Indulge.com to Launch with a Multi-Million Dollar Ad Campaign; Arnell Group Creates their First Internet Campaign.NEW YORK--(BUSINESS WIRE)--Nov. 16, 1999-- On November 14th, Indulge.com (http://www.indulge.com), the first online specialty store Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" that redefines indulgence for the 21st Century, launches its site along with a multi-million dollar national advertising campaign. Indulge is the first online lifestyle brand delivering a combination of prestige beauty, style accessories, jewelry and a signature "Made to Indulge" collection, as well as customized Ultimate Indulge Experience Packages. The company's unique brand positioning will be communicated through an ambitious, high-impact advertising campaign created by Peter Arnell and his New York-based AG Worldwide. "My hope is that women like me relate and respond to the emotional context of the campaign," commented Cathy Taylor, co-founder of Indulge.com. "The visual images were created to encourage people to start thinking of on-line shopping as an experience of discovery and fulfillment." The "Everyday Indulgences" campaign breaks November 14th and runs through December 7th, with 28 full-page ads in The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , San Francisco Examiner The San Francisco Examiner is a U.S. daily newspaper. It has been published continuously in San Francisco, California, since the late 19th Century. History 19th century The beginning of the Examiner is a topic of some controversy. , Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , The Wall Street Journal, W, WWD WWD Women's Wear Daily (newspaper) WWD World Water Day (March 22nd) WWD Wastewater Discharge WWD Westward (weather reports) WWD Cape May, NJ United States and Industry Standard. On November 28th, five million 12-page magazine folios will be inserted into the full circulation runs of The New York Times Magazine, Los Angeles Times Magazine, San Francisco Examiner Magazine, Chicago Tribune Magazine. The 11x12 magazine folios will also be used as a direct mail piece in key cities. The brand creative depicts everyday indulgences through a stunning collection of evocative black-and-white photographs that illustrate genuine moments of gratification. The copy is in first person, humanizing the messages while beginning a personal dialogue with consumers. In Phase II, Indulge will continue the momentum behind their campaign with an aggressive media strategy to solidify "Indulge" as a well-recognized brand name. "It's not often that we get a chance to position a strong campaign around such a compelling name," states Peter Arnell, Chairman and Executive Creative Director of AG Worldwide and Indulge equity partner. "The tag name tag name - generic identifier - indulge - gives us the excellent opportunity to explore all the incredible connotations that comes along with it." Indulge is at the forefront of creating a new breed of e-commerce sites. This premier e-commerce destination offers an emotional context and the allure of a life enhancing experience, in addition to products and information. Indulge.com Advertising Campaign: Campaign title: "Everyday Indulgences" Agency: AG Worldwide Executive Creative Director: Peter Arnell Photographer: Peter Arnell For additional screen shots, folio inserts or jpeg files, please contact Denise Von Luft or Micole Schultz at LaForce & Stevens, 212/242-9353 ext. 160/120. About Indulge.com: The Indulge.com mission is to be the premiere on-line `specialty store' and destination of choice for savvy consumers by providing the most unique and satisfying shopping experience; and the products and services that fulfill their desire for style, beauty and everyday indulgences. Indulge.com is a lifestyle culture brand dedicated to the pursuit of the world's best feel-good products and services. It is a brand that closes the gap between indulgent gratification and guilt-free, rationalized purchasing by focusing on the accessible, simple indulgence. It values detail, nuance and the unexpected touch - those qualities that elevate a product from a basic to that of a basic luxury. Indulge.com celebrates everyone's desire to indulge and supports this notion with the appropriate product and services base. About AG (Arnell Group): AG Worldwide is a full-service branding, marketing and advertising company based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and operating internationally from Europe and Japan. Peter Arnell has been called a "marketing guru". He developed critically acclaimed marketing based strategic alliances between entertainment, sports and corporate marketing entities including Samsung, Hanes, Fila and Ray Ban. Peter Arnell is the creative force and visionary behind high profile advertising and branding programs such as DKNY DKNY Donna Karan New York and Samsung. Among select key clients for whom Arnell Group have developed marketing, advertising, and design programs are: Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. America, Samsung Telecommunications America, Samsung Global Image Advertising, Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951 in Elmira, New York) is a world-famous American fashion designer and creator of the eponymous "Tommy Hilfiger" and "Tommy" brands. Biography Hilfiger was born March 24, 1951 and raised in Elmira, New York. , Hanes Hosiery, Movado, Ray Ban, Chanel, Banana Republic/ The Gap, Marui Department Stores, Japan and Progressive Insurance. |
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