Individual Software Inc. Files Lawsuit Against Nova Development for False Advertising and Unfair Competition.
Business Editors & High-Tech Writers
PLEASANTON, Calif.--(BUSINESS WIRE)--April 11, 2001
Individual Software Inc. (Individual Software), a leading developer and publisher of personal productivity and educational software, has filed a lawsuit against Nova Development Corporation (Nova), a competitor in the resume software market.
In the lawsuit, Individual Software alleges that Nova has engaged in deceptive de·cep·tive
Deceptive or tending to deceive.
de·ceptive·ness n. and misleading advertising with its version 9 release of WinWay Resume Deluxe de·luxe also de luxe
Particularly elegant and luxurious; sumptuous: deluxe accommodations; a de luxe automobile.
adv. . Its suit is based in part on Nova's marketing claim that its software searches more than 7 million job openings, which Individual Software contends is inaccurate and misleading. It is Individual Software's belief that this marketing claim was designed to unseat the leader of the market and the innovator of online job searching features using a CD-ROM CD-ROM: see compact disc.
in full compact disc read-only memory
Type of computer storage medium that is read optically (e.g., by a laser). software product, Individual Software's ResumeMaker(TM) Deluxe 2001 Version 8.
Also of serious concern to Individual Software, as alleged in the lawsuit, is Nova's claim that WinWay Resume Deluxe is the "No. 1 Choice." According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. PC Data, Individual Software's ResumeMaker has been the best-selling best·sell·er also best seller
A product, such as a book, that is among those sold in the largest numbers.
best resume software based on dollar sales since 1999. Individual Software asserts, based on independent industry published reports, that its current ResumeMaker product is the No. 1 choice, not Nova's product.
Another calculated attempt to mislead mis·lead
tr.v. mis·led , mis·lead·ing, mis·leads
1. To lead in the wrong direction.
2. To lead into error of thought or action, especially by intentionally deceiving. See Synonyms at deceive. consumers, as alleged in the lawsuit, is Nova's promotion that its WinWay Resume Deluxe product is "NEW! VERSION 9." The last product was released as version 6, and the version released prior to that was version 4. This marketing strategy of jumping version numbers is directly aimed at ResumeMaker, currently at version 8, which has been increasing its version numbers by one with each new release. Individual Software alleges that Nova's decision to skip version numbers is calculated to mislead consumers into believing that Nova's product has been updated more than Individual Software's ResumeMaker product, which is not true.
"The false and misleading statements made on the WinWay Resume packages with each new release have a disturbing pattern and cannot be left unchecked," said Jo-L Hendrickson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Individual Software. "This type of advertising and marketing causes confusion and frustration for consumers and damages Nova's competitors unfairly. We were forced to take action because Nova was unwilling to voluntarily make changes to the package of its new WinWay Resume Version 9 to address our concerns."
Individual Software entered the market for resume creation software in 1989, three years before the first WinWay Resume software appeared. Individual Software's ResumeMaker Deluxe Edition was the first product to use leading-edge technologies to offer job seekers job seeker also job·seek·er
One who seeks employment. powerful new features for creating professional resumes and using the Internet for searching for jobs, posting resumes to the World Wide Web and applying for jobs online.
Since its inception in 1981, Individual Software Inc. has demonstrated repeatedly its corporate mission of bringing original and innovative solutions to the market. The company's line of more than 60 titles includes ResumeMaker, Typing Instructor Deluxe, AnyTime Deluxe, the Professor Teaches Series, the Quick & Easy Series, and the Individual Training Series for network and intranet-deliverable corporate computer-based training See CBT.
(application) Computer-Based Training - (CBT) Training (of humans) done by interaction with a computer. The programs and data used in CBT are known as "courseware." (CBT (Computer-Based Training) Using the computer for training and instruction. CBT programs are called "courseware" and provide interactive training sessions for all disciplines. ). Individual Software also recently introduced ResumeMaker.com and eLearningToday.com, software services available to consumers and corporations on the Internet.
Individual Software's World Wide Web address is http://www.individualsoftware.com.
To receive an Editor Review copy of ResumeMaker Deluxe 2001 Version 8, please e-mail your request to email@example.com.