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Industry Expert To Discuss How Companies Can Streamline Complex Financial Processes, Grow Their Businesses And Decrease Financial Risk.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--July 14, 2000

Presentation Addresses Operational and Financial Issues

Surrounding ASPs and Emerging Business Models

Robert O'Connor For the author of the same name see Robert O'Connor (author)

Robert O'Connor (born 22 January, 1986) is an Irish singer/songwriter. Musical beginnings
, Chief Executive Officer and President of SOFTRAX Corporation, an ASP and a leader in revenue management solutions, will discuss the importance of companies decreasing financial risk while increasing revenue. O'Connor will speak at the ITAA (Information Technology Association of America, Arlington, VA, www.itaa.org) Formerly the Association of Data Processing Service Organizations (ADAPSO). A membership organization founded in 1960 that defines performance standards, improves management methods and monitors government  Seminar Series in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA on July 17, 2000 from 9:45 A.M. to 10:15 A.M. (PDT PDT
abbr.
Pacific Daylight Time


PDT Pacific Daylight Time

PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del PacĂ­fico

PDT 
).

Highlights of O'Connor's presentation include:

--  Real world examples of companies adding new business models

--  What the SEC and Federal Accounting Standards Board (FASB) revenue
    recognition rules mean to a company's market valuation

--  How to use the six operational and financial benchmarks of new
    business models, such as an ASP, to propel a company to success


Robert O'Connor is a leading authority on revenue compliance solutions. Increasingly, software companies and ASPs are recognizing the need to comply with the SEC and FASB FASB

See: Financial Accounting Standards Board


FASB

See Financial Accounting Standards Board (FASB).
 regulations (such as SOP97-2 and 98-9). SOFTRAX is the leading provider of operational and financial solutions designed to ensure compliance with emerging standards. SOFTRAX is an active member of the ITAA, and members of the SOFTRAX management team serve on the ITAA executive committee. SOFTRAX also acted as a sponsor of a recent ITAA end-user ASP survey, believed to be the largest of its kind in the industry. For more information on O'Connor's presentation, visit http://www.softrax.com/news/events.asp.

About SOFTRAX Corporation

SOFTRAX is a leading provider of e-business infrastructure software and e-services. SOFTRAX supports rapidly growing software, service and Internet companies with a suite of applications focused on streamlining operations, financials and professional services automation See PSA. . These applications include SOFTRAX ASP, SOFTRAX Operations, SOFTRAX e-commerce, SOFTRAX Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  Application and SOFTRAX Financials products. Privately held, SOFTRAX Corporation is headquartered in Canton, Massachusetts. Further information is available by visiting the SOFTRAX Web site at http://www.SOFTRAX.com.

Products mentioned in this document are registered, trademarked, or service marked by their respective owners.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 14, 2000
Words:335
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