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In the Latest Issue of Context, Scott McNealy Talks About Tough Times, Great Leaders, and the Benefits of Downturns; Magazine Names 'The Context 100s': The New Market Leaders and the Biggest Gainers in the Economic Slowdown.



CHICAGO -- Despite a tough economic environment, Sun Microsystems' Chief Executive Scott McNealy Scott McNealy (born November 13, 1954 in Columbus, Indiana) was the Chairman of Sun Microsystems, the computer technology company he co-founded in 1982 along with Vinod Khosla, Bill Joy, and Andy Bechtolsheim.  focuses on the bright side. "Marginal players disappear," he says in an interview in the latest issue of Context.

Competitors that caused real problems a year and a half ago have crashed and burned, he says. "Now only Microsoft and IBM Many people are too new to the computer industry to remember that IBM once occupied the lofty position that Microsoft currently enjoys. Today, it's a Microsoft versus The Rest of the World computer industry. Yesterday, it was IBM versus everybody else.  are left. I'll take that any day."

McNealy acknowledges that it's not easy to lead a company during a downturn. "You need to be a great leader all day, every day." He advises going against the norm.

"When times are tough, you don't need to beat on people....So right now, my leading consists mostly of cheerleading The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 ... telling people how great they're doing." In fact, McNealy says, it's possible to "build loyalty in difficult times, even though you have to make some tough decisions."

The new issue of Context, a publication of DiamondCluster International , also features the inaugural publication of "The Context 100s" -- a listing of the world's "100 New Market Leaders" (those holding the strongest competitive positions over the past five years) and the "100 Biggest Gainers" (those that most strongly improved their competitive standing despite the difficult economy of the past 18 months).

The Biggest Gainers list includes companies such as Harley-Davidson. The motorcycle manufacturer, called "fair, flabby, and 50" in 2000, went on to introduce its "V-Rod" bike, captivate younger and European markets, and stun the industry by proving that companies can do well despite the severe economic downturn.
  The February/March issue also features these articles:
  -- "Measure for Measure," which explains a new means for aligning I/T
     investments with a company's overall strategy.
  -- "Untangling I/T," which outlines principles that I/T departments can
     use to cut costs while simultaneously gathering better information.
  -- "Tags, You're It!," an informative look at the growing popularity and
     impact of RFID (radio frequency identification) tags. The tags are
     making it relatively easy to track anything, anytime, anywhere -- from
     wandering cows to errant toothpaste shipments.
  -- "Getting All the Credit," which illustrates how Capital One has built a
     credit-card empire by creating a company culture that is committed to,
     even obsessed with, testing. Capital One tests everything -- credit-
     card offers, customer preferences, executives' skills, product nuances,
     and the best ways to collect money -- and then, with great skill, uses
     what it learns.
  About Context


Context aims to help senior executives deal with what we consider to be the most confounding business issue of our day: how information technology is transforming the rules of commerce. The magazine acts as a springboard for new ideas from innovative thinkers about how to succeed in an environment where change is continual and the rules of business haven't yet been written.

About DiamondCluster International

DiamondCluster International, Inc. is a premier business strategy and technology solutions firm, delivering value to clients worldwide by developing and implementing innovative digital strategies that capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the opportunities presented by new technologies. Headquartered in Chicago, DiamondCluster also has offices in Barcelona, Boston, Dusseldorf, Lisbon, London, Madrid, Munich, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Paris, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  and Sao Paulo. Visit www.diamondcluster.com for more information.

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Contact: Joan Lufrano, +1-312-255-5307, joan.lufrano@diamondcluster.com , or David Moon David A. Moon is a programmer and computer scientist, known for his work on the Lisp programming language and related topics. Projects
  • CLOS
  • MIT
  • Symbolics, where he developed generational garbage collection algorithms
  • Chaosnet
, +1-312-255-4560, david.moon@diamondcluster.com , both of DiamondCluster International

Website: http://www.diamondcluster.com/
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Date:Feb 20, 2002
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