Indiana Online Driver's License Renewals ''Going Through the Roof'' Due to Effective Marketing.INDIANAPOLIS -- Online driver's license Noun 1. driver's license - a license authorizing the bearer to drive a motor vehicle driver's licence, driving licence, driving license license, permit, licence - a legal document giving official permission to do something renewals have quickly become one of Indiana's most popular eGovernment services, thanks to a new marketing campaign. Last October, the Bureau of Motor Vehicles began mailing postcards to drivers about 60 days before their licenses expire that encouraged renewals through accessIndiana (www.IN.gov), the state's official Web site. In the two months after the mailings started, more than 10,000 license renewals were processed online -- a 140 percent increase over the previous year. "Clearly, we've found another innovative way to serve the needs of our customers," said Mary L. DePrez, Commissioner of the Indiana Bureau of Motor Vehicles. "Online renewals are going through the roof. We're hearing from many customers who didn't know they could renew driver's licenses online, not just vehicle registrations. They love the option of making secure transactions over the Internet. There's an added bonus, too, because more people using the online service means shorter lines at license branches, which reduces waiting time for customers." The postcard reminder campaign was created through a partnership between accessIndiana and the BMV BMV Bolsa Mexicana de Valores BMV Bureau of Motor Vehicles BMV Bundesministerium für Verkehr (German: Federal Ministry of Transport) BMV Below Market Value BMV Brome Mosaic Virus BMV Bedside Medication Verification . An online survey of more than 2,000 citizens who used the Internet for BMV transactions revealed widespread satisfaction with Indiana's eGovernment services: --A majority of those who recently renewed driver's licenses online learned of the service through the postcard notices. --Customers rate the service 4.9 on a scale of one to five for being convenient, timely and easy to use. --97 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. would highly recommend the service to others. About accessIndiana accessIndiana is the official Web portal See portal. for the state of Indiana (www.IN.gov). accessIndiana's services are developed and maintained by Indiana Interactive, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of eGovernment firm NIC (1) (Network Interface Card) See network adapter. See also InterNIC. (2) (New Internet Computer) An earlier Linux-based computer from The New Internet Computer Company (NICC), Palo Alto, CA. (Nasdaq:EGOV). About NIC NIC manages more eGovernment services than any provider in the world. The company helps government communicate more effectively with citizens and businesses by putting essential services online. NIC provides eGovernment solutions for 1,500 state and local agencies that serve more than 51 million people in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Additional information is available at www.nicusa.com. |
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