Increasing Need to Improve Patient Care and Reduce Medical Errors to Boost European CPOE Markets.

LONDON -- Computerised physician order entry systems (CPOE) vendors in Europe face the challenge of implementing technologically advanced solutions in a constantly evolving healthcare environment. However, the rising rate at which regions are adopting healthcare IT is set to sustain market growth, as key decision makers increasingly look to CPOE as a means to reduce medical errors, avoid adverse drug effects and improve patient care.

New analysis from Frost & Sullivan (http://www.healthcareIT.frost.com), European Computerised Physician Order Entry Systems (CPOE) Markets, finds that the market earned revenues of USD 42.2 million in 2006 and estimates this to reach USD 82.8 billion in 2013.

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"The evolution of the healthcare environment has led providers to believe that an integrated work culture could enhance patient safety, reduce recuperation periods, increase medication effectiveness while boosting overall financial health," notes Frost & Sullivan Senior Research Analyst Kiran John. "CPOE has the capability to provide these values."

The heightened need to provide better quality care in a cost-effective manner has led to the development of several administrative and clinical tools. Here, CPOE solutions have the ability to prevent medical errors by providing clinical decision support during the prescription process.

"CPOE has the ability to reduce or avoid medication errors by completely automating the process by relying on robust clinical workflows," adds Mr. John. "The system provides decision support at various points of care, regularises workflows, and makes use of digital data. As a result, CPOE installations have surged as primary and secondary care centres increasingly recognise the benefits of these systems."

Despite growing awareness about its advantages, there remains some scepticism about CPOE being too invasive.

"CPOE is an exceptional solution, with the power to really make a difference in the healthcare arena," says Mr. John. "The problem is that it is quite invasive and, therefore, requires the presence of other key solutions for it to really have a positive affect."

Moreover, there are lingering concerns over CPOE-driven workflows; not all health professionals agree on its benefits, as it changes key workflows and is perceived to reduce flexibility in operation. These trends suggest that the vendor community will need to spend more time training users and further customising their products.

Care delivery centers are gradually beginning to realise the ability of CPOE to reduce medical errors. If CPOE is implemented as a clerical solution that merely sends and receives requests without intelligence, its value addition will be quite limited. However, the rising need to curtail health costs, improve the effectiveness of medications, and enhance patient safety has led to the demand for decision support -an area where CPOE solutions will prove invaluable.

European Computerised Physician Order Entry Systems (CPOE) Markets is part of the Healthcare & Life Sciences IT Growth Partnership Services, which also includes research in the following markets: European Electronic Medical Records, Healthcare IT Platforms, Patient Administration Systems in Europe, Clinical Decision Support Systems Markets in Europe, European Patient E-Booking, and Healthcare Smart Cards Systems in Europe. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.

European Computerised Physician Order Entry Systems (CPOE) Markets

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