In December 2003, Doane Marketing Research will deliver the fourth-quarter findings of its shared cost study, "U.S. Cattle Antimicrobial and Endectocide Products Price Monitor.".In December 2003, Doane Marketing Research will deliver the fourth-quarter findings of its shared cost study, "U.S. Cattle Antimicrobial antimicrobial /an·ti·mi·cro·bi·al/ (-mi-kro´be-al) 1. killing microorganisms or suppressing their multiplication or growth. 2. an agent with such effects. and Endectocide Products Price Monitor." It is presented with a sample size of 60 veterinary veterinary /vet·er·i·nary/ (vet´er-i-nar?e) 1. pertaining to domestic animals and their diseases. 2. veterinarian. vet·er·i·nar·y adj. clinics and 60 retailers as a tool for animal health companies that currently market or plan to market antimicrobial and endectocide products for beef and/or dairy cattle. The study provides reliable pricing data and is broken out by five geographic regions, as well as vet/retailer company type and cattle type. Vet clinics and retailers report both the prices paid (net) and charged for individual products via faxed worksheets. A data summary includes price ranges, average price paid and sold, the difference between price paid and sold, and the percent markup (text) markup - In computerised document preparation, a method of adding information to the text indicating the logical components of a document, or instructions for layout of the text on the page or other information which can be interpreted by some automatic system. for each product. Also provided is the number of retailers and vet clinics that handle each product package size. Subscribers to the study can easily determine the products that are the most popular. Subscribing clients have the flexibility each quarter to modify their product list and package sizes of injectable in·ject·a·ble adj. Capable of being injected. Used of a drug. n. A drug or medicine that can be injected. and pour-on pour-on a technique for the application of insecticides, in which a small amount of liquid is poured onto the animal's back without any attempt to spread it over the surface. It is suited to systemic insecticides which are absorbed percutaneously. endectocides endectocides systemically administered parasiticides; includes ivermectin and milbemycin. and injectable antimicrobials. In order to minimize respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. burden, the total number of products is limited to 32. Doane will offer this four wave tracking product again in 2004 with a similar design and sample size.
PRODUCT A
Vet
Retailers Clinics Total
Number handling 24 19 43
Avg. price paid/unit $303.71 $297.99 $301.18
Avg. sale price/unit $369.83 $385.28 $376.66
Difference between
price paid/sold/unit $66.12 $87.29 $75.47
Percent mark up 21.8% 29.3% 25.1%
PRODUCT INVENTORY
n-126
Retailers Vet Clinics
Product A 8 62
Product B 24 33
Product C 31 16
Note: Table made from bar graph.
For more information about Doane Marketing Research's "Cattle Antimicrobial and Endectocide Products Price Monitor "and other study offerings, contact Denise Coder at dcoder@doanemr.com or at (314) 878-7707, ext. 362. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion