In-Depth Market Assessment on Residential and Commercial Roofing by Principia Partners.EXTON, Pa. -- Although the general economic climate for residential building and construction has softened over the past several months, there continues to be significant market dynamics in the roofing industry. The roofing industry is witnessing evolving material technologies, changes in product aesthetics and function, consolidation of distribution channels, and competitive pressures in pricing. A new market study by Principia prin·cip·i·um n. pl. prin·cip·i·a A principle, especially a basic one. [Latin pr  ncipium; see principle.] Partners will provide fresh clarity
and crucial insights on the residential and commercial markets for roof
coverings in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The study will focus on all major types of
roofing materials, including asphalt, metal, clay and concrete tile,
slate, shake, polymer composite, single ply (mathematics, data) ply - 1. Of a node in a tree, the number of branches between that node and the root.2. Of a tree, the maximum ply of any of its nodes. (PVC PVC: see polyvinyl chloride. PVC in full polyvinyl chloride Synthetic resin, an organic polymer made by treating vinyl chloride monomers with a peroxide. and EPDM EPDM Ethylene-Propylene-Diene-Monomer EPDM Enterprise Product Data Management EPDM Ethylene Propylene Dimonomer (industrial/commercial piping/plumbing components) EPDM Engineering Product Data Management ), and reflective or "cool roofs". The report will also distinguish between new roofing and re-roofing applications. Jim Morton, a Senior Partner at Principia explains "We are very excited about conducting this in-depth study. There are many business issues to thoroughly analyze. For example, in residential markets, asphalt shingles An asphalt shingle is a type of roof shingle. They are one of the most widely used roofing covers due to the fact that they are relatively inexpensive and fairly simple to install. dominate with over 60 percent of total roofing area installed, representing a wholesale market value nearing $8 billion. Even with new residential construction slowing, there is a stream of new roofing products, including architectural asphalt shingles, a wide range of polymer composite slate, shake and tile products. Another example is building-integrated photovoltaic Building-integrated photovoltaics (BIPV) are increasingly incorporated into new domestic and industrial buildings as a principal or ancillary source of electrical power,[1] and are one of the fastest growing segments of the photovoltaic industry. roofing panels, which benefit from California's $3 billion subsidy for solar power over the next decade." Principia's study will examine asphalt roofing products as well as the original incumbents - cedar shake, natural slate and clay tile - the other major materials used for residential roofing in North America. In commercial roofing, the once dominant hot asphalt built-up-roof accounts for only about 15% of today's commercial roofing market, and is often replaced by alternative roofing systems when re-roofing is required. An example of alternative roofing emerging is green roofs or garden roofs which feature leakproof membranes, low-weight soils, and carefully researched mixes of plants to mitigate the urban heat island An urban heat island (UHI) is a metropolitan area which is significantly warmer than its surroundings. The temperature difference usually is larger at night than during the day and larger in winter than in summer, and is most apparent when winds are weak. effect when asphalt gets extremely hot, leading to higher urban temperatures. Today EPDM single ply holds 30% of the commercial new roofing market, with a range of alternative materials also increasing share. These include modified bitumen bitumen (bĭty  `mən) a generic term referring to flammable, brown or black mixtures of tarlike hydrocarbons, derived naturally or by distillation from petroleum. , thermoplastic olefins ThermoPlastic Olefin (TPO) is a trade name that refers to polymer/filler blends usually consisting of some fraction of PP (polypropylene), PE (polyethylene), BCPP (block copolymer polypropylene), rubber, and a reinforcing filler. , metal, PVC single
ply, and spray polyurethane foam Noun 1. polyurethane foam - a foam made by adding water to polyurethane plasticspolyfoam polyurethan, polyurethane - any of various polymers containing the urethane radical; a wide variety of synthetic forms are made and used as adhesives or plastics or systems. These systems have grown their share based on user experience and roofing performance results over the past two decades. Mr. Morton continues "This study will serve as an important baseline analysis for forecasting and business planning purposes by existing and new industry participants. Using 2006 as the baseline, the study will analyze the drivers and trends of the residential and commercial roofing markets by region, distribution channel, market segment and material type, and will provide forecasts covering the next five years." The study will provide insights into current and future products and competitive positioning, and will help companies anticipate unmet customer needs. Key issues to be addressed include: * Changing trends in product substitution * Channels of distribution to key markets and regions * Shifts in market share among producers within each major material segment * Supplier strategies and approaches to market Results of the report will provide subscribers with critical market data and analyses essential for planning purposes including: * Up-to-date assessment of the residential and commercial roofing markets * Assessment of the major roofing products * Identified product development needs and channel opportunities * Market share review for roofing producers * Profiles of over 30 companies active in the business * Strategic insights into this dynamic industry Principia Partners is a leading international strategy consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , and has extensive experience in building products and plastics industries. In particular, the Firm has closely monitored the market for building products over the past 10 years through various research efforts. For more information, visit the Industry Reports section of the Publishing portion of the company's web site at www.PrincipiaConsulting.com. A prospectus of this study is also available by calling Jim Morton at 800/378-8330, extension 239. |
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