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Imre Communications.


John Deere, Moline Moline (mōlēn`), city (1990 pop. 43,202), Rock Island co., NW Ill., on the Mississippi River, in a coal area; inc. 1848. It is a transportation and industrial center, and has been a major producer of farm machinery since the industrialist John Deere moved there in 1847., Ill., selected Imre Communications, Baltimore, to provide public relations efforts for the national ride-and-drive campaign, "Put the Best to the Test," which is an interactive driving event that gives people the chance to test their driving and mowing skills on a John Deere 100-series lawn tractor around a unique obstacle course complete with simulated lawn "hazards." It took place this summer at select John Deere dealers and participating Home Depot stores in more than 40 markets nationwide.
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Title Annotation:Agency News; Imre Communications
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2004
Words:80
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