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In the Energy Drinks Market by 2009 the United States is Expected to Have the Largest Market.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c29596 ) has announced the addition of the Zenith International report: Global Energy Drinks 2005 to their offering.

The global energy drinks market saw double-digit growth in 2004, up 17.8%. Growth was driven by new energising adj. 1. Same as energizing.

Adj. 1. energising - supplying motive force; "the complex civilization of which Rome was the kinetic center"- H.O.
 concepts, strong marketing and product positioning, and a push into emergent markets.

The concept of caffeine based Any program written in Java. See Java.  'body and mind stimulating' energy drinks originates from Japan and Thailand. Although Asia Pacific remained the leading region with a 58.1% share of global volume in 2004, its market share is expected to gradually decline as other markets evolve. The North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 region holds the next largest share - 14.7% - and has seen impressive volume gains. The United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  is expected to become the largest country market by 2009.

Although energy drinks remain niche within the broader soft drinks category, it is one of the most dynamic soft drink segments and its sustained growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 are testament to the energy drink concept's staying power. Red Bull is the undisputed global market leader, but a broadening of the category and proliferation of brands means that gradually its share is being eroded.

Red Bull remains the archetypal ar·che·type  
n.
1. An original model or type after which other similar things are patterned; a prototype: "'Frankenstein' . . . 'Dracula' . . . 'Dr. Jekyll and Mr. Hyde' . . .
 energy drink, but other energy drinks companies are formulating products using an array of other energy boosting ingredients such as green tea, yerba mate, and ginkgo biloba Ginkgo Biloba Definition

Ginkgo biloba, known as the maidenhair tree, is one of the oldest trees on Earth, once part of the flora of the Mesozoic period. The ginkgo tree is the only surviving species of the Ginkgoaceae family.
, and revitalising ingredients such as vitamin C vitamin C
 or ascorbic acid

Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy.
, schizandra, acai, ginger and cranberry extracts. 'Energising' beverage formulations that feature many of these ingredients are also encroaching on other drinks segments, such as smoothies, carbonated soft drinks and iced teas.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith's Global Energy Drinks 2005 report is meticulously researched and is divided into eight main sections - a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Middle East, Asia Pacific, Australia.

Topics Covered

Report note
MARKET ANALYSIS
SECTION 1 - GLOBAL ENERGY DRINKS
SECTION 2 - NORTH AMERICA ENERGY DRINKS
SECTION 3 - WEST EUROPE ENERGY DRINKS
SECTION 4 - EAST EUROPE ENERGY DRINKS
SECTION 5 - LATIN AMERICA ENERGY DRINKS
SECTION 6 - ASIA PACIFIC ENERGY DRINKS
SECTION 7 - AUSTRALASIA ENERGY DRINKS
SECTION 8 - MIDDLE EAST ENERGY DRINKS
SECTION 9 - APPENDIX


For more information visit http://www.researchandmarkets.com/reports/c29596
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 15, 2005
Words:398
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