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Improving Web "Look-to-Buy" conversion.


A BT agreement with Selectica is intended to enable customers to enhance their Internet-based sales channels by improving the "look-to-buy" ratio - particularly in the retail-banking, insurance and hi-tech manufacturing markets. Selectica's Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 Selling System (ISS ISS

See Institutional Shareholder Services (ISS).
) will be offered withBT's e-Business solutions.

The system is designed to enable companies to conduct product and service transactions online and across multiple sales channels, solution guiding users through the online sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  of needs analysis and product selection, increasing the successful completion of transactions. ISS also helps sales teams to standardise Verb 1. standardise - evaluate by comparing with a standard
standardize

appraise, assess, evaluate, valuate, value, measure - evaluate or estimate the nature, quality, ability, extent, or significance of; "I will have the family jewels appraised by a
 complex processes, such as preparing customer quotations, accurately - consequently reducing cost of sales. www.selectica.com
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Database and Network Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2000
Words:103
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