Incredible Universe opens in Charlotte Market.
At 185,000 square feet, Incredible Universe is the largest consumer electronics and entertainment store in the world. Located at 11425 Carolina Place Parkway in Pineville, the new gigastore is the first location in North Carolina and the 9th location opened nationwide this year.
Tandy Corporation Chairman and CEO John V. Roach said, "We have achieved our goal to open nine new Incredible Universe locations this year, and will continue to aggressively expand the most exciting retail concept in America today to other major markets next year."
Incredible Universe has an unmatchable reputation for selection, value and fun. Under one roof, Incredible Universe has more than 85,000 name-brand products including televisions, VCRs, camcorders, computers, software, video games, autosound, home audio, personal electronic items, music and movie titles, home appliances, and more. Product displays are inviting and interactive, and guests (or customers) are encouraged to "please play with the merchandise."
The environment inside Incredible Universe is action-packed with on-going promotions, events and attractions. The gigastore has a disc jockey that entertains guests with music and multimedia shows on a giant-screen video display, and a sing-along Karaoke Studio where guests can record and "star" in their own music videos. Guests can also test their skills at Virtual Reality and other computer games.
Incredible Universe has an in-store McDonald's restaurant and KidzView, a supervised children's play area filled with the latest electronic toys and games for ages three-nine. Other attractions include a computer-equipped Kitchen Design Center, a Computer Upgrade Center, and a Financial Center for immediate credit applications to qualified shoppers.
Often compared to an electronics trade "show" because of its excitement and cutting-edge product selection, Incredible Universe has four state-of-the-art Multimedia Rooms with video teleconferencing, full motion video, personal computers, home theater systems and DSS (Digital Satellite System) technology.
The newest creation in the Universe is a multimedia "library" with more than 2,500 different CD-ROM software titles.
Beyond selection and value, more than 350 Incredible Universe cast members (employees) spend at least 10 percent of their time in product and customer service training classes at the store's "Incredible University." The cast members in this non-commissioned sales environment provide extraordinary information, demonstration and service to the customer.
Typical Incredible Universe gigastores generate approximately $55-$65 million in annual sales in their first full year; mature locations may record as much as $80-$100 million in annual sales.
Incredible Universe operates 17 gigastores in the metropolitan markets of Miami, Fort Lauderdale, Denver, Phoenix, Dallas/Fort Worth (2), Sacramento, Seattle, Portland, Salt Lake City, Columbus, Houston, Indianapolis, San Diego, Charlotte, Washington, D.C., and Long Island, N.Y. Four additional locations are planned for 1996 in New Jersey, Georgia and Illinois (2).
Incredible Universe is a division of Tandy Corporation, a major retailer of consumer electronics and personal computers. -0- NOTE: Incredible Universe is a registered trademark of Tandy Corporation.
CONTACT: Incredible Universe
Fran McGehee, 817/390-3487