Independent retailers dissatisfied with suppliers. (Partnerships).

* Partnerships are crucial in the food-distribution system. Retailers must work with wholesalers, distributors and suppliers to satisfy their customers' needs. Unfortunately, sometimes the partnerships aren't as good as they could be; at least that's what independent retailers are saying.

In the 2003 National Grocers Association Marketing Survey, 250 independent retailers shared their thoughts about day-to-day operations.

When it comes to merchandising coverage from their supplier partners, independent retailers believe they are not getting enough support. The majority of respondents describe the amount of sales and merchandising coverage they receive from their manufacturer partners as unacceptable. Unfortunately, 89 percent of respondents don't believe that situation will improve.

In order for the food system to operate smoothly, this relationship needs to improve.

2003 retail coverage

Which word most accurately describes your current
retail store sales/merchandising coverage from
manufacturers?

UNACCEPTABLE   53%
ACCEPTABLE     32%
GOOD           15%