLIENT: Merial, Duluth, Ga.--Jim Tate AGENCY: Bader Rutter & Associates, Brookfield, Wis.--David Jordan MESSAGE: Absolute and precise genetic knowledge delivered by the simple IGENITY[TM] testing service provides empowering management information for predictable genetic selection, productivity gains and increased marketability. AUDIENCE: Seedstock producers, cow/calf operations, breed association representatives, A.I. companies, universities, and other key centers of influence BEST OF SHOW--PUBLIC RELATIONS CLIENT: West Central Cooperative, Ralston, Iowa--Sarah Dorman AGENCY: Innova Ideas & Solutions, Ames, Iowa Ames is a city located in the central part of the U.S. state of Iowa, about 30 miles north of Des Moines in Story County. It is the principal city of the 'Ames, Iowa Metropolitan Statistical Area' which encompasses all of Story County, Iowa and which, when combined with the MESSAGE: The Annual Report carries three main ideas--West Central was built on principles; the cooperative continues to grow because of its innovative ways; and the people it employs strengthen it. AUDIENCE: Primary: 3,500 farmer members; Secondary: business partners and potential investors BEST OF SHOW--SPECIALTY CLIENT: Pfizer Animal Health, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , N.Y.--Dan Kramer AGENCY: Brown & Associates Inc., Chanhassen, Minn.--Sue Brown MESSAGE: Strongid C 2X rids your horse of internal parasites. AUDIENCE: Horse owners, trainers and breeders Multimedia Campaigns--Local CLIENT: Dow AgroSciences Dow AgroSciences LLC is a wholly owned subsidiary of the Dow Chemical Company specializing in not only agricultural chemicals such as pesticides, but also seeds and biotechnology solutions. The company is based in Indianapolis, Indiana, in the United States. LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , Indianapolis--Rosie Pitones-Dunasky AGENCY: Bader Rutter & Associates, Brookfield, Wis.--Tom Posta MESSAGE: As the foundation herbicide herbicide (hr`bəsīd'), chemical compound that kills plants or inhibits their normal growth. A herbicide in a particular formulation and application can be described as selective or nonselective. for spring wheat any kind of wheat sown in the spring; - in distinction from winter wheat, which is sown in autumn. See also: Spring , nothing combines value plus the best control of kochia, Canada thistle Canada thistle: see thistle. and wild buckwheat Noun 1. wild buckwheat - low-growing shrub with spreading branches and flowers in loose heads; desert regions of western United States (California to Utah) California buckwheat, Erigonum fasciculatum like new WideMatch. AUDIENCE: 500+-acre small grains growers in Minnesota (Red River Valley
The Red River Valley is a region in central North America that is drained by the Red River of the North. counties), North Dakota North Dakota, state in the N central United States. It is bordered by Minnesota, across the Red River of the North (E), South Dakota (S), Montana (W), and the Canadian provinces of Saskatchewan and Manitoba (N). , South Dakota South Dakota (dəkō`tə), state in the N central United States. It is bordered by North Dakota (N), Minnesota and Iowa (E), Nebraska (S), and Wyoming and Montana (W). , Montana and Wyoming MERIT: CROPLAN GENETICS / Colle+McVoy NATIONAL FINALISTS: Renk Seed Company / Prom Krog Altstiel Inc. Arvesta Corporation / Woodruff Sweitzer AgStar Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. / Colle+McVoy United Phosphorus Inc. / Broadhead + Co. Inc. Bayer CropScience / AdFarm (2) Valent U.S.A. Corporation / archer>malmo (2) Cerexagri Inc. / Al Paul Lefton New Holland North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. / Maclay & Shoemaker Graphics and TreeTop Communications Multimedia Campaigns--Regional CLIENT: Valent U.S.A. Corporation, Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif.--Elsa Zisook AGENCY: archer>malmo, Memphis--Mike Butler MESSAGE: New MaxCel PGR PGR Project Gotham Racing (game) PGR Procuraduría General de la República (Mexico) PGR Patriot Guard Riders (national motorcycle group based in Centennial, CO) is an essential element in apple production for post-bloom thinning to increase apple size. AUDIENCE: Pacific Northwest, Northeast and Michigan apple growers, packers and consultants (mostly men, age 30 to 55) MERIT: Farm Credit Services of America / The Meyocks Group NATIONAL FINALISTS: Cerexagri Inc. / Al Paul Lefton Bayer CropScience / Rhea rhea, in zoology rhea (rē`ə), common name for a South American bird of the family Rheidae, which is related to the ostrich. Weighing from 44 to 55 lb (20–25 kg) and standing up to 60 in. & Kaiser Marketing Communications Dow AgroSciences LLC / Bader Rutter & Associates United Soybean soybean, soya bean, or soy pea, leguminous plant (Glycine max, G. soja, or Soja max) of the family Leguminosae (pulse family), native to tropical and warm temperate regions of Asia, where it has been Board / Osborn & Barr Communications Arvesta Corporation / Woodruff Sweitzer John Deere / In-house Syngenta Crop Protection / Martin|Williams Multimedia Campaigns--National CLIENT: Monsanto Company, St. Louis--Linda Arnold-Whaley, Dave Rhylander AGENCY: Osborn & Barr Communications, St. Louis--Jaime Jonesmith MESSAGE: Only YieldGard Plus gives you in-plant protection against root and stalk damage so the whole plant can drink up maximum moisture and nutrients. AUDIENCE: Corn producers in Iowa, Minnesota, South Dakota, Nebraska, Illinois, Indiana, Kansas, Colorado, Missouri, Wisconsin, Michigan, Ohio and Kentucky MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: Royster-Clark Inc. / Lewis Advertising Inc. (2) Pioneer Hi-Bred Pioneer Hi-Bred is one of the largest U.S. companies which produces hybrid seeds for agriculture. History In 1926, farm journal editor and future U.S. Vice President Henry A. Wallace, along with a group of Des Moines, Iowa businessmen, started the "Hi-Bred Corn Company". International Inc. / McCormick Company Syngenta Seeds Inc Seeds was a Japan-based independent video game development company. It was founded on August 1,2006 by Shinji Mikami, Atsushi Inaba and Hideki Kamiya, the former key members of Capcom's Clover Studio and still retains many other former members of the studio. . / Adculture Group Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications John Deere Credit / Mackenzie Marketing Pfizer Animal Health / Charleston|Orwig Multimedia Campaigns--International CLIENT: Syngenta Seeds Inc., Golden Valley, Minn.--Bev Larson AGENCY: Adculture Group Inc., Wayzata, Minn.--Jim Gresham MESSAGE: The people behind the NK Brand understand what it's like to farm, and that every farming operation is unique, and this knowledge drives the creation of products and services that give growers more for the way they farm. AUDIENCE: Primary: 250+-acre corn, soybean and alfalfa alfalfa (ălfăl`fə) or lucern (l  sûn`), perennial leguminous plant (Medicago sativa growers in the 12 North Central U.S. states, and 100+-acre wheat growers in the Delta/ Southeast, plus 100+-acre corn and soybean growers in Ontario, Quebec and Manitoba, Canada. Secondary: NK Brand field sales people and dealers in the U.S. and Canada MERIT: Pioneer Hi-Bred International Inc. / McCormick Company NATIONAL FINALIST: New Holland North America / Colle+McVoy New Product Introduction CLIENT: Merial, Duluth, Ga.--Jim Tate AGENCY: Bader Rutter & Associates, Brookfield, Wis.--David Jordan MESSAGE: Absolute and precise genetic knowledge delivered by the simple IGENITY[TM]testing service provides empowering management information for predictable genetic selection, productivity gains and increased marketability. AUDIENCE: Seedstock producers, cow/calf operations, breed association representatives, A.I. companies, universities, and other key centers of influence MERIT: Valent U.S.A. Corporation / archer>malmo NATIONAL FINALISTS: Bayer CropScience Canada / AdFarm New Holland North America / Maclay & Shoemaker Graphics and Bob Webber Pfizer Animal Health / Charleston|Orwig Merial / Bader Rutter & Associates Dow AgroSciences LLC / Bader Rutter & Associates BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California) BASF Badische Anilin und Soda Fabrik (German chemical products company) BASF Builders Association of South Florida / Brighton Agency Inc. Gustafson LLC / McCormick Company Schering-Plough Animal Health Corp. / Swanson Russell Associates Producer-funded Advertising Campaigns CLIENT: Cattlemen's Beef Board & National Cattlemen's Beef Association National Cattlemen's Beef Association or NCBA, an advocacy group for beef producers in the United States, reports that it works "to increase profit opportunities for cattle and beef producers by enhancing the business climate and building consumer demand. , Centennial, Colo.--Jane Gibson AGENCY: Ketchum Inc., San Francisco--Amy Shipley MESSAGE: Today's beef gives you more options. New, value-added beef cuts created for food service make beef more versatile, so now it's easier and more profitable than ever to feature the beef your customers crave in trend-setting, healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. menu applications. AUDIENCE: Purchasing and menu decision-makers at leading restaurant chains The following is a list of restaurant chains. See also: Fast-food restaurant, Casual dining, List of reference tables. International
MERIT: National Pork Board / Campbell Mithun Campbell Mithun is an American advertising agency. It was founded in Minneapolis on April 1, 1933 by Ralph Campbell and Ray Mithun. Their initial clients included Norwest Bancorporation (now Wells Fargo), Land O'Lakes (an account they maintain to this day) and Andersen Windows (an NATIONAL FINALISTS: Cattlemen's Beef Board & National Cattlemen's Beef Association / Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Company California Raisin raisin, in botany and cooking raisin, dried fruit of certain varieties of grapevines bearing grapes with a high content of sugar and solid flesh. Although the fruit is sometimes artificially dehydrated, it is usually sun-dried. Marketing Board / Evans, Hardy + Young American Dairy Association & Dairy Council / Latorra, Paul & McCann (2) Company-funded, Consumer-directed Activities CLIENT: Dow AgroSciences, Calgary, Alberta--Stan Audette AGENCY: AdFarm, Calgary, Alberta--Lynne Paulsen MESSAGE: "Healthy Living Made Possible by Nexera Canola"--reinforce brand awareness for Nexera canola, positioning it as a character-trait canola with the compelling healthy benefit to end-users. AUDIENCE: Readership of Canada's McLean's magazine--appealing to a wide audience; people conscious of quality food choices, their diet and health MERIT: Trelay Seed Company / Concentre Verb 1. concentre - bring into focus or alignment; to converge or cause to converge; of ideas or emotions concenter, focalise, focalize, focus align, aline, adjust, line up - place in a line or arrange so as to be parallel or straight; "align the car with Communications & Alpha Advertising Spreads--Single CLIENT: Merial, Duluth, Ga.--Jim Tate AGENCY: Bader Rutter & Associates, Brookfield, Wis.--David Jordan MESSAGE: Absolute and precise genetic knowledge delivered by the simple IGENITY[TM] testing service provides empowering management information for predictable genetic selection, productivity gains and increased marketability. AUDIENCE: Seedstock producers, cow/calf operations, breed association representatives, A.I. companies, universities, and other key centers of influence MERIT: Syngenta Professional Products / Trone Public Relations NATIONAL FINALISTS: Syngenta Professional Products / Trone Public Relations Farm Credit Services of America / The Meyocks Group John Deere / In-house (2) Arvesta Corporation / Woodruff Sweitzer Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) Bayer CropScience / Rhea & Kaiser Marketing Communications Spreads--Series CLIENT: Farm Credit Services of America, Omaha, Neb.--Brad Wright AGENCY: The Meyocks Group, West Des Moines West Des Moines (də moin`), city (1990 pop. 31,702), Polk co., S central Iowa, a growing suburb W of Des Moines; inc. 1893 as Valley Junction, renamed 1938. Products manufactured there include cement, metal items, and pumps. , Iowa--Brittney Roorda MESSAGE: Farm Credit Services of America delivers unmatched, specialized agricultural expertise; is a financially secure, customer-owned company; and provides personalized, competitive financial and risk management solutions with a team of professionals dedicated to their customers' success. AUDIENCE: Farmers and ranchers in Iowa, Nebraska, South Dakota and Wyoming MERIT: Syngenta Crop Protection / Martin|Williams NATIONAL FINALISTS: John Deere / In-house BASF/Brighton Agency Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications Case IH / Colle+McVoy (2) Single-page Ad--Single CLIENT: Syngenta Crop Protection, Greensboro, N.C.--Barbara Blackney AGENCY: Martin|Williams, Minneapolis--Leigh Thiel MESSAGE: Promote Centric as the "new standard" for long-lasting, fast-acting control of aphids and other piercing and sucking pests in cotton insecticide insecticide Any of a large group of substances used to kill insects. Such substances are mainly used to control pests that infest cultivated plants and crops or to eliminate disease-carrying insects in specific areas. protection. Also, Centric is easy on beneficial insects Beneficial Insects are any of a number of species of insects that perform valued services like pollination and pest control. The concept of beneficial is subjective and only arises in light of desired outcomes from a human perspective. . AUDIENCE: 500+-acre cotton growers and cotton consultants in the Delta region, including Arkansas, Mississippi, Louisiana, Tennessee and the Missouri Bootheel MERIT: ARM & HAMMER Animal Nutrition Group / Charleston|Orwig NATIONAL FINALISTS: Arvesta Corporation / Woodruff Sweitzer Crompton Crop Protection / Fruehling Communications Intervet / Osborn & Barr Communications (2) Elanco Animal Health / McCormick Company Valent U.S.A. Corporation / archer>malmo New Holland North America / Colle+McVoy IMC (Internet Mail Consortium, Santa Cruz, CA, www.imc.org) An industry trade association founded in 1996 by Paul Hoffman and Dave Crocker that promotes Internet e-mail standards and features. Global / Bader Rutter & Associates Agriliance LLC / Colle+McVoy National Dairy Shrine / Morgan&Myers Single-page Ad--Series CLIENT: Dow AgroSciences, Calgary, Alberta--Stan Audette AGENCY: AdFarm, Calgary, Alberta--Page Newton MESSAGE: Dow AgroSciences is different from its competitors based on the company's ability to solve crop production problems by providing superior solutions. AUDIENCE: Western Canadian growers MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: John Deere / In-house New Holland North America / Colle+McVoy BASF / Brighton Agency Inc. Syngenta Seeds Inc. / Adculture Group Inc. USDA USDA, n.pr See United States Department of Agriculture. Rural Development / Osborn & Barr Communications Keenan USA Inc. / Latorra, Paul & McCann Merial Canada / Bader Rutter & Associates Less-than-page Ad--Single CLIENT: ARM & HAMMER Animal Nutrition Group, Princeton, N.J.--Scott Morey AGENCY: Charleston|Orwig, Hartland, Wis.--Kim Jones MESSAGE: Don't let your cows cook. Although many of us enjoy the heat, high-producing milk cows suffer when temperatures and humidity rise. DCAD DCAD dietary cation-anion difference. Plus Feed Grade Potassium Carbonate potassium carbonate, chemical compound, K2CO3, white, crystalline, deliquescent substance that forms a strongly alkaline water solution. It is available commercially as a white, granular powder commonly called potash, or pearl ash. can be used effectively to keep cows from cooking this summer. AUDIENCE: Dairy producers affected by rising summer temperatures, particularly in the Southwest. MERIT: National Dairy Shrine / Morgan&Myers NATIONAL FINALISTS: Latham Seeds / The Meyocks Group Mountain Plains Farm Credit Services / Armstrong|Shank shank (shangk) 1. leg (1). 2. crus ( 2). shank n. The part of the human leg between the knee and ankle. John Deere / In-house Keenan USA Inc. / Latorra, Paul & McCann Bayer CropScience / Rhea & Kaiser Marketing Communications Case IH / Morgan&Myers Less-than-page Ad--Series CLIENT: Mountain Plains Farm Credit, Greeley, Colo.--Mike Flesher Flesh´er n. 1. A butcher. A flesher on a block had laid his whittle down. - Macaulay. 2. A two-handled, convex, blunt-edged knife, for scraping hides; a fleshing knife. AGENCY: Armstrong|Shank, Haysville, Kan.--Susan Armstrong MESSAGE: We've built and nurtured customer relationships for many years. We have a sense of ownership and understanding with the community, and how we help farmers and ranchers with their business. AUDIENCE: Farmers and ranchers in northern and western Colorado MERIT: Bayer CropScience / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Latham Seeds / The Meyocks Group Bayer CropScience / Rhea & Kaiser Marketing Communications (2) DuPont Agricultural Products / McCormick Company Garst Seed Company / SOLUTIONS Inc. Trade Ad--Single CLIENT: Case IH, Racine, Wis.--Claudia Garber AGENCY: Colle+McVoy, Minneapolis--Jamie Godley MESSAGE: Case IH FLX FLX Finger Lakes (New York) FLX Fort Lauderdale Executive (airport code) FLX Federal Learning eXchange FLX Flatfishes floaters floaters /float·ers/ (flo´ters) “spots before the eyes”; deposits in the vitreous of the eye, usually moving about and probably representing fine aggregates of vitreous protein occurring as a benign degenerative change. offer an edge to retailers who never stop thinking about ways to improve their productivity. AUDIENCE: Ag retailers (independent co-ops and custom applicators) with more than 15,000 applied acres. MERIT: Cattlemen's Beef Board & National Cattlemen's Beef Association / Ketchum Inc. NATIONAL FINALISTS: John Deere / In-house Trouw Nutrition / Ron Scherer & Company AutoFarm, Division of Novariant Inc. / Fruehling Communications DuraTech / AdFarm National Pork Board / Campbell Mithun Trade Ad--Series CLIENT: Cattlemen's Beef Board & National Cattlemen's Beef Association, Centennial, Colo.--Jane Gibson AGENCY: Ketchum Inc., San Francisco--Amy Shipley MESSAGE: Today's beef gives you more options. New, value-added beef cuts created for food service make beef more versatile, so now it's easier and more profitable than ever to feature the beef your customers crave in trend-setting, healthful menu applications. AUDIENCE: Purchasing and menu decision-makers at leading restaurant chains, high-volume independent restaurants and institutional food service operations MERIT: Idaho Potato Commission / Evans, Hardy + Young NATIONAL FINALISTS: Schering-Plough Animal Hearth Corp. / Swanson Russell Associates Royster-Clark Inc. / Lewis Advertising Inc. Unique Print Advertising CLIENT: DuPont Agricultural Products, Johnston, Iowa--Lou Ireland AGENCY: McCormick Company, Kansas City, Mo.--Dean Loftis MESSAGE: To raise awareness that Steadfast[R] corn herbicide provides season-long control of grasses. AUDIENCE: Corn growers in the Midwest who live within a 30-mile radius of a chemical retail outlet retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → that houses Steadfast[R] herbicide bulk unit MERIT: Bayer CropScience Canada / AdFarm NATIONAL FINALISTS: Emerald BioAgriculture / Broadhead + Co. Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications Illinois Soybean / E.W. McDaniels Pioneer Hi-Bred international Inc./McCormick Company Royster-Clark Inc. / Lewis Advertising Inc. Syngenta Crop Protection Canada Inc. / Adculture Group Inc. New Holland North America / Colle+McVoy Pfizer Animal Health / Charleston|Orwig BASF / Brighton Agency Inc. Radio--Single CLIENT: DuPont Crop Protection, Memphis--Michele Cunnane AGENCY: McCormick Company, Kansas City, Mo. --Melinda Oberly MESSAGE: DuPont[TM] Intruder An attacker that gains, or tries to gain, unauthorized access to a system. See attacker, intrusion and IDS. [TM] insecticide is the best way to control vicious piercing and sucking insects in a cotton field. AUDIENCE: 500+-acre cotton growers, consultants and retailers in the Delta and West Texas MERIT: Monsanto Company / Osborn & Barr Communications NATIONAL FINALISTS: Arvesta Corporation / Woodruff Sweitzer Crompton Crop Protection / Fruehling Communications Bayer CropScience / Rhea & Kaiser Marketing Communications (2) Syngenta Crop Protection / Martin|Williams (2) Gustafson LLC / McCormick Company (2) New Holland North America / Colle + McVoy (telephone rings) Peg: Hello. Wife: Peg? Hey, wondering if I could borrow your luggage? Peg: Now? Wife: Ed and I are going on vacation as soon as his cotton is harvested. Peg: How'd you ever talk him into that? Wife: Well, I put a vacation swear jar in the kitchen. Every time Ed swears about sucking pests, it costs him a dollar. Peg: Where are you going? Wife: South of France South of France south n the South of France → le Sud de la France, le Midi . Two months. Peg: What?! How long have you had that swear jar? Wife: Three weeks. Peg: Well, if you want, I'll have my Ray talk to Ed. He uses DuPont Intruder insecticide in our cotton, and we don't have any sucking pests. Wife: I know all about DuPont Intruder, Peg. And if Ray says one word to Ed, you and I are through. Radio--Series CLIENT: Dow AgroSciences LLC, Indianapolis --Rosie Pitones-Dunasky AGENCY: Bader Rutter & Associates, Brookfield, Wis. --Tom Posta MESSAGE: As the foundation herbicide for spring wheat, nothing combines value plus the best control of kochia, Canada thistle and wild buckheat like new WideMatch. AUDIENCE: 500+-acres small grains growers in Minnesota (Red River Valley counties), North Dakota, South Dakota, Montana and Wyoming MERIT: DuPont Agricultural Products / McCormick Company NATIONAL FINALISTS: USDA Rural Development / Osborn & Barr Communications United Phosphorus Inc. / Broadhead + Co Inc. NC+ Hybrids / Swanson Russell Associates Valent U.S.A. Corporation / archer>malmo Arvesta Corporation / Woodruff Sweitzer DuPont Crop Protection / McCormick Company Jingle Singer: When you're tired in the morning and you need a pick me up, no cereal gets you going Like Kochia Krunch. (background singing) Kochia Krunch ... You'll love the crunchy crunchy - floppy disk leaves. (background singing) Kochia Krunch ... The flowers taste so sweet. Announcer: Look, until there's a market for weeds, there's new WideMatch herbicide for wheat and barley. It delivers the widest-spectrum control available and performs like no herbicide ever has against your toughest broadleaf broad·leaf adj. Broad-leaved. Adj. 1. broadleaf - having relatively broad rather than needlelike or scalelike leaves broad-leafed, broad-leaved weeds. Kochia, Canada thistle and wild buckwheat don't stand a chance. Plus, WideMatch is the perfect match for your grass herbicide tank mix, and it's priced right so you can treat more acres than ever before. New WideMatch herbicide from Dow AgroSciences. Singer: Kochia Krunch. Look for our new flavors--Buckwheat Berries and Thistle thistle, popular name for many spiny and usually weedy plants, but especially applied to members of the family Asteraceae (aster family) that have spiny leaves and often showy heads of purple, rose, white, or yellow flowers followed by thistledown seeds (a favorite O's. Television--Single CLIENT: Bayer CropScience Canada, Calgary, Alberta--Ross Deveson AGENCY: AdFarm, Calgary, Alberta--Aimee Rau MESSAGE: In response to an aggressive 2003 marketing environment with considerable negative competitor advertising, this TV spot was a key component in a campaign conceived to reinforce Puma Super's market-leader position, keep the product top-of-mind and validate growers' choice in Puma Super. AUDIENCE: All wheat and barley growers (approximately 50,000 cereal growers in western Canada
Western Canada, commonly referred to as the West ); retailers and distributors of crop protection products MERIT: New Holland North America / Max Films Inc. NATIONAL FINALISTS: Syngenta Crop Protection Canada Inc. / Adculture Group Inc. Bayer CropScience / Rhea & Kaiser Marketing Communications Idaho Potato Commission / Evans, Hardy + Young Bayer CropScience / AdFarm (2) Renk Seed Company / Prom Krog Altstiel Inc. Television--Series CLIENT: E-10 Unleaded Coalition, Hastings, Neb. AGENCY: David & Associates, Hastings, Neb.--Dave Buchholz MESSAGE: Thanks to a number of benefits to the economy, environment and energy security, E-10 Unleaded is the right choice for Nebraska--and America. AUDIENCE: All Nebraskans who pull into a gas station to fill up their vehicles MERIT: Bayer CropScience / Rhea & Kaiser Marketing Communications NATIONAL FINALIST: BASF / Brighton Agency Inc. Audio/Visual Presentation--To Farmers, Ranchers & Growers CLIENT: Monsanto Company, St. Louis--Linda Arnold-Whaley, Dave Rhylander AGENCY: Osborn & Barr Communications, St. Louis--Jaime Jonesmith MESSAGE: YieldGard Plus provides effective and consistent in-plant protection from rootworm root·worm n. Any of several beetles of the genus Diabrotica, the larvae of which feed on the roots of various crop plants, especially corn. and corn borer corn borer or European corn borer, common name for the larva of a moth of the family Pyralidae, introduced from S Europe into the Boston area in 1917. , maximizing growers' profitability in corn, compared to other seed treatments or soil insecticides insecticides, chemical, biological, or other agents used to destroy insect pests; the term commonly refers to chemical agents only. Chemical Insecticides . AUDIENCE: Used by sales force to inform corn producers in Iowa, Minnesota, South Dakota, Nebraska, Illinois, Indiana, Kansas, Colorado, Missouri, Wisconsin, Michigan, Ohio and Kentucky about the benefits of using YieldGard MERIT: U.S. Meat Export Federation / Baxter Communications Inc. NATIONAL FINALISTS: John Deere Ag Marketing Center / In-house Pfizer Animal Health / Charleston|Orwig Pfizer Animal Health / Rhea & Kaiser Marketing Communications National Pork Board / REL Productions Ltd. Hass Avocado avocado (ä`vəkä`do, ăv`–), tropical American broad-leaved evergreen tree of the genus Persea of the family Lauraceae (laurel family). Board / Integrated Marketing Works Adisseo / AgriMedia Communications Inc. Audio/Visual Presentation--To Dealers, Distributors & Sales Reps CLIENT: Elanco Animal Health, Greenfield, Ind.--Terri Stoner ston·er n. 1. One that stones. 2. Slang a. One who is habitually intoxicated by alcohol or drugs. b. One who is a delinquent or failure. AGENCY: Carmel, Ind.--Mike King MESSAGE: For 50 years, those involved in food production around the world have come to depend on Elanco's products, people and expertise. As Elanco begins its next 50 years, it's worthwhile to take a moment to reflect on what it's taken to achieve this milestone anniversary--because everything from this point forward only builds on the foundation that already exists. AUDIENCE: Elanco employees worldwide, including global affiliates MERIT: Grain States Soya / Paulsen Marketing Communications NATIONAL FINALISTS: John Deere / In-house The Maschhoffs Inc. / Ron Scherer & Company Advertising on the Web CLIENT: New Holland North America, New Holland, Pa.--Dawn Fox AGENCY: Colle + McVoy, Minneapolis--Mariah Mertes MESSAGE: New Holland hay tools are superior. The Web banners directed prospects to the product pages on the New Holland Web site via an electronic newsletter. AUDIENCE: Commercial hay growers and livestock producers, focused on the quality and productivity of haying MERIT: Case IH / Colle+McVoy NATIONAL FINALISTS: Merial / Bader Rutter & Associates Garst Seed Company / SOLUTIONS Inc. Syngenta Crop Protection / Martin|Williams John Deere / In-house Digital Presentations CLIENT: Iowa Egg Council, Urbandale, Iowa Urbandale is a city in Polk and Dallas counties in the U.S. state of Iowa. As of the 2000 census, the city population was 29,072; a special census taken by the city in 2005 counted 35,904 residents.[1] It is part of the Des Moines metropolitan area. --Kevin Vinchattle AGENCY: REL West Des Moines, Iowa--Evan Stadlman MESSAGE: The CD was developed to challenge students, increase awareness of positive egg messages, explain the process of how eggs get from the farm to their plate, and promote consumption of eggs among students through educational activities. AUDIENCE: 800 Iowa elementary curriculum directors and teachers MERIT: DuPont Crop Protection / McCormick Company NATIONAL FINALISTS: Bayer CropScience / VML (1) (Vector Markup Language) An extension to XML that defines images in vector graphics format for the Web. It also defines how the image is displayed and edited. VML graphics can be modified by style sheets that pertain to the page they reside in. WestfaliaSurge Inc. / Prom Krog Altstiel Inc. CROPLAN GENETICS / Colle+McVoy Syngenta Crop Protection / Gibbs & Soell Inc.--Raleigh National Corn Growers Association The National Corn Growers Association (NCGA) is a U.S. national organization founded in 1957, representing more than 33,000 dues-paying corn growers from 48 states and the interests of more than 300,000 farmers who contribute to corn checkoff programs in 20 states. / Adayana & Broadhead + Co. Inc. New Holland North America / Maclay & Shoemaker Graphics Direct Mail--Farmer-directed--Single CLIENT: Pfizer Animal Health, New York, N.Y.--Jeremy Cocks AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Julia Goebel MESSAGE: Thinking cattlemen know it's a smart business decision to use Dectomax. For a limited time, receive a Resistol hat free with purchase. AUDIENCE: Cow/calf producers MERIT: Syngenta Crop Protection Inc. / RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. Communications Inc. NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications Arvesta Corporation / Woodruff Sweitzer New Holland North America / Colle+McVoy (2) John Deere / In-house (2) ARM & HAMMER Animal Nutrition Group / Charleston|Orwig Dairyland Seed / Charleston|Orwig Syngenta Crop Protection / Gibbs & Soell Inc.--San Francisco Syngenta Crop Protection / Martin|Williams Direct Mail--Farmer-directed--Series CLIENT: Dow AgroSciences LLC, Indianapolis --Rosie Pitones-Dunasky AGENCY: Bader Rutter & Associates, Brookfield, Wis. --Donna Queisser MESSAGE: Confirm[R] 2F insecticide offers the longest residual control of sugarcane borer borer, name applied to various animals that are injurious because of their ability to penetrate plant or animal tissues. Among insects, some borers are beetles, e.g. and is compatible with an integrated pest management Integrated Pest Management (IPM), planned program that coordinates economically and environmentally acceptable methods of pest control with the judicious and minimal use of toxic pesticides. program. AUDIENCE: One-plus-acre sugarcane growers in Louisiana MERIT: Dow AgroSciences / Bader Rutter & Associates NATIONAL FINALISTS: Arvesta Corporation / Woodruff Sweitzer John Deere / In-house Pfizer Animal Health / Rhea & Kaiser Marketing Communications Crompton Crop Protection / Fruehling Communications Syngenta Crop Protection / Martin|Williams Pioneer Hi-Bred International Inc. / McCormick Company ARM & HAMMER Animal Nutrition Group / Charleston|Orwig Syngenta Crop Protection Inc. / RSVP Communications Inc. Direct Mail--Dealer, Distributor & Sales Rep-directed--Single CLIENT: PhytoGen Seed Company LLC, Indianapolis--Duane Canfield can·field n. Games A form of solitaire. [After Richard Albert Canfield (1855-1914), American gambler.] Noun 1. AGENCY: Bader Rutter & Associates, Brookfield, Wis. --Eileen Crosby MESSAGE: Alert sales reps, agronomists and product development specialists to watch the mail and deliveries for numerous field day items shipped from a variety of sources. AUDIENCE: PhytoGen Seeds sales reps, product development specialists and agronomists MERIT: John Deere Credit / Mackenzie Marketing NATIONAL FINALISTS: Syngenta Crop Protection / Martin|Williams Pfizer Animal Health / Charleston|Orwig Golden Harvest / Ervin & Smith Syngenta Crop Protection / RSVP Communications Inc. and Gibbs & Soell Case IH / Colle+McVoy Merial / Bader Rutter & Associates Intervet Inc. / Osborn & Barr Communications New Holland North America / Maclay & Shoemaker Graphics and Gary Martin Gary Martin may refer to:
Direct Mail--Dealer, Distributor & Sales Rep-directed--Series CLIENT: DuPont Agricultural Products, Lakewood, Colo. --Jill Lucius AGENCY: McCormick Company, Kansas City, Mo. --Melissa Sanders MESSAGE: Be on the lookout for in search of; looking for. See also: Lookout this year's DuPont Cimarron[R] messages and sales tools as the sales season progresses. The secondary intent of this piece was to offer DuPont a sneak peek into the retailers' knowledge and promotion of their product line. AUDIENCE: DuPont retailers offering the DuPont Cimarron[R] family of products MERIT: Bayer CropScience / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: AutoFarm, Division of Novariant Inc. / Fruehling Communications Bayer CropScience / Rhea & Kaiser Marketing Communications Kubota Tractor Corporation / Paulsen Marketing Communications AGCO AGCO Alcohol and Gaming Commission of Ontario AGCO Anderson, Greenwood, & Company AGCO After Google Check-Out Corporation / Issues Ink Golden Harvest / In-house Pfizer Animal Health / Charleston|Orwig BASF Turf and Ornamental / Winnercomm Inc. & Padilla Speer Beardsley Multimedia Direct/Targeted Campaign CLIENT: DuPont Agricultural Products, Johnston, Iowa--Lou Ireland AGENCY: McCormick Company, Kansas City, Mo. --Dean Loftis MESSAGE: To raise awareness that Steadfast[R] corn herbicide provides season-long control of grasses and encourage corn growers to phone into a DuPont call center for a special financing opportunity. AUDIENCE: Corn growers in the Midwest who live within a 30-mile radius of a chemical retail outlet that houses Steadfast[R] herbicide bulk unit MERIT: Mycogen Seeds Mycogen Seeds provides quality seeds with proven high-performing genetics and the latest trait technology. Mycogen is the largest sunflower seed producer, the leader in Silage-Specific™ corn and a top grain corn seed producer. / Bader Rutter & Associates NATIONAL FINALISTS: John Deere / In-house Valent U.S.A. Corporation / archer>malmo Billboard or Other Outdoor Ads CLIENT: FMC See fixed mobile convergence. Corporation Agricultural Products Group, Philadelphia--Paul Redhage AGENCY: Nicholson Kovac, Kansas City, Mo. --Erik Drake MESSAGE: Shark is the hassle-free option to control resistant broadleaf weeds in rice. AUDIENCE: All California rice growers in Butte Butte, city, United States Butte (by t), city (1990 pop. 33,336), seat of Silver Bow co., SW Mont.; inc. 1879. It is a trade, ranching, and industrial center. , Glen, Colusa, Sutte, Yuba and Yolo counties MERIT: Bayer CropScience Canada / AdFarm NATIONAL FINALISTS: Syngenta Crop Protection / Martin|Williams Dow AgroSciences / AdFarm Bayer CropScience / AdFarm Customer Brochures, Catalogs--Farmer-directed--Single CLIENT: John Deere, Lenexa, Kan.--Mike Gustafson AGENCY: In-house MESSAGE: To show that John Deere and its dealers are the reliable source for information. AUDIENCE: Rural homeowners (large property owners)--new and existing--that are looking to purchase a compact or utility tractor MERIT: Syngenta Crop Protection Canada Inc. / Adculture Group Inc. NATIONAL FINALISTS: Syngenta Crop Protection / Gibbs & Soell Inc. & Martin|Williams Lindsay Manufacturing Lindsay Manufacturing Co. (NYSE: LNN) is a Nebraska-based manufacturer of center pivot irrigation systems, most notably under the "Zimmatic" brand name. Founded in 1955 in Lindsay, Lindsay Manufacturing currently employs about 650 people. Co. / Swanson Russell Associates Kubota Tractor Corporation / Woodruff Sweitzer Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) Merial / Bader Rutter & Associates Arvesta Corporation / Woodruff Sweitzer New Holland North America / Hamilton Gregory Advertising & TreeTop Communications Iowa Farm Bureau / Osborn & Barr Communications Customer Brochures, Catalogs--Farmer-directed--Series CLIENT: National Corn Growers Association, Chesterfield, Mo. --Gary Bradley AGENCY: Broadhead + Co. Inc., Minneapolis --Beth Burgy MESSAGE: To serve as the annual report for the U.S. corn industry. The World of Corn is the only annual publication that publishes the annual U.S. corn production and consumption data as well as educates readers on the importance of corn domestically and around the world. AUDIENCE: Corn growers; school teachers; national consumer, trade and business media; state corn hoard representatives; and visiting foreign delegations MERIT: Syngenta Professional Products / Trone Public Relations NATIONAL FINALISTS: WestfaliaSurge Inc. / Prom Krog Altstiel Inc. SeCan / AdFarm ARM & HAMMER Animal Nutrition Group / Charleston|Orwig Emerald BioAgriculture / Broadhead + Co. Inc. Heartland Hybrids / AdFarm Mycogen Seeds / Bader Rutter & Associates Golden Harvest / Ervin & Smith Customer Brochures, Catalogs--Dealer, Distributor or Sales Rep-directed CLIENT: CHS (Cylinder Head Sector) An earlier method of addressing a hard disk by referencing all three physical elements of the drive. It was superseded by logical block addressing (see LBA). , Inver Grove Heights Inver Grove Heights, city (1990 pop. 22,477), Dakota co., SE Minn. A suburb of St. Paul, its manufactures include motor-vehicle and aircraft parts, asphalt, feeds, consumer goods, building materials, paper products, and medical equipment. , Minn.--Ann Mann AGENCY: Colle+McVoy, Minneapolis--Barb Martinson MESSAGE: Go to eCompass--the online resource that will help you take advantage of marketing tools that will help your business grow. AUDIENCE: Dealers MERIT: CNH CNH Carteira Nacional de Habilitação CNH Centro Nacional de Huracanes (Spanish) CNH California Nevada Hawaii (a district of Kiwanis International) CNH Club Náutico Hacoaj After Sales / Mobium Creative Group NATIONAL FINALISTS: Town & Country Ltd. / McCormick Company Vance Publishing Crop Division / Blasdel Cleaver Schwalbe Syngenta Crop Protection / Gibbs & Soell Inc.--Raleigh CNH After Sales / Mobium Creative Group ExSeed Genetics / Charleston|Orwig CHS / Colle+McVoy PBI/Gordon Corporation / In-house Point-of-purchase Materials CLIENT: CNH After Sales, Racine, Wis.--Randy Wood AGENCY: Mobium Creative Group, Chicago--Julia Parisot MESSAGE: The DX Farmall Maintenance Kit contains the required genuine Case IH fluid and filters for the first 100-hour-service interval. It provides ultimate convenience, is easy to use and designed to maintain the DX Farmall at peak performance. AUDIENCE: DX Farmall small tractor owners who prefer to handle their routine fluid and filter changes MERIT: Clean Fuels Development Coalition / David & Associates NATIONAL FINALISTS: Nutrena / David & Associates Bayer CropScience / Rhea & Kaiser Marketing Communications Wisconsin Association of Agricultural Educators / Group Leaf LLC Pfizer Animal Health / Charleston|Orwig CNH / E.W. McDaniels CNH After Sales / Mobium Creative Group Valent U.S.A. Corporation / archer>malmo Bayer CropScience Canada / AdFarm Exhibits/Displays CLIENT: DuPont Crop Protection, Memphis--Michele Cunnane AGENCY: McCormick Company, Kansas City, Mo. --Melinda Oberly MESSAGE: DuPont has fresh fruit and vegetable producers covered from planting to the end consumer. AUDIENCE: Vegetable growers and packers MERIT: North Dakota Soybean Council / AdFarm NATIONAL FINALISTS: Elanco Animal Health / McCormick Company CNH / E.W. McDaniels ABS Global / In-house Nitragin Inc. / AdFarm Premiums/Specialties CLIENT: United Soybean Board, Chesterfield, Mo. --David Durham, Janice Dahl AGENCY: Osborn & Barr Communications, St. Louis--Cindy Hackmann MESSAGE: The Select Yield & Quality (SYQ) program is designed to encourage soybean producers to evaluate protein and oil content along with yield when selecting varieties, specifically by talking with their seed representatives. AUDIENCE: U.S. soybean producers at the grain elevator grain elevator Storage building for grain, usually a tall frame, metal, or concrete structure with a compartmented interior; also, the device for loading grain into a building. . The counter mat was distributed to first purchasers (elevators) in the upper Midwest The Upper Midwest is a region of the United States with no universally agreed-upon boundary, but it almost always lies within the US Census Bureau's definition of the Midwest and includes the states of Minnesota and Wisconsin, as well as at least the Upper Peninsula of Michigan. MERIT: Pfizer Animal Health / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Tennessee Farmers Co-op / In-house Intervet Inc. / Osborn & Barr Communications RBC Royal Bank of Canada RBC Royal Bank of Canada is the brand used by Royal Bank of Canada for retail banking operations in the Caribbean and Bahamas. It forms part of RBC's U.S. & International Banking division. / AdFarm Valent U.S.A. Corporation / archer>malmo Corporate Identity CLIENT: Novartis Animal Health U.S. Inc., Greensboro, N.C. --John Landon AGENCY: Morgan&Myers, Waterloo, Iowa--Janine Whipps MESSAGE: To provide a distinctive brand look and feel for Novartis vaccine materials and products. AUDIENCE: Veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
MERIT: Nutrena / David & Associates NATIONAL FINALISTS: Michigan Farm Bureau The Michigan Farm Bureau was founded on the campus of Michigan State University in 1919. The organization's primary goal is to promote and represent the interests of its agricultural members within the state of Michigan. / In-house Ridley Inc. / BCG BCG bacille Calmette-Guérin. BCG abbr. 1. bacillus Calmette-Guérin 2. ballistocardiogram BCG, n.pr See bacille Calmette-Guórin. Communications AGWAY Feed and Nutrition / David & Associates Alma Creamery creamery: see dairying. LLC / Craghead & Harrold Inc. National Pork Producers Council / McCormick Company Advertisements to Agribusiness--Ad CLIENT: archer>malmo, Memphis--Mike Butler AGENCY: In-house MESSAGE: Create interest in considering archer>malmo in the agency selection process. AUDIENCE: Decision-makers at agribusiness companies (primarily communications managers, marketing directors and company presidents). MERIT: Hoard's Dairyman Hoard's Dairyman is an American magazine featuring articles about and for the dairy industry. History Hoard's, as it is more simply known by its readers, was started in 1885 as a supplement to the Daily Jefferson County Union. / Charleston|Orwig NATIONAL FINALISTS: IMC Global / Bader Rutter & Associates Adculture Group Inc. / In-house Iowa Farmer Today/Davis Harrison Dion High Plains Journal / John Volk & Associates Vance Publishing Crop Division / Blasdel Cleaver Schwalbe Advertising to Agribusiness--Direct Mail/Media Kit CLIENT: Woodruff Sweitzer, Columbia, Mo.--Terry Woodruff, Scott Kington AGENCY: In-house MESSAGE: Woodruff Sweitzer has unique and relevant experience in GPS technologies and can leverage that expertise to help these firms market their advanced technology. AUDIENCE: Manufacturers of GPS navigation See GPS. systems MERIT: Woodruff Sweitzer / In-house NATIONAL FINALIST: Farm Progress Companies / In-house Advertising to Agribusiness--Web CLIENT: Ag and Food Associates, Omaha, Neb.--Mark Lakers See Lake poets AGENCY: David & Associates, Hastings, Neb.--Dave Buchholz MESSAGE: Ag and Food Associates is an experienced and well-connected investment banking firm with specific knowledge and understanding of agriculture. When you partner with AFA AFA In currencies, this is the abbreviation for the Afghanistan Afghani. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. , you work with professionals who can help your company create and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. opportunity. AUDIENCE: U.S. agribusiness and food processors that may be looking to sell their business, merge with another firm or acquire another business MERIT: Morgan&Myers / In-house Advertising to Agribusiness--Campaigns CLIENT: Hoard's Dairyman, Fort Atkinson Fort Atkinson is the name of three locations in the United States:
AGENCY: Charleston|Orwig, Hartland, Wis.--Mark Moore MESSAGE: Hoard's Dairyman has been the standard in dairy publications since it was founded 120 years ago. It offers the best editorials, boasts the highest circulation and possesses the most experience of any publication in the dairy industry. AUDIENCE: Media buyers and dairy marketing professionals MERIT: Vance Publishing Crop Division / Blasdel Cleaver Schwalbe NATIONAL FINALIST: archer>malmo / In-house Advertising to Agribusiness--Premiums/Specialties CLIENT: Adculture Group Inc., Wayzata, Minn.--Jim Gresham AGENCY: In-house MESSAGE: Introduce U.S. agrimarketers to Adculture Group Inc. and its new presence in Minneapolis. AUDIENCE: U.S. agrimarketers attending the 2004 National NAMA Conference in Kansas City, Mo. Overall Public Relations Program CLIENT: Cattlemen's Beef Board & National Cattlemen's Beef Association, Centennial, Colo. --Dean Conklin AGENCY: Schafer Condon Carter, Chicago--Tim Duffin MESSAGE: Create positive awareness and demand for veal veal, flesh of a calf from two to three months old weighing usually less than 300 lb (135 kg). The locomotion of the veal calves is often restricted, and they are fed a real or synthetic milk that is high in protein and low in iron; this produces the desired . AUDIENCE: Consumers, food service operators, culinary professionals, editors of consumer, retail and food service publications, and producers of national morning news shows MERIT: VetLife / McCormick Company NATIONAL FINALISTS: Pioneer Hi-Bred International Inc. / McCormick Company Syngenta Crop Protection / Gibbs & Soell Inc. & Martin|Williams Syngenta Crop Protection / Gibbs & Soell Inc.--Raleigh Pfizer Animal Health / Rhea & Kaiser Marketing Communications Valent U.S.A. Corporation / archer>malmo ARM & HAMMER Animal Nutrition Group / Charleston|Orwig International Public Relations Campaign CLIENT: Council for Biotechnology Information, Washington, D.C. --Margaret Speich AGENCY: Fleishman Hillard inc., Kansas City, Mo.--Colleen Parr MESSAGE: Showcase how biotech crop adoption continues at a rapid pace worldwide. AUDIENCE: Opinion leaders (news-attentive adults with a four-year college degree); journalists Media Relations Program CLIENT: Merial, Duluth, Ca.--Jim Tate AGENCY: Bader Rutter & Associates, Brookfield, Wis. --David Jordan MESSAGE: Increase awareness, interest and understanding of IGENITY, Merial's new DNA testing DNA testing Analysis of DNA (the genetic component of cells) in order to determine changes in genes that may indicate a specific disorder. Mentioned in: Acoustic Neuroma, Retinoblastoma, Von Willebrand Disease platform. AUDIENCE: Dairy publications, beef publications, general agriculture publications MERIT: Syngenta Crop Protection / Gibbs & Soell Inc.--Raleigh NATIONAL FINALISTS: Pfizer Animal Health / Rhea & Kaiser Marketing Communications Intervet / Osborn & Barr Communications CHS / Colle+McVoy Bayer CropScience / Rhea & Kaiser Marketing Communications Pioneer Hi-Bred International Inc. / McCormick Company Cattlemen's Beef Board & Federation of State Beef Councils / National Cattlemen's Beef Association Pfizer Animal Health / Charleston|Orwig Public Affairs/Issues Management Program CLIENT: Cattlemen's Beef Board & National Cattlemen's Beef Association, Centennial, Colo. --Kendal Frazier AGENCY: Burson Marsteller Public Relations, Chicago--Bill Zucker MESSAGE: Defend the U.S. beef industry and maintain consumer confidence and purchases of beef following positive BSE See Bombay Stock Exchange. BSE See Boston Stock Exchange (BSE). tests. AUDIENCE: Consumers; consumer, business and agricultural media; state and national beef industry organizations; government agencies in the U.S. and abroad; U.S. beef trading markets (domestic & foreign); beef marketers (retail, food service, etc.) MERIT: Pfizer Animal Health / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Smithfield Foods  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . Inc. / Charleston|Orwig BASF Professional Vegetation Management / Padilla Speer Beardsley Inc. Producer-funded Public Relations Program to Ag Audiences CLIENT: National Livestock Producers Association, Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , Colo.--R. Scott Stuart AGENCY: Charleston|Orwig, Hartland, Wis.--Beth Anderson MESSAGE: Educate producers on how their checkoff A system whereby an employer regularly deducts a portion of an employee's wages to pay union dues or initiation fees. The checkoff system is very attractive to a union since the collection of dues can be costly and time-consuming. dollars are used; help build demand for beef at the retail level. AUDIENCE: Producers who contribute to the beef checkoff program; consumers MERIT: United Soybean Board / Osborn & Barr Communications NATIONAL FINALIST: United Soybean Board / Osborn & Barr Communications Producer-funded Public Relations Campaigns to Consumer Audiences CLIENT: National Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia. Promotion Board, Orlando--Leslie Coleman AGENCY: In-house MESSAGE: Watermelon is healthy and delicious every day. AUDIENCE: Primary: women 35 to 54, cooking enthusiasts, health enthusiasts, health-related diet modifiers; Secondary: children, general consumers, nutrition and health care professionals, teachers, food service professionals MERIT: United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Potato Board / Fleishman Hillard Inc. NATIONAL FINALIST: The Catfish Institute / Fleishman Hillard Inc. Company-funded, Consumer-directed Public Relations Campaign CLIENT: Council for Biotechnology Information, Washington, D.C. --Margaret Speich AGENCY: Fleishman Hillard Inc., Kansas City, Mo.--Colleen Parr MESSAGE: Increase awareness of messages and generate positive support for biotechnology. AUDIENCE: Opinion leaders--20 million college-educated, news-attentive adults MERIT: Hilmar Cheese Company Hilmar Cheese Company is a cheese and whey products manufacturer located in Hilmar, California. The privately-owned company has approximately 600 employees and specializes in the mass production of American cheese and cheddar. Vision Center/In-house NATIONAL FINALIST: New Holland North America / Maclay & Shoemaker Graphics and H.B. Fritz & Associates News or Feature Article CLIENT: Pioneer Hi-Bred International Inc., Johnston, Iowa--Julia Morrissey AGENCY: McCormick Company, Kansas City, Mo. --Gary Vincent MESSAGE: U.S. growers are positioned to take advantage of the value-added opportunities resulting from the changing food consumption demographics of America's aging baby boom generation. AUDIENCE: Pioneer GrowingPoint readers MERIT: Michigan Farm Bureau / In-house NATIONAL FINALISTS: Dairy Management Inc. / The Integer integer: see number; number theory Group John Deere / Osborn & Barr Communications Qualisoy / Osborn & Barr Communications Syngenta Crop Protection / Gibbs & Soell Inc. (2) Syngenta Professional Products / Trone Public Relations Merial / Bader Rutter & Associates Persuasive Writing Persuasive writing is used to convince the reader of the writer’s argument. This may involve persuading the reader to perform an action, or simply consist of an argument convincing the reader of the writer’s point of view. CLIENT: Altria Corporate Services Activities that combine or consolidate certain enterprise-wide needed support services, provided based on specialized knowledge, best practices, and technology to serve internal (and sometimes external) customers and business partners. Inc., Richmond, Va.--Katherine Trent AGENCY: Morgan&Myers, Milwaukee--Judy Rupnow MESSAGE: Increase awareness of the changing expectations of society on agriculture's customers, such as Altria; increase understanding of Altria's corporate commitment to engage with stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. ; and motivate AFGC AFGC Australian Food and Grocery Council AFGC American Forage and Grasslands Council (Elmhurst, Illinois) AFGC Autoflight Guidance Computer members to engage with stakeholders to address change and to find common ground through uncommon thinking, listening and collaboration. AUDIENCE: Attendees of the 2004 Conference of the American Forage forage Vegetable food, including corn and hay, of wild or domestic animals. Harvested, processed, and stored forage is called silage. Forage should be harvested in early maturity to avoid a decrease in protein and fibre content as crops mature. and Grassland grassland see grazing (2), pasture. Council, including university professors, agribusiness engineers, scientists, government agency representatives and members of the agricultural community MERIT: Dairy Management Inc. / The Integer Group NATIONAL FINALISTS: BASF / Brighton Agency Inc. Pioneer Hi-Bred International Inc. / McCormick Company (2) CHS / In-house United Soybean Board / Osborn & Barr Communications News Release CLIENT: Pfizer Animal Health, New York, N.Y.--Becky Teets AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--David Harding MESSAGE: Increase awareness of the economic value of deworming cattle in the spring; communicate benefits of Dectomax parasiticide par·a·sit·i·cide n. An agent or preparation used to destroy parasites. adj. Destructive to parasites. par for spring deworming; and position Pfizer technical service veterinarians as key opinion leaders in cattle health management. AUDIENCE: Cow/calf producers and stocker/backgrounders in the Western states, western Corn Belt Corn Belt, major agricultural region of the U.S. Midwest where corn acreage once exceeded that of any other crop. It is now commonly called the Feed Grains and Livestock Belt. states and Southern states Southern States U.S. Confederacy government of 11 Southern states that left the Union in 1860. [Am. Hist.: EB, III: 73] Dixie popular name for Southern states in U.S. and for song. [Am. Hist. MERIT: Syngenta Professional Products / Trone Public Relations NATIONAL FINALISTS: John Deere / Osborn & Barr Communications McCormick International USA / Two Rivers Two Rivers, city (1990 pop. 13,030), Manitowoc co., E Wis., on Lake Michigan at the mouth of the Twin River; inc. 1878. Two Rivers is closely associated with its twin city, Manitowoc, both of which are highly industrialized. Marketing Group Case IH / Morgan&Myers Dairy Management Inc. / The Integer Group Valent U.S.A. Corporation / archer>malmo Event--Single Day CLIENT: New York Beef Industry Council, Westmoreland, N.Y.--Lorell Walter AGENCY: In-house MESSAGE: Draw attention to New York's beef industry and position burgers as a nutritious, convenient and enjoyable food. AUDIENCE: Adults 25 to 54, especially men who are generally responsible for preparing grilled foods MERIT: Bruegger's Bakeries / Latorra, Paul & McCann NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications Syngenta Crop Protection / Gibbs & Soell Inc.--San Francisco Bayer CropScience / AdFarm Farmweld / Karen Bernick Marketing Communications BASF / Brighton Agency Inc. Mycogen Seeds / Bader Rutter & Associates Valent U.S.A. Corporation / archer>malmo Cattlemen's Beef Board & NCBA NCBA National Cattlemen's Beef Association NCBA North Carolina Bar Association NCBA National Cooperative Business Association NCBA North Carolina Biomedical Association NCBA National College of Business and Arts Federation of State Beef Councils / National Cattlemen's Beef Association Best of NAMA Event--More Than One Day CLIENT: Case IH, Racine, Wis.--Claudia Garber AGENCY: Morgan & Myers, Milwaukee--Ellen LaRose MESSAGE: To create awareness and excitement for full-scale Case IH entry into the subcompact sub·com·pact n. An automobile smaller than a compact. Noun 1. subcompact - a car smaller than a compact car subcompact car and compact tractor marketplace among both traditional ag and new non-traditional markets now served by Case IH and its dealer organizations, including hobby/lifestyle farmers, estate owners, nursery/landscape professionals and grounds management. AUDIENCE: Agriculture equipment editors; general-interest ag journalists; journalists serving the hobby/lifestyle/horse farming segment; journalists serving the professional landscape/nursery/grounds management segment; print and broadcast outlets MERIT: Cattlemen's Beef Board & National Cattlemen's Beef Association / Ketchum Inc. NATIONAL FINALISTS: BASF / Brighton Agency Inc. National Corn Growers Association / In-house Iowa Corn Promotion Board / The Meyocks Group Dairyland Seed / Charleston/Orwig Michelin North America Inc.--Agricultural Tires / Osborn & Barr Communications McCormick International USA / Two Rivers Marketing Group Company & Association Newsletters--Directed to Farmers, Ranchers & Growers CLIENT: Dow AgroSciences LLC, Indianapolis --Greg Gulp AGENCY: Bader Rutter & Associates, Brookfield, Wis. --Erik Johnson MESSAGE: Increase awareness, interest and understanding for PastureGard, Surmount sur·mount tr.v. sur·mount·ed, sur·mount·ing, sur·mounts 1. To overcome (an obstacle, for example); conquer. 2. To ascend to the top of; climb. 3. a. To place something above; top. and Grazon P+D herbicides, and the full line of Range & Pasture brush control products; maintain preference for Tordon 22K herbicide; and increase awareness about the benefits of pasture improvement. AUDIENCE: 50+-head beef-cow operations, the dealer/distribution channel, public land management agencies, land grant universities, county Extension agents and other centers of influence (circulation approximately 100,000) MERIT: ARM & HAMMER Animal Nutrition Group / Charleston|Orwig NATIONAL FINALISTS: Bayer CropScience / AdFarm Bayer CropScience / Rhea & Kaiser Marketing Communications Valent U.S.A. Corporation / archer>malmo National Cattlemen's Beef Association / In-house Syngenta Professional Products / Maxim Direct, A Trone Company Iowa Corn Growers Association / The Meyocks Group New Holland North America / H.B. Fritz & Associates and Toby Buckley Company & Association Newsletters--Directed to Dealers, Distributors, Sales Reps, Veterinarians, Etc. CLIENT: Pioneer Hi-Bred International Inc., Johnston, Iowa--Jerry Harrington AGENCY: McCormick Company, Kansas City, Mo. ---Alan Bell MESSAGE: Improves the professionalism of Pioneer sales representatives and dealers and provides information to better serve customers. AUDIENCE: Primary: sales representatives and dealers; Secondary: support staff of sales representatives and dealers MERIT: BASF / Brighton Agency Inc. NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications Agriliance LLC / Albarella Design New Holland North America / MDS MDS, n See temporomandibular pain-dysfunction syndrome. MDS 1 Maternal deprivation syndrome, see there 2 Myelodysplastic syndrome, see there Group Mycogen Seeds / Bader Rutter & Associates BASF Professional Vegetation Management / Winnercomm Inc. & Padilla Speer Beardsley Company & Association Magazine--External CLIENT: CHS-Land O'Lakes, Inver Grove Heights, Minn.--Steve Richter AGENCY: Colle+McVoy, Minneapolis--Cynthia Clanton MESSAGE: Help producers farm profitably by communicating timely, innovative trends and practices; position affiliated cooperatives as reliable sources of quality products, service and technology; promote the advantages of working with cooperative-owned businesses; and build a spirit of cooperative loyalty. AUDIENCE: 270,350 Class 1A farmers and ranchers and nearly 19,400 cooperative managers and directors in the 25 states encompassing the system's trade area. MERIT: BASF Professional Vegetation Management / Padilla Speer Beardsley Inc. NATIONAL FINALISTS: New Holland North America / Gary Martin & Toby Buckley Valmont Irrigation irrigation, in agriculture, artificial watering of the land. Although used chiefly in regions with annual rainfall of less than 20 in. (51 cm), it is also used in wetter areas to grow certain crops, e.g., rice. / In-house Case IH / Cygnus Business Media Cygnus Business Media is an American magazine publisher, internet information developer, exposition management provider and custom marketing services company. It was founded in 1966 with the initial acquisition of Photo Trade News, a magazine founded in 1937 which continues to American Farm Bureau Federation The American Farm Bureau Federation (AFBF) is a nonprofit, nonpartisan organization dedicated to promoting, protecting, and representing the interests of U.S. farmers. More than five million members in 50 states and Puerto Rico belong to the AFBF, making it the largest U.S. / In-house Company Publications--Internal CLIENT: CHS-Land O'Lakes, Inver Grove Heights, Minn.--Jessica Lamker AGENCY: Colle+McVoy, Minneapolis--Cynthia Clanton MESSAGE: Provide ideas and resources that promote local co-op growth, profitability, enhanced customer service and support for the benefits of a strong cooperative system. AUDIENCE: 18,000 general managers and elected directors of affiliated cooperatives in the 25-state service area MERIT: California Avocado Commission / Integrated Marketing Works NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications Agriliance LLC / Colle+McVoy Mycogen Seeds / Bader Rutter & Associates Company Publications--Annual Report CLIENT: West Central Cooperative, Ralston, Iowa--Sarah Dorman AGENCY: Innova Ideas & Solutions, Ames, Iowa MESSAGE: The Annual Report carries three main ideas--West Central was built on principles; the cooperative continues to grow because of its innovative ways; and the people it employs strengthen it. AUDIENCE: Primary: 3,500 farmer members; Secondary: business partners and potential investors MERIT: CHS-Land O'Lakes / Colle+McVoy NATIONAL FINALISTS: Case New Holland / Edelman Ag Processing Inc. / Swanson Russell Associates W.K. Kellogg Foundation Kellogg Foundation, philanthropic institution established (1930) at Battle Creek, Mich., by food manufacturer W. K. Kellogg (1860–1951). Kellogg eventually gave the institution a total of $47 million, and by 1990 its endowment had increased to more than $3. / Hickman + Associates Cattlemen's Beef Board / National Cattlemen's Beef Association Radio/Audio News CLIENT: Council for Biotechnology Information, Washington, D.C. AGENCY: Fleishman Hillard Inc., Kansas City, Mo.--Colleen Parr, John Dutcher, Lisa Brooks, Kate Ottinger MESSAGE: Create supportive opinions of biotechnology, its role in helping to alleviate world hunger and the effect of the European Union's reluctance to embrace technology. AUDIENCE: Policy makers, influencers and opinion leaders who listen to talk radio MERIT: BASF / Brighton Agency Inc. NATIONAL FINALISTS: Bayer CropScience Canada / AdFarm BASF / Brighton Agency Inc. Valent U.S.A. Corporation / archer>malmo Announcer: More farmers around the world are planting biotech crops because they are producing better harvests, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a delegation of international farmers who recently addressed a global biotech convention. And more hope to have access to them soon. Thierry de l'Escaille (tee-eh-ree de l'eskyaj), who heads the European Landowners Organization, says even farmers in Europe want the technology as a tool to improve incomes. Thierry de l'Escaille: "A lot of farmers are quite interested in growing biotech crops to help them stay profitable and competitive. Only farmers in Spain are planting biotech crops, but farmers there have added an average of $5 per acre to their profits while reducing pesticide sprays so it's easy to understand why farmers want access to this new technology." Announcer: l'Escaille says biotechnology can be a partial solution to the exodus of people, particularly promising young scientists from rural Europe. Television News CLIENT: Valent BioSciences Corporation, Libertyville, Ill.--Kathy Hartman AGENCY: archer>malmo, Memphis--Mike Butler MESSAGE: Encourage concerned citizens to call local government officials and/or mosquito abatement districts and ask that they use larvicides to prevent mosquitoes. AUDIENCE: General public, specifically the elderly and mothers with young children MERIT: United Soybean Board / Osborn & Barr and Baxter Communications NATIONAL FINALIST: Dairy Management Inc. / The Integer Group (2) Electronic Publication CLIENT: BASF, Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--Kaye Iftner AGENCY: Brighton Agency Inc., St. Louis--Dan Danford MESSAGE: Supplement field sales efforts to ensure BASF mind share, and increase affinity for BASF as a business partner and perception of the frequency and value of the BASF sales call. AUDIENCE: Target retailers who qualified through a previous telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. campaign, BASF business request and/or specific retailer opt-in requests MERIT: CHS-Land O'Lakes / Colle+McVoy NATIONAL FINALISTS: The National FFA FFA free fatty acids. Organization / The Sanders Group CHS-Land O'Lakes / Colle+McVoy Hilmar Cheese Company Visitor Center / In-house Syngenta Crop Protection / Gibbs & Soell Inc. (2) Web Site--Directed to Farmers, Growers & Ranchers CLIENT: Syngenta Crop Protection, Greensboro, N.C. --Mary DeMers AGENCY: Martin|Williams, Minneapolis--Cindy Mulcahy MESSAGE: Resource for growers to learn more about how they can troubleshoot pest problems on their potato crop, and to offer them a product solution regardless of the stage that their potatoes are in. AUDIENCE: U.S. potato growers MERIT: Pfizer Animal Health / Biggs|Gilmore Communications NATIONAL FINALISTS: BASF / Brighton Agency Inc. Pfizer Animal Health / Biggs|Gilmore Communications ARM & HAMMER Animal Nutrition Group / Charleston|Orwig Bayer CropScience / VML Syngenta Crop Protection / Martin|Williams Web Site--Educational Focus CLIENT: Pfizer Animal Health, New York, N.Y. AGENCY: Biggs|Gilmore Communications, Kalamazoo, Mich. --Staci Ainsworth MESSAGE: To create awareness of the damaging effects of parasites through a digital resource platform that provides brand information in a species-specific format. AUDIENCE: Pet owners (dog and cat) MERIT: Missouri State Fair The Missouri State Fair is the state fair for Missouri which has operated continuosuly since 1901 in Sedalia, Missouri. It lasts 11 days. It includes daily concerts, animals, homemade crafts, shows, and many food/lemonade stands. / Callis & Associates NATIONAL FINALISTS: Soyfoods Council / Morgan & Myers Pfizer Animal Health / Biggs|Gilmore Communications Valent BioSciences Corporation / archer>malmo Intranet Web Site CLIENT: Bayer CropScience, Research Triangle Park, N.C.--Stephanie Gable AGENCY: VML, Kansas City, Mo. --Doug Newman MESSAGE: Provide a high-level view of the tools and resources available from each discipline within the Marketing Services department. AUDIENCE: Primary: Bayer CropScience sales force; Secondary: Bayer CropScience product managers and marketing personnel MERIT: Golden Harvest / Corporate 3 Design Companion Animal Advertising Campaign CLIENT: Nestle Purina Pet Care, St. Louis--Pat Mullen AGENCY: Colle+McVoy, Minneapolis--Betsey Ruesink MESSAGE: New Purina Pro Plan canned formulas offer superior nutrition and palatability palatability (pal´  t so you can feel confident in recommending a canned food canned foodfood sterilized by heat in a closed, durable container such as tin and aluminum cans, flexible aluminum foil and thermoplastic containers including squeeze tubes. Technically, the processes used are highly efficient and used universally. . AUDIENCE: Veterinary professionals MERIT: Pfizer Animal Health / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: Nutrena / David & Associates (2) Tennessee Farmers Co-op / In-house Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) ACCO ACCO American College of Chiropractic Orthopedists ACCO Association of County Commissioners of Oklahoma ACCo American Cyanamid Company ACCO Adenoid Cystic Carcinoma Organization ACCO American Clip Company ACCO Assistant Central Control Officer Feeds / David & Associates AGWAY Feed and Nutrition / David & Associates Turf & Ornamental Advertising Campaign CLIENT: Bayer Environmental Science, Montvale, N.J.--Jim Fetter AGENCY: Colle+McVoy, Minneapolis--Dean Huff MESSAGE: Backed by Bayer means you get an extra measure of confidence that we've got your back. AUDIENCE: Golf course superintendents and lawn care professionals in the turf and ornamental business MERIT: Caterpillar Inc. / Rhea & Kaiser Marketing Communications NATIONAL FINALISTS: BASF Turf and Ornamental / Winnercomm Inc. Bayer Environmental Science / Colle+McVoy Caterpillar Inc. / Rhea & Kaiser Marketing Communications FMC Specialty Products Business / KFDunn & Associates Dow AgroSciences LLC / Bader Rutter & Associates Companion Animal Public Relations Campaign CLIENT: Nestle Purina Pet Care, St. Louis--Pat Mullen AGENCY: Colle+McVoy, Minneapolis--Mike Fryar MESSAGE: Increase veterinary clinic staff understanding of pet obesity and OM (Overweight Management); educate pet owners about pet obesity and its risks; and increase both clinic penetration and OM sales. AUDIENCE: Dog and cat owners, typically female age 18 to 54 with a household income of $50,000+; veterinarians and clinic technicians MERIT: Fort Dodge Fort Dodge, city (1990 pop. 25,894), seat of Webster co., central Iowa, on the Des Moines River; settled c.1846; inc. 1869. Fort Clarke was built on the site in 1850 and renamed Fort Dodge the following year. Animal Health / Latorra, Paul & McCann NATIONAL FINALIST: Merial / Bader Rutter & Associates (3) Turf & Ornamental Public Relations Campaign CLIENT: Caterpillar Inc., Peoria, Ill.-Jessica Nunley AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.-David Gutierrez MESSAGE: Drive Against Diabetes is a fund-raising campaign Noun 1. fund-raising campaign - a campaign to raise money for some cause fund-raising drive, fund-raising effort crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported to raise money and awareness to fight juvenile (type 1) diabetes. The campaign includes a cross-country tour featuring Sgt. Craig Schultz, a New York state corrections officer The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , driving a Cat[R] Skid Steer Loader A program routine that copies a program into memory for execution. more than 4,000 miles. AUDIENCE: General contractors, landscapers and general consumers MERIT: BASF / Padilla Speer Beardsley Inc. & Winnercomm Inc. NATIONAL FINALISTS: Dow AgroSciences LLC / Bader Rutter & Associates Bayer Environmental Science / Tierney Communications Companion Animal Print Advertising CLIENT: Pfizer Animal Health, New York, N.Y.--Dan Kramer AGENCY: Brown + Associates Inc., Chanhassen, Minn.--Sue Brown MESSAGE: Strongid C 2X rids your horse of internal parasites. AUDIENCE: Horse owners, trainers and breeders MERIT: Platinum Performance Inc. / Brown + Associates Inc. NATIONAL FINALISTS: Pfizer Animal Health / Rhea & Kaiser Marketing Communications (2) AGWAY Feed and Nutrition / David & Associates Southern States Cooperative Southern States Cooperative is a agricultural supply cooperative owned by more than 300,000 farmers primarily in the United States. Southern States Cooperative supplies farmers with feed, seed, fertilizer, farm supplies and fuel. Inc. / Barber Martin Advertising Tennessee Farmers Co-op / In-house Nutrena / David & Associates Wisconsin Equine equine Any member of the ungulate family Equidae, which includes the modern horses, zebras, and asses, all in the genus Equus, as well as more than 60 species known only from fossils. Equines descended from the dawn horse (see Eohippus). Clinic & Hospital / Charleston|Orwig Turf & Ornamental Print Advertising CLIENT: Caterpillar Inc., Peoria, Ill.--Jessica Nunley AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Fred Nichols MESSAGE: Caterpillar brings its world-renowned equipment expertise to compact equipment. By positioning CCE CCE Cornell Cooperative Extension CCE Corporate and Continuing Education CCE Coca-Cola Enterprises Inc. CCE Commission de Coopération Environnementale CCE Centre for Continuing Education CCE College of Continuing Education CCE Certified Computer Examiner as the next generation of Cat machines, we are strongly leveraging Caterpillar's quality reputation for making the best earthmoving equipment in the world. AUDIENCE: Landscapers MERIT: Syngenta Professional Products / Trone Public Relations NATIONAL FINALISTS: Caterpillar Inc. / Rhea & Kaiser Marketing Communications Bayer Environmental Science / Colle+McVoy (2) FMC Specialty Products Business / KFDunn & Associates (2) Vance Publishing Crop Division / Blasdel Cleaver Schwalbe Companion Animal Broadcast Advertising CLIENT: Pfizer Animal Health. New York, N.Y.--Liane Herman AGENCY: Rhea & Kaiser Marketing Communications, Naperville, Ill.--Diane Martin MESSAGE: Cats talking to Noun 1. talking to - a lengthy rebuke; "a good lecture was my father's idea of discipline"; "the teacher gave him a talking to" lecture, speech rebuke, reprehension, reprimand, reproof, reproval - an act or expression of criticism and censure; "he had to other cats asking them to unite for the good of feline feline of, or pertaining to, members of the family Felidae. See also cat. feline agranulocytosis see feline panleukopenia (below). feline actinic dermatitis see solar dermatitis. health care rights. The "Cats of the Revolution" are demanding that their owners help keep them healthy by visiting their veterinarians and asking for Revolution[R]. AUDIENCE: Women ages 18 to 49 who are cat owners and watch national cable networks MERIT: Southern States Cooperative Inc. / Barber Martin Advertising Turf & Ornamental Broadcast Advertising CLIENT: Bayer Environmental Science, Montvale, N.J.--Jim Fetter AGENCY: Colle+McVoy, Minneapolis--Dean Huff MESSAGE: At Bayer's NoFireAnts.com you'll find a revolutionary solution to fire ants in your yard. AUDIENCE: Southern homeowners frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: with their current fire ant control products MERIT: Caterpillar Inc. / Rhea & Kaiser Marketing Communications Announcer: OK. So you have a toothache Toothache Definition A toothache is any pain or soreness within or around a tooth, indicating inflammation and possible infection. Description A toothache may feel like a sharp pain or a dull ache. , you get it fixed. (Dentist's drill--"Oww") Six weeks later, you get it fixed again. (Dentist's drill--"Oww") And six weeks after that, you get it fixed again. (Dentist's drill--"Oww") Not getting the job done right the first time can be a real pain (Shrill dentist's drill--"Oww") The same goes for fire ant treatments. I bet you've tried all sorts of quick fixes against the little creeps. Maybe not hand grenades, but you felt like it, didn't you? Thankfully, you can get the job done right the first time. Your lawn care professional has something new from Bayer that's unlike any other fire ant treatment. Just one application of professional strength Top Choice will control fire ants on your lawn for a full year. And unlike temporary fixes that need several applications, Top Choice controls fire ants with a single application. BEST OF NAMA NATIONAL JUDGES Price Allan, Monty's Plant Food Alan Bell, McCormick Company Brad Bremer, BCM BCM Baylor College of Medicine BCM Become BCM Business Communications Manager (Nortel) BCM Broadcom Corporation BCM Business Continuity Management BCM Business Contact Manager (Microsoft) Public Relations Sue Brown, Brown + Associates Glenn Dawes, AdFarm Steve Engle, Woodruff Sweitzer Paige Fenstermaker, Agrestic A`gres´tic a. 1. Pertaining to fields or the country, in opposition to the city; rural; rustic; unpolished; uncouth. Adj. 1. Solutions & Innovations Mike Frederick, Bader Rutter & Associates Mark Gale Mark Gale (born May 7, 1976) is an Australian rules footballer. He played for both the Fremantle Football Club and the St. Kilda Football Club mainly as a wingman. , Charleston|Orwig Jim Haist, Rhea & Kaiser Marketing Communications Lori Howe, SOLUTIONS Inc. Jean Johnson, Farm Credit Services of Grand Fork Jon Miducki, Meister Media Worldwide Julie Orchard, Morgan&Myers Jon Peterson, Swanson Russell Associates Greg Smith Greg Smith may refer to:
Katie Stanhope stan·hope n. A light, open, horse-drawn carriage with one seat and two or four wheels. [After the Reverend Fitzroy Stanhope (1787-1864), British clergyman.] Noun 1. , John Deere Credit Rick Swartzel, Ben Weddle & Associates Special thanks to all the judges and companies that participated. |
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