Industry Experts Conclude: Azerity's Effective Price Management Solutions Drive Growth & Maximize Profit Margin; Azerity Software is the Key Ingredient for Manufacturers with a Complex Sales Organization or Process.

MILPITAS, Calif. -- Azerity, a leading provider of price and channel management software solutions for companies with complex sales processes, announced today that industry experts have concluded, effective global price management increases growth and drives more deals. Companies that have invested in PMPO (Price Management Price Optimization) have seen 10-20% in profit improvements, states the Yankee Group Report 2005.

Azerity's powerful rules engine connects salespeople with the information and functionality needed to close more deals. The Company's price and channel management solutions leverage a customer's investment in their back office systems (i.e. Oracle, SAP) by bringing information to the point of sale.

The analyst report, "The reason so many enterprises are seeing solid ROI associated with PMPO software implementations reflects the importance of determining the right price. The price of a company's product is critical. Being able to accurately change market price, update prices consistently throughout an organization, and figure what customers are willing to pay is critical. Even just a 2% or 3% ROI is millions of dollars, because you're directly affecting your profit margin." Kosin Huang, Program Manager, Yankee Group.

Azerity's customers in the semiconductor industry alone, make up the top 10% of the sector based on profitability and growth. Azerity's customers realized the need for an adaptable and scalable solution that would deliver advanced price management, unsurpassed visibility into channel activities, track opportunities from design to build, and much more.

Microchip Technology Inc. (NASDAQ:MCHP) recognized the need for a scalable price management solution that matched their business model and would enable a seamless growth process. The continued success and scalability of Microchip's sales growth campaign "Operation Relentless Growth" was enhanced by the adoption of Azerity Software. The solution was rolled out globally to both the direct sales organization as well as their large distribution partners. Azerity's software reduced Microchip's quote turn around time and enabled them to close more deals faster than ever before.

ON Semiconductor (Nasdaq: ONNN) needed to implement a process to avoid the "Doom Loop" quoting process that prevented their ability to execute a global pricing strategy, resulting in erosion of ASP's and lost business. "We were able to optimize global price management leading to an increase in revenue while protecting margins as we expanded our operations. We were able to provide accurate global pricing faster than ever before yielding a 49% increase in quote closures, and a 20% reduction in price erosion" according to George Stelling, Vice President Strategy.

SiGe Semiconductor, Inc. a leading global supplier of RF front-end solutions for next-generation wireless systems, was rapidly growing, and needed to rely on a proven ready-to-use sales execution solution that optimizes their overall business process and enables exponential growth. "We selected Azerity because it was the most comprehensive solution on the market and it has a template tailored for our industry," said Bill Haberlin, Chief Operating Officer. "The Azerity solution saved each sales member 5-10 hours each week by allowing our team to more efficiently manage data, produce real-time forecasts, and provide customers with accurate and timely responses to their pricing requests. We are looking forward to a long-term partnership with Azerity as we expand our operations and require measurement of key movements from opportunities to design wins."

About Azerity

Azerity(R) is the leading price and channel management solution that enables companies to successfully manage complex sales processes making every transaction more profitable. Azerity's powerful rules engine connects your salespeople with the information needed to make real time decisions to increase closer rates, improve margins, and drive sales collaboration.

Azerity allows you to leverage the data in your back office delivering critical information to the point of sale to close more deals, maintain higher margins, and increase customer satisfaction. The Company worldwide headquarters are located at 640 N. McCarthy Boulevard, Milpitas, CA 95035. The EMEA headquarters are located at 1464 Chemin de Vallauris, 06410 Biot, Sophia-Antipolis, France. For additional information about Azerity, visit www.azerity.com or call 408-324-2300.