In defense of Wal-Mart.Charles Peters ("Tilting at Windmills," November) may wish to give thought to a couple of things in his consideration of the pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] of Wal-Mart. The mom-and-pop supplier of commodities will never be able to compete with a Wal-Mart. However, the money saved by a consumer shopping at a Wal-Mart is likely spent at other businesses in town. The mom-and-pop supplier of value-added services, not commodities, may well be the recipient of those savings, and enjoy higher revenues as a result. Also note that few mom-and-pop businesses have ever supplied their employees with benefits. As for suppliers who were bankrupted by their customer, any CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. who places all of his eggs in one basket (supplying one major customer while ignoring others) is, frankly, a fool. Wise marketing recommends a diverse and balanced customer base, one where the tail does not wag the dog. BILL KEEL keel 1. the ventrally directed large surface of the bird's sternum, the site of attachment of the major muscles of flight. Called also carina. 2. the prominent area over the sternum in Dachshunds. Pompano Beach Pompano Beach (pŏm`pənō), city (1990 pop. 72,411), Broward co., SE Fla., on the Atlantic coast and the Intracoastal Waterway; inc. 1908. It is a resort city with ocean beaches, excellent fishing, and a harness-racing track. , Fla. |
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