Indianapolis Motor Speedway and Action Performance Announce Comprehensive Worldwide Licensing Agreement.INDIANAPOLIS--(BUSINESS WIRE)--Nov. 8, 1999-- Action Performance Named Key Strategic Licensing Partner For U.S. Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. , Indy 500, and Brickyard 400 Indianapolis Motor Speedway Indianapolis Motor Speedway, located in Speedway, Indiana (a separate town completely surrounded by Indianapolis) in the United States, is the second-oldest Properties (IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. ) and Action Performance Companies Inc. (Nasdaq: ACTN ACTN Action ACTN Acetone ) Monday announced a major four-year agreement establishing Action Performance as the premier licensing partner for the Indianapolis Motor Speedway, the world's greatest racing destination. The agreement grants Action exclusive and nonexclusive rights to produce die-cast cars, apparel, souvenirs and related merchandise for all major racing events at Indianapolis Motor Speedway, including the inaugural United States Grand Prix This article is about the Formula One race. For the motorcycle race, see United States motorcycle Grand Prix. The United States Grand Prix is a motor race which has been run on and off since 1908, when it was known as the American Grand Prize. at Indianapolis Formula One race, the Indianapolis 500, the Brickyard 400, as well as rights to Indy Racing League The Indy Racing League, better known as IRL, is the sanctioning body of a predominantly American based open-wheel racing series. The League consists of two series, the premiere IndyCar Series teams and drivers represented by IMS Properties. "Action Performance is the premier motorsports merchandising company in the world, and IMS is the worldwide leader in motorsports entertainment," said Tony George, president, Indianapolis Motor Speedway. "This partnership allows both companies to maximize their marketing strengths and capitalize on the global popularity of racing." As part of the agreement, Action Performance will assume a lead role in the global marketing activation of the inaugural United States Grand Prix, to be held at Indianapolis Motor Speedway on Sept. 24, 2000. Action will implement a comprehensive merchandising program around the event, including the design and creation of the United States Grand Prix event car, which will be offered on-site at Indianapolis Motor Speedway in 1:18, 1:43, and 1:64-scales exclusively from Action. In addition, the agreement grants Action rights to produce United States Grand Prix die-cast cars and merchandise for the retail channel. "Indianapolis Motor Speedway is hallowed ground in the world of motorsports, and we are excited about working with IMS Properties to bring the unique excitement of these marquee races to motorsports fans everywhere," said Fred W. Wagenhals, chairman, president, and chief executive officer of Action Performance Companies. "This agreement is another major example of Action Performance's strategic commitment to all forms of motorsports worldwide." The agreement also grants Action rights to produce die-casts, apparel and other merchandise for legendary Indy champions such as Arie Luyendyk, former IRL 1. (jargon, chat) IRL - In real life. Generally synonymous with f2f. 2. (language, robotics) IRL - Industrial Robot Language. champion and current NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. favorite Tony Stewart, and current IRL standouts Scott Sharp, Greg Ray, Eddie Cheever, Scott Goodyear, and other teams and drivers represented by IMS Properties. Action also is granted rights to produce a 1:18-scale Indianapolis 500 event car in 2000, with exclusive rights for the event car beginning in 2001. As part of the agreement, Action also gains additional die-cast and merchandising rights for the Brickyard 400, one of NASCAR's premier racing events. The Indianapolis Motor Speedway is home to the two largest, single-day sporting events in the world - the Indianapolis 500 and the Brickyard 400. In 2000 it could be host to the third largest, single-day sporting event in the world when Formula One returns to this country for the United States Grand Prix at Indianapolis. IMS also owns the Walt Disney World Speedway Walt Disney World Speedway is a racing facility located in Bay Lake, Florida on the grounds of the Walt Disney World resort, near Orlando. It was built in 1995 by IMS Events, Inc. , where the Indy Racing League annually kicks off its season, and is a partner with International Speedway Corp. in the construction of a new Chicago-area track which will open in 2001. Action Performance Companies Inc., is the leader in the design, marketing, promotion and distribution of licensed motorsports merchandise. Its products include a broad range of motorsports-related die-cast car replica collectibles, apparel, souvenirs, and other memorabilia. The company markets and distributes products through a variety of channels, including the 170,000-member Racing Collectables Club of America (RCCA RCCA Root Cause and Corrective Action (to prevent the recurrence of a defect by eliminating its cause) RCCA Rural Community College Alliance RCCA Roller Coaster Corporation of America RCCA Rod Cluster Control Assembly ), online through SpeedMall at goracing.com, trackside track·side n. The area near a track, especially a racetrack. at racing events, mass retail department stores, and a worldwide network of wholesale distributors and specialty dealers. Attention Photo Editors: If you would like a visual to illustrate this story, please call 602/337-3617 with your e-mail or mailing address. |
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