Indigo and Pageflex Announce Variable Data Printing Initiative.MAASTRICHT, Netherlands--(BUSINESS WIRE)--Dec. 6, 1999-- Indigo N.V. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :INDG) and Pageflex, Inc., a division of Bitstream Inc. (NASDAQ: BITS), have embarked an initiative that will see the two companies cooperatively marketing their solutions for personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. communication. Pageflex Mpower is an integrated suite of software applications that gives enterprise organizations and digital printing service providers the ability to design and produce customized database or internet-driven marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales on demand. Mpower enables these organizations to transcend the limitations of "one size fits all" communications by tailoring messages to an audience, whether that's a group or a single individual. Even for a complex project, Mpower can assemble it dynamically and deliver it instantly in print, PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. , or via the Web. Pageflex Mpower operates as a front-end to Indigo's TurboStream and UltraStream presses and offers a very high level of functionality for heavy-duty personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. applications, such as those involving complex designs or personalization formula, large databases and multiple clients. Mpower complements Indigo's own tools, Yours Truly Designer and Yours Truly Express, and serves for the higher-end personalization projects. Indigo print providers can output the personalized print on-demand on Indigo's TurboStream-based Digital Offset Color presses See offset press. . Mpower uses Indigo's proprietary language to communicate with the TurboStream press, making full use of the TurboStream's powerful RIP and ability to re-use images and backgrounds without re-RIPping. David Leshem, Corporate Vice President of Business and Product Management at Indigo, comments, 'This co-operation reflects Indigo's open architecture strategy, utilizing the best available products to meet our customer's needs. By teaming up with Pageflex, and interfacing to Mpower, we enable Indigo users to help their customers to maximize response rates or build relationships using very advanced personalized communications.' Paul Trevithick This article is and to meet Wikipedia's , may require a , wikifying and categorization. Please discuss this issue on the talk page or [ replace this tag] with a . This article has been tagged since March 2007. , President of Pageflex, comments: `We are very pleased to cooperate with Indigo. We believe that the combination of Mpower from Pageflex, and Indigo's powerful embedded Inserted into. See embedded system. personalization and offset-like high-quality digital printing, will be very successful in the marketplace.' Mpower software gathers customer interest and preference information from a web form or database, then dynamically selects and includes the most relevant information for each customer. These variable data components are then flowed into a flexible template on the fly, and the resulting customized output can be printed on an Indigo Digital Offset Color press - on demand. Features such as flexible containers and sophisticated data workflow mean that as the volume and focus of personalized content changes from one page to the next, the Mpower template can accommodate it seamlessly within the page design. In conjunction with an Indigo press, the Mpower solution enables printers to become full service bureaux, offering corporate users the opportunity to increase sales and build lasting relationships with customers using advanced personalized communications. Financial institutions, insurance companies, health-care organizations, retailers and manufacturers are all likely to use such marketing solutions in the future. As a co-marketing partner, Pageflex will work with Indigo on trade show and conference participation, cooperative marketing programs, and joint sales-related activities. For an online demo of Pageflex Mpower, visit www.pageflexinc.com Pageflex, Inc. Pageflex, Inc., which was established as a wholly-owned subsidiary of Bitstream in 1999, develops, markets and supports on-demand marketing software and related technology. Driven by the profile of a particular target customer, on-demand marketing involves the automatic production of customized business marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. such as datasheets and brochures directly from XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. text and graphics data stored in web servers and/or databases. Flexible templates based on page design rules that ensure the generated PostScript The de facto standard page description language (PDL) in the graphics arts industry as well as in commercial printing. Developed by Adobe, many printers and most imagesetters support PostScript by having a built-in PostScript interpreter. or PDF documents meet high stylistic sty·lis·tic adj. Of or relating to style, especially literary style. sty·lis  ti·cal·ly adv. quality standards. Pageflex also licenses its underlying NuDoc(TM) XML-based composition engine on an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and basis to independent software vendors. For more information on Pageflex and its products, visit the company on the World Wide Web at http://www.pageflexinc.com. (NASDAQ:BITS, http://www.bitstream.com) Pageflex, Pageflex Mpower, and NuDoc are trademarks of Pageflex, Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners. Indigo Indigo N.V. (www.indigonet.com), the leader in digital color, markets its products in over 40 countries. Indigo is headquartered in the Netherlands, with R&D and manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations. in Israel. Indigo's Digital Offset Color technology combines the quality of ink-based offset printing with the performance advantages of electronic imaging. Its products, including its proprietary ElectroInk, provide solutions for the commercial and industrial printing markets. Indigo, TurboStream, UltraStream, Yours Truly Designer, Yours Truly Express, ElectroInk and Digital Offset Color are trademarks or registered trademarks of Indigo N.V. All other trademarks or registered trademarks are the property of their respective owners. |
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